Personalized
Customer Success Courses
Top 5 Customer Success Value Skills
Customer success value skills give your team the ability to uncover and deliver quantifiable strategic value to their customers with the goal of improving retention rates and growing account revenue.
Here’s what your team will learn.
- New discovery techniques for uncovering strategic and operational value from the top down.
- How to facilitate strategic account planning meetings even when you don’t have access to the customer’s C-suite.
- How to create a strategic roadmap for each account to manage their priorities and set realistic expectations without sounding like the “no” person.
- How to get customers to agree on measurable outcomes so your value can be quantified and QBRs are more targeted.
- How to identify new revenue opportunities and articulate the value of add-on products in a conversational voice - no boring corporate positioning statements!
Personalized Customer Success Courses
Unlike our competitors, every Product Management University training course is a hands-on learning forum that’s personalized to your team, your products, your customers and your business model. You’ll know exactly what good customer success looks like for you because we’ll figure it out together in the classroom.
Click below to acquire new value skills and start leading customers more than reacting!
CUSTOMER SUCCESS COURSES & CERTIFICATION
Help Customers Define Success and Lead Them To It!
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Customer Success Courses
Learn how to lead more than react with skills for developing customer account strategies and roadmaps, quantifying product success, and uncovering new opportunities for value.
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Value Skills Certification
Certify your working knowledge of real-world value skills for customer on-boarding and customer success/account management in B2B.
Value Skills
Training Course
Value Skills
Training Course
Value Skills
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Training Course
After the Deal is Closed...
Once the sales contract is signed, customer success teams are on the hook for two things:
- On-board customers with a product configuration that delivers the measurable business outcomes they deemed critical during the sales process.
- Nurture the account to make sure customers continue to get measurable strategic value from existing and/or add-on solutions.
In this course, customer success teams will learn value-based principles and execution tactics for helping customers define success, then leading them to it. It starts with taking the handoff from sales and continues all the way through the ongoing account management and customer nurturing stages.
Start with customer outcomes, not problems. It simplifies everything!
- Live Virtual
- 3 Half-Day Sessions, $1695/person
- 3 Half-Day Sessions, $1695/person
- Onsite
- 1.5 Days, $1695/person
SESSON 1
SESSON 2
SESSION 3
Certification
- Take the exam at your convenience.
- 2-hour online open-book exam.
- 25 multiple choice questions.
- 18+ correct answers for a passing grade.
Certification
CSM Value Skills
Certification
CSM Value Skills
Certification
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CSM Value Skills
Differentiate Yourself With Unique B2B Customer Value Skills
B2B Value Skills
Certify your customer success value skills and reap the benefits of a more rewarding career that will go as far as you care to take it.
The Classroom
LEARN WHAT GOOD LOOKS LIKE FOR YOU!
- Personalized content and account plans for your customers.
- B2B and B2B2C examples that are relevant to your business.
- Breakout sessions and collaboration with team members.
“I highly recommend John for any SaaS team that wants to move away from feature/function conversations to more strategic, value conversations. After John's training, we truly evolved into a better team by allowing ourselves to feel uncomfortable asking "The 5 Questions" over and over until it BECAME comfortable. When we started focusing less on immediate problem solving, and more on full understanding of the customer, we started to have more value-driven, meaningful conversations that ACTUALLY solved their problems.”
“Our customers definitely see us more as strategic partners now than they did under our previous account management structure.”
“Thanks for the training, John! My team was invigorated by the content! There are so many CSMs out there that can benefit from this.”
Your Instructor
Your Success is Top Priority
My top priority is that you understand how to apply B2B value skills to your current customer accounts. That's why we do it together in the classroom using your customer accounts as the case studies with hands-on learning. That way you won't have to figure it out on your own after the training.
One Framework
ALL DISCIPLINES. COMPLETE ALIGNMENT!
That's the whole point of our Customer Outcome Framework. To keep all customer-facing disciplines aligned to the goals and priorities of your customers so that everyone can do their part to eliminate the obstacles. For customer success teams, that means you’ll form stronger partnerships with your customers, grow account revenue and keep those customers longer because they're able to measure the value your products deliver.
