Publications
-
By John Mansour on March 7, 2025
Use This Jobs Dashboard For More Successful Sales Demos
Successful sales demos ultimately come down to showing users how you’re going to make them quantifiably better at their job and doing it in ways that have measurable strategic value to their organization at the executive (buyer) level. But it’s a lot easier said than done. Keeping your would-be users in their comfort zone should […]
-
By John Mansour on March 6, 2025
Do This to Make Your Products Easier to Buy
If you want to make your products easier to buy, they have to be easier to sell. The most common mistake product marketers make with product positioning is they do it without regard for their salesforce’s ability to deliver it. Making products easier for the salesforce to sell is the single biggest thing product marketers […]
-
By John Mansour on March 6, 2025
Product Manager Demos – 3 Reasons They Have To Be Great
The biggest reason product manager demos need to be great has a lot more to do with internal stakeholders than any other audience. Sure, there are customer and prospect scenarios where great demo skills are highly beneficial for product managers, but most product manager demos are to internal audiences. I’ve seen more than my fair […]
-
By John Mansour on March 5, 2025
If It Doesn’t Have Customer Value First, FAHGETTABOUDIT!
No matter what role you play—product management, product marketing, sales, customer onboarding, or account management—if your starting point isn’t quantifiable customer value, fuhgeddaboudit! Nothing else matters. Period. End of story. I know firsthand how easy it is to get caught up in your own goals—corporate goals, sales targets, marketing KPIs, retention quotas. Before you know […]
-
By John Mansour on December 11, 2024
AI is Changing How Product Managers Learn – For the Better
Imagine teaching grade-schoolers simple arithmetic before calculators, or teaching them spelling and grammar before smart text editors. In a similar fashion, AI is changing how product managers learn best practices, and it will all be for the better when you see the results. Common Scenarios – Before & After AI Here are a few common […]
-
By John Mansour on November 14, 2024
The AI Fueled Product Manager – The Best Version of You
Fear not, product managers. AI isn’t going to take your job. Quite the opposite. It’s going to make you a better product manager than you ever imagined. The AI fueled product manager also gives product management leaders and executives their long-awaited wish of having a team with stronger market savvy that consistently operates more strategically […]
-
By John Mansour on October 29, 2024
Product Management University Announces Free Training Courses for Product Marketing Managers
Unconventional Product Marketing Skills to Drive More Revenue From Existing Products Today, Product Management University announced free training courses for product marketing managers. It’s offering free eLearning versions of its Product Marketing 101 Basic Skills Courses. These courses offer an unconventional approach to traditional product marketing that makes it easier for product marketing managers to […]
-
By John Mansour on October 22, 2024
Product Management University Announces Product Strategy Framework for B2B
Today, Product Management University announced its Product Strategy Framework for B2B product management. This framework makes it easier for organizations to hit their financial and strategic goals with fewer stops and starts because it eliminates the need for every product to have its own strategy that ultimately stretches the organization too thin to execute any of […]
-
By John Mansour on October 15, 2024
Why Your User Stories Are Killing Product Usability
Your user stories are killing product usability because they’re missing two critical components. Not only is product usability suffering, the absence of these two components is making product design all the more difficult. Here are two things you won’t find in any agile book or agile training course that’ll complete your user stories, simplify design […]
-
By John Mansour on October 9, 2024
Product Management University Announces Free Training Courses for Product Managers
Unconventional Skills That Simplify B2B Product Management Today, Product Management University announced free training courses for product managers. It’s offering free eLearning versions of its Product Management 101 Basic Skills Courses, an unconventional approach to traditional product management that makes it faster and easier for product managers to deliver products with guaranteed customer value and […]