The Key to Solving Real Problems
Don't make the mistake of solving customer problems only to find out later those problems were a mirage, i.e., not the real problems. It's a costly setback on all fronts!
The Customer Outcome Framework from Product Management University is the one and only framework that makes customer outcomes the starting point for all things product management, product marketing, sales and customer success. It cuts to the chase and simplifies everything.
Customer Outcome Framework
One Lens for Customer Value. All Disciplines Aligned. No Silos!
All Disciplines. Complete Alignment!
Eliminating Obstacles to Strategic Customer Outcomes
Imagine that product teams, marketing, sales and customer success see your target customers through the same lens.
Product Management builds solutions to further eliminate the obstacles. Product Marketing engages buyers that want the outcomes and have obstacles you already eliminate. Sales sells solutions that deliver the outcomes. Customer Success makes sure customers can quantify the outcomes.
Check out our training courses to learn how simple it can be.
STAY ON TOP OF YOUR GAME WITH BEST PRACTICES FOR B2B
Product Backlog 101: How to Build a Winner Using Customer Outcomes
When it comes to innovation and product management, a great idea can only get you so far. In order to […]
Market Segmentation: The Key to Unlocking Your Product’s Marketing Potential in B2B
If you’re a dog or cat owner and your clothing and furniture are covered in pet hair, do you reach […]
Product Demos: Avoiding the Trap of Telling vs. Selling
If you’re a pre-sales solution consultant or sales engineer, falling into the trap of telling vs selling can happen before […]
Customer Success Manager: The Quarterback For Your Voice of Customer (VOC) Structure
Customer success managers are the owners of your customer accounts. If your organization is looking to create or strengthen its […]