Publications
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By John Mansour on September 11, 2023
The 3 E’s of a Great Sales Demo – A Chain Reaction
When all three of these factors are present, it’s going to be a great sales demo. There are a lot […]
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By John Mansour on September 11, 2023
Customer Success – How To Build Relationships With Customer Executives
As the customer success manager (CSM) role evolves into more of a strategic customer leadership role versus a tactical reactionary […]
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By John Mansour on September 4, 2023
Portfolio Marketing – Strategic Product Marketing At Its Finest
If you had $1 for every time someone said, “we need to be more strategic,” you’d be a retired millionaire […]
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By John Mansour on August 29, 2023
Free Product Management Events in September 2023
If you want to be well connected and stay on top of your game, here are five free product management […]
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By John Mansour on August 21, 2023
More Strategic – Product CEO or Portfolio Executive?
The product CEO analogy for product managers has been around forever, but when you think about it, does it really […]
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By John Mansour on August 15, 2023
The Biggest Difference Between Product Management and Portfolio Management
The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product […]
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By John Mansour on August 10, 2023
AI and Product Management – Your Intern For Now
(Artificial Intelligence) AI and product management is a white-hot topic that runs the gamut, from the countless benefits to product […]
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By John Mansour on August 2, 2023
10 Things That Would Happen if All Customer-Facing Disciplines Were Aligned to a Common View of the Customer
Here are 10 things that would happen if product management, product marketing, sales and customer success all had a common […]
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By John Mansour on July 31, 2023
5 Great Career Paths for Sales Engineers & Solution Consultants
The career paths for sales engineers (SEs) and solution consultants (SCs) are wide open due to the blend of business […]
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By John Mansour on July 19, 2023
Should Product Positioning and Sales Narratives be Different?
Does your product positioning need to be different than your sales narratives? The short and simple answer is no, but […]