Publications
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By John Mansour on October 7, 2024
How To Make Generative AI Your Full-Time Market Research Intern
If there’s one thing product managers and product marketing managers wish they had more time for, it’s market research. No sales situations, no customer issues, just pure market research without any agenda other than gaining an unbiased view of the market so they can be more effective in their roles, especially strategy and planning. It’s […]
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By John Mansour on September 18, 2024
The Solutions Value Chain: A Framework for Strategic Customer Value
What is The Solutions Value Chain? The Solutions Value Chain is a framework that helps you uncover real, strategic value for your customers—from the top of their organization all the way down to the people in the trenches doing the day-to-day work. It’s designed to ensure that your products don’t just help users but make a measurable […]
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By John Mansour on September 3, 2024
How A Strong Market Strategy Fuels Product Success
A strong market strategy is the most fundamental building block for product success across your portfolio because it clearly outlines your most lucrative markets, the market needs that are most critical to meet, the ideal product mix, and the resourced execution plan to make it happen across all disciplines. If you thought there were a […]
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By John Mansour on August 20, 2024
Something to Get You Ready for 2025 Product Strategy Season
September is right around the corner and that means the 2025 strategy season is here for many of us. For all you product managers out there, here’s something that’ll help you energize stakeholders and separate the pretenders from the contenders when it comes to influencing your product priorities for 2025, and it won’t cost you […]
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By John Mansour on August 6, 2024
Presales Demos – The Missing Value Link That Connects Tactical & Strategic
When it comes to presales demos, the endgame is to advance the sales process to the next stage. At a minimum, that means you’ve made the shortlist. Ideally, you’re the preferred solution. The easiest way to get there is to show how your solution makes users quantifiably more successful at their job in ways that […]
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By John Mansour on July 19, 2024
Webinar: How to Get Promoted in Product Management
If you’re looking to climb the career ladder and get promoted in product management, you don’t have to pursue a management role like director or vice president. In this webinar, you’ll get five tips that will improve your odds of getting promoted and three alternatives to a management role that offer highly rewarding product management […]
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By John Mansour on July 15, 2024
Are We Going About Stakeholder Alignment the Hard Way?
I was at a recent Product Coffee meeting and the subject of stakeholder alignment came up. I immediately sensed heightened stress levels in everyone’s voice as the discussion progressed. I know stakeholder alignment has always been a challenge, but the intensity has clearly been ratcheted up as the complexities in product management continue to grow. Stakeholder alignment […]
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By John Mansour on July 1, 2024
If I Were Building a Product Marketing Organization From the Ground Up
If I were building a product marketing organization from the ground up, I’d consider myself lucky. Most product marketing leaders inherit a team and then face the task of shaping it to meet their ideal make-up and the desired goals of the organization. Sometimes it works out great, but the tough part is the amount […]
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By John Mansour on June 12, 2024
The Best Bang For Your Discovery Buck – Customer Advisory Boards
Customer Advisory Boards (CABs) are still the best bang for the buck when it comes to “customer discovery,” not to be confused with user or product discovery! More on that later. Over the years, I’ve had the privilege of facilitating numerous customer advisory boards for my clients. There are two common denominators in every meeting. […]
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By John Mansour on June 3, 2024
Product Management Outcomes – The Good, The Bad & The Ugly
It’s refreshing to see so many discussions and articles themed around product management outcomes. After all, it’s the reason we product managers do what we do, right? But not all outcomes are created equal. Here’s a look at the good, the bad and the ugly when it comes to product management outcomes. THE GOOD When […]