By John Mansour on September 13, 2022

The Worst Way to Qualify a Lead: Do a Demo

The higher your price point, the truer this is, and vice-versa. How to Qualify a Lead To qualify a lead, […]

By John Mansour on September 12, 2022

It’s Time to Make Product Management Simple Again

If you’re in the “make product management simple” camp, there’s good news, and there’s bad news. 15 years ago, the […]

By John Mansour on September 6, 2022

Think about a time when you met someone new in a social or business situation and you instantly hit it […]

By John Mansour on August 28, 2022

Product management and customer success, it’s about time you become best friends! OK, product management. If you’re not already best […]

By John Mansour on August 8, 2022

It’s the $64,000 question. What’s the ideal ratio of product managers to product owners to engineers? Here’s the short answer. […]

By John Mansour on August 8, 2022

Let’s say you’re a product marketing manager for a payroll solution. You want to create your product positioning in a […]

By John Mansour on July 27, 2022

When it’s all said and done, it’s your sales team that differentiates you more than anything else in the B2B […]

By John Mansour on July 19, 2022

How It Drives a Chain Reaction of Success Across Product Management, Product Marketing, Sales & Customer Success In any team […]

By John Mansour on July 18, 2022

Here are some general rules of thumb in the enterprise B2B space when it comes to win-loss analysis. No scientific […]

By John Mansour on July 7, 2022

I’ve read a number of articles lately about suggested metrics that product managers should track for their products, and I’m […]