You're using one framework for customer discovery, another for documenting requirements, another for creating product roadmaps & backlogs, another for agile, another for product positioning & sales enablement, another for sales demos and another for onboarding & nurturing customers.
If the thought of all that gives you a headache and raises your blood pressure, you’re not alone.
It's not only the impact on product management. Look at the ripple effect on product marketing, sales and customer success teams and the level of effort required to get everyone on the same page to execute your organization's strategy and deliver differentiating value to the market.
Our B2B Product Management Framework combines the best of the best practices, fine tunes them for B2B/B2B2C and makes them simple to understand, adopt and integrate into your daily work streams across product management, product marketing, sales and customer success .
We've done the hard work to make it simple for you!
Scroll down to see our framework and check out our training courses to learn how simple it can be to consistently build, market, sell and deliver solutions with strategic customer value and differentiate in a crowded market.
It's an easy trap to fall into! You take customer problems at face value and solve them only to find out later those problems weren't the real problems. It's a costly setback for product management and the ripple effect is equally damaging to product marketing, sales and customer success!
Our B2B Product Management Framework is centered on quantifiable customer outcomes. The only way to know you're solving real customer problems with guaranteed value is by first understanding their desired business outcomes from the top down and the obstacles standing in the way. It cuts to the chase and simplifies everything you do in product management, product marketing, sales, customer on-boarding and customer success.