By John Mansour on July 17, 2023

Rearchitecting Your Platform? Don’t Stress Over Feature Parity!

Rearchitecting your platform is a necessary evil but every software company has to suck it up at least once. If […]

By John Mansour on June 21, 2023

Develop a Content Strategy for Product Marketing in 5 Steps

Developing a content strategy for product marketing requires an approach similar to product positioning. It’s about meeting your target customers […]

By John Mansour on June 8, 2023

Quantifying customer value can turn the “what have you done for me lately” question into a productive conversation that results in […]

By John Mansour on June 5, 2023

Most product managers know how to create a product vision, but that’s not the hard part. The more difficult part […]

By John Mansour on May 24, 2023

If you’re a solution consultant (SC), sales engineer (SE), or any other role that does sales demos, there’s nothing more […]

By John Mansour on May 11, 2023

I published this eBook to highlight the number one goal of customer discovery! It’s to make sure the products and […]

By John Mansour on April 25, 2023

Creating a value based resume means it’s time to treat yourself as a product that has strategic (employer) value. The […]

By John Mansour on April 4, 2023

Leading Strategically vs. Reacting Tactically There’s a good reason your title changed from account manager to customer success manager. You’re […]

By John Mansour on March 30, 2023

If you’re a dog or cat owner and your clothing and furniture are covered in pet hair, do you reach […]

By John Mansour on March 23, 2023

If you’re a pre-sales solution consultant or sales engineer, falling into the trap of telling vs selling can happen before […]