Publications
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By John Mansour on June 7, 2022
PROS & CONS: Product Management and Product Marketing Reporting to the Same Executive
Let’s get the obvious out of the way right up front. If product management and product marketing are on the […]
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By John Mansour on May 19, 2022
VP of Product Marketing: Your 5-Point Plan for the First 100 Days
Congratulations! You’ve just landed your first VP of Product Marketing job and expectations are through the roof. No pressure! Here’s […]
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By John Mansour on May 9, 2022
Are You Just Building User Stories or Improving User Job Performance?
Let’s net this out! Your product has two goals: Make customers measurably better at specific job tasks and workflows that […]
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By John Mansour on May 4, 2022
Web-Based Demos Are Grounding Product Management & Product Marketing on This One Thing
In the enterprise B2B space, it’s hard to imagine a world where discovery calls and sales demos aren’t done via […]
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By John Mansour on April 13, 2022
You’re Trying to Sell Value. Buyers Want to Talk Product.
As a salesperson, it gets beat into your head in every pipeline review, every team meeting and every sales training […]
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By John Mansour on April 12, 2022
Customer Innovation is the Best
The best kind of innovation is when you don’t have to build anything to offer a new solution. Customer innovation […]
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By John Mansour on April 5, 2022
B2B: Three Twists on Traditional Product Management
Meeting the needs of a market and building products people love are universal principles. However, those principles take on a […]
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By John Mansour on March 16, 2022
The Situational Sales Playbook – A Minimalist Approach to Sales Effectiveness
The sales playbook is a double-edged sword. Salespeople ask product marketing for a lot of content, most of which never […]
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By John Mansour on March 10, 2022
I Crushed the Demo and They’re Still Not Buying!
You knocked it out of the park. Crushed it! Solved every problem, addressed every need, handled every question or objection. […]
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By John Mansour on February 20, 2022
The Leadership Side of Product Management – What Does It Really Mean?
The leadership side of product management reaches its pinnacle when you have the complete trust of executives, marketing, sales, engineering, […]
