Tag: Product Management
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If I Were Building a Product Management Organization From Scratch, It Wouldn’t Have Product Managers
Don’t sweat it, product manager purists. Building a product management organization in this manner gets you into your dream job, the strategic product management role you’ve always wanted, and your new title reflects your actual responsibilities. There’s one catch though. You have to love the market dynamics (yours and the customer’s) and the business operations […]
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Product Management University Launches The Customer Outcome Framework for Product Management, Product Marketing, Sales and Customer Success
One View of the Customer. No Silos. Measurable Customer Value. Today, Product Management University announced the availability of its Customer Outcome Framework for B2B. It’s a simpler approach for bringing quantifiable strategic value to the customer versus the typical approach of focusing solely on customer problems. The Customer Outcome Framework The Customer Outcome Framework employs […]
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Product Manager Career Path: Positions, Responsibilities, and How to Advance
Product management is one of the hottest careers in high-tech right now with tremendous career growth. If you’re considering a career in this profession, you’ll need to know exactly what’s expected of you in a product manager role. We have all the insights you’ll need to succeed. In this post, we’ll look at the nuances […]
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How to Build a More Valuable MVP Using Customer Outcomes
Minimum viable products (MVPs) are a useful tool for any organization looking to get a new product or a significant feature set to market. Organizations focused on measurable customer success understand that an MVP does one thing exceptionally well: provides positive customer outcomes that can be quantified. Building a valuable minimum viable product should not […]
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Webinar Archive: Improving Sprint Execution & Product Usability In One Fell Swoop!
As far as sprint execution is concerned, your agile process is good enough. It’s your feeder systems that need more muscle! In this training seminar, you’ll learn how to strengthen the most critical starting point so that that your themes, epics, user stories, sprints and product designs get off on the right foot with no looking […]
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Strategic Portfolio Management: The Most Effective Product Strategy for B2B
An expanding portfolio requires stronger collaboration among product managers to ensure customers get what they need: solutions that deliver quantifiable value at a level higher than just the users. In traditional “products first” product management, however, competition for resources and product KPIs result in a less valuable portfolio that becomes more and more dependent on […]
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Product Led Growth and Product Marketing’s Growing Influence on Product Design in B2B
B2B product marketing changes significantly in a product led growth (PLG) model because the manner in which you’re positioning, marketing and selling your products is completely different than a direct sales model. If you’re a product marketer, one of the biggest changes in a PLG model is your growing involvement and influence on product design. […]
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Webinar Archive: Using a Customer Outcome Model to Meet the Flat Economy Head On
The flattening economy or threat of a recession can force your target customers into do-nothing mode, and that’s bad news for everyone. Learn what a customer outcome model is, why it’s easier than anything you’re doing now, and how product management, product marketing and sales can use it to meet the down economy head on, uncover new value opportunities and still […]
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The 5 Ws and 1 H for Product Managers
The 5 Ws and 1 H represent a clever technique for developing a holistic story about a particular subject and can be especially useful for product managers. The end-game with the 5 Ws and 1 H is to develop complete value context around your product roadmaps, sprints, positioning, etc. as well as the value to […]
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User Personas, Buyer Personas, and the Missing Link in B2B
If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. However, user personas and buyer personas are distinctly different. Both represent different needs of the same organization. If you’re a […]