Outcomes...
The Key to Solving Real Problems
Don't make the mistake of solving customer problems only to find out later those problems were a mirage, i.e., not the real problems. It's a costly setback on all fronts!
The Customer Outcome Framework from Product Management University is the one and only framework that makes customer outcomes the starting point for all things product management, product marketing, sales and customer success. It cuts to the chase and simplifies everything.
Customer Outcome Framework
One Lens for Customer Value. All Disciplines Aligned. No Silos!
“The Product Management University Framework teaches you how to deliver customer-driven solutions for B2B. The on-demand training is fantastic, just like being in a classroom and working from B2B examples, enabling you to apply what you’ve learned to real-world scenarios. I appreciate the customer-outcome approach to product management as opposed to the problem focus. It’s a unique way to do things that simplify how you manage and market solutions in B2B.”
“Thank you so much for putting together such an amazing product management course and framework, John! I learned so much during the training. The framework is thoughtfully and thoroughly developed, and I am looking forward to practicing it in my PM role.”
“I went through Product Management University training at my last company and I found the customer-outcome approach really valuable versus the traditional problem based approaches. John is a great facilitator and really helped our team think about all the different scenarios in which customers use our products and how to quantify their value from that perspective. It’s a great approach. I’d highly recommend it.”
One Framework
All Disciplines. Complete Alignment!
Eliminating Obstacles to Strategic Customer Outcomes
Imagine that product teams, marketing, sales and customer success see your target customers through the same lens.
Product Management builds solutions to further eliminate the obstacles. Product Marketing engages buyers that want the outcomes and have obstacles you already eliminate. Sales sells solutions that deliver the outcomes. Customer Success makes sure customers can quantify the outcomes.
Check out our training courses to learn how simple it can be.
STAY ON TOP OF YOUR GAME WITH BEST PRACTICES FOR B2B
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