Publications
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By John Mansour on January 27, 2023
5 Most Effective Techniques for Gathering Voice of Customer (VoC) Data in B2B
Voice of the Customer (VoC) data gives B2B organizations deeper insights into the business of their target customers so they […]
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By John Mansour on January 19, 2023
Strategic Portfolio Management: The Most Effective Product Strategy for B2B
An expanding portfolio requires stronger collaboration among product managers to ensure customers get what they need: solutions that deliver quantifiable […]
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By John Mansour on January 18, 2023
The New Customer Success Manager – Leading Strategically vs. Reacting Tactically
The importance of the customer success manager role has grown commensurately with the popularity of subscription-based/recurring revenue models because of […]
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By John Mansour on January 9, 2023
Product Led Growth and Product Marketing’s Growing Influence on Product Design in B2B
B2B product marketing changes significantly in a product led growth (PLG) model because the manner in which you’re positioning, marketing […]
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By John Mansour on January 5, 2023
The 5 Ws and 1 H for Product Managers
The 5 Ws and 1 H represent a clever technique for developing a holistic story about a particular subject and […]
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By John Mansour on January 3, 2023
How to Create a B2B Sales Demo Script
Sales demos are the easiest way to verbalize your value story and showcase your unique differentiation. The product might be […]
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By John Mansour on December 13, 2022
What Is Product Experience & Why Does It Matter?
Product experience is a vital part of product design and development. Your product should be able to make customers measurably […]
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By John Mansour on December 8, 2022
User Personas, Buyer Personas, and the Missing Link in B2B
If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. […]
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By John Mansour on November 29, 2022
What Makes a Memorable Product Demo and Why is it Important?
Product demos are one of the most critical components of strong product marketing and sales for SaaS organizations. A great […]
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By John Mansour on November 21, 2022
What is Product Portfolio Management? PPM Explained for B2B
Products are the lifeblood of your organization–without products, there would be no company. Staffing your organization with highly capable product […]