Publications
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By John Mansour on February 9, 2023
Product Management University Launches The School of Customer Success for B2B
Learn Value Skills for Leading Customers Strategically Versus Reacting Tactically Rock Hill, SC – February 9, 2023 Today, Product Management […]
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By John Mansour on February 3, 2023
Webinar Archive: Improving Sprint Execution & Product Usability In One Fell Swoop!
As far as sprint execution is concerned, your agile process is good enough. It’s your feeder systems that need more […]
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By John Mansour on February 2, 2023
Product Marketing Roadmaps – Your Revenue Destination With Turn-by-Turn Directions
Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. […]
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By John Mansour on January 27, 2023
5 Most Effective Techniques for Gathering Voice of Customer (VoC) Data in B2B
Voice of the Customer (VoC) data gives B2B organizations deeper insights into the business of their target customers so they […]
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By John Mansour on January 19, 2023
Strategic Portfolio Management: The Most Effective Product Strategy for B2B
An expanding portfolio requires stronger collaboration among product managers to ensure customers get what they need: solutions that deliver quantifiable […]
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By John Mansour on January 18, 2023
The New Customer Success Manager – Leading Strategically vs. Reacting Tactically
The importance of the customer success manager role has grown commensurately with the popularity of subscription-based/recurring revenue models because of […]
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By John Mansour on January 9, 2023
Product Led Growth and Product Marketing’s Growing Influence on Product Design in B2B
B2B product marketing changes significantly in a product led growth (PLG) model because the manner in which you’re positioning, marketing […]
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By John Mansour on January 5, 2023
Webinar Archive: Using a Customer Outcome Model to Meet the Flat Economy Head On
The flattening economy or threat of a recession can force your target customers into do-nothing mode, and that’s bad news […]
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By John Mansour on January 5, 2023
The 5 Ws and 1 H for Product Managers
The 5 Ws and 1 H represent a clever technique for developing a holistic story about a particular subject and […]
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By John Mansour on January 3, 2023
How to Create a B2B Sales Demo Script
Sales demos are the easiest way to verbalize your value story and showcase your unique differentiation. The product might be […]