By John Mansour on August 8, 2022

Ideal Ratios: Product Managers to Product Owners to Engineers

It’s the $64,000 question. What’s the ideal ratio of product managers to product owners to engineers? Here’s the short answer. […]

By John Mansour on August 8, 2022

How to Create Your Product Positioning Around “THE BIG WHY”

Let’s say you’re a product marketing manager for a payroll solution. You want to create your product positioning in a […]

By John Mansour on July 27, 2022

When it’s all said and done, it’s your sales team that differentiates you more than anything else in the B2B […]

By John Mansour on July 19, 2022

How It Drives a Chain Reaction of Success Across Product Management, Product Marketing, Sales & Customer Success In any team […]

By John Mansour on July 18, 2022

Here are some general rules of thumb in the enterprise B2B space when it comes to win-loss analysis. No scientific […]

By John Mansour on July 7, 2022

I’ve read a number of articles lately about suggested metrics that product managers should track for their products, and I’m […]

By John Mansour on July 6, 2022

I’ll never forget it. This was the best product overview / demo I’ve ever been given. I paid twice as […]

By John Mansour on June 23, 2022

Let’s get the obvious out of the way right up front. If product management and product marketing are on the […]

By John Mansour on June 22, 2022

Three Dedicated Schools For Product Success & Career Growth ROCK HILL, SC (PRWEB) JUNE 22, 2022 Proficientz, Inc. announced today the […]

By John Mansour on May 19, 2022

Congratulations! You’ve just landed your first VP of Product Marketing job and expectations are through the roof. No pressure! Here’s […]