Publications
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By John Mansour on December 2, 2022
User Personas, Buyer Personas, and the Missing Link in B2B
If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. […]
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By John Mansour on November 29, 2022
What Makes a Memorable Product Demo and Why is it Important?
Product demos are one of the most critical components of strong product marketing and sales for SaaS organizations. A great […]
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By John Mansour on November 21, 2022
What is Product Portfolio Management? PPM Explained for B2B
Products are the lifeblood of your organization–without products, there would be no company. Staffing your organization with highly capable product […]
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By John Mansour on November 17, 2022
My Faith in True Market-Facing, Customer-Value-Driven Product Management Has Been Fully Restored!
After countless conversations, articles, webinars and conference sessions, I started to feel like the profession of product management had been […]
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By John Mansour on November 14, 2022
Product Marketing vs. Portfolio Marketing: Which One is More Effective in B2B?
The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than […]
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By John Mansour on October 31, 2022
How to Make a Product Demo Video That Converts Leads to Customers
In today’s marketing environment, video content is king. In B2B, an effective product demo video can either make or break […]
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By John Mansour on October 27, 2022
3 Creative Ways to Learn New B2B Skills for Product Management, Product Marketing and Product Demos
If you want to learn new B2B skills, it doesn’t mean you have to sit in a classroom (physical or […]
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By John Mansour on October 26, 2022
Adopting a Customer Value Model & the Culture Change
From a day-to-day execution perspective, the customer value model primarily touches product management, engineering, product marketing, sales and customer success. […]
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By John Mansour on October 26, 2022
Product Management Hierarchy and Job Titles
Whether launching a startup or creating an organization within a growing or mature company, establishing structure within your product management […]
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By John Mansour on October 19, 2022
7 Key Metrics & KPIs for Product Managers in a Product-Led Growth Model
Data is crucial for measuring the success of a product or service. Many product managers have been fooled into thinking […]