By John Mansour on June 8, 2023

Customer Success, Jobs To Be Done (JTBD) and Quantifying Customer Value

Quantifying customer value can turn the “what have you done for me lately” question into a productive conversation that results in […]

By John Mansour on June 5, 2023

How to Create a Product Vision That Energizes Stakeholders

Most product managers know how to create a product vision, but that’s not the hard part. The more difficult part […]

By John Mansour on May 24, 2023

If you’re a solution consultant (SC), sales engineer (SE), or any other role that does sales demos, there’s nothing more […]

By John Mansour on May 11, 2023

I published this eBook to highlight the number one goal of customer discovery! It’s to make sure the products and […]

By John Mansour on April 25, 2023

Creating a value based resume means it’s time to treat yourself as a product that has strategic (employer) value. The […]

By John Mansour on April 10, 2023

(Artificial Intelligence) AI and product management is a white-hot topic that runs the gamut, from the countless benefits to product […]

By John Mansour on April 4, 2023

Leading Strategically vs. Reacting Tactically There’s a good reason your title changed from account manager to customer success manager. You’re […]

By John Mansour on March 30, 2023

If you’re a dog or cat owner and your clothing and furniture are covered in pet hair, do you reach […]

By John Mansour on March 23, 2023

If you’re a pre-sales solution consultant or sales engineer, falling into the trap of telling vs selling can happen before […]

By John Mansour on March 21, 2023

The whole point of creating a sales playbook is to give your sales team “situational sales tools” that make them […]