Product Management Framework

“The Product Management University Framework teaches you how to deliver customer-driven solutions for B2B. The on-demand training is fantastic, just like being in a classroom and working from B2B examples, enabling you to apply what you’ve learned to real-world scenarios. I appreciate the customer-outcome approach to product management as opposed to the problem focus. It’s a unique way to do things that simplify how you manage and market solutions in B2B.”

“Thank you so much for putting together such an amazing product management course and framework, John! I learned so much during the training. The framework is thoughtfully and thoroughly developed, and I am looking forward to practicing it in my PM role.”

“I went through Proficientz training at my last company and I found the customer-goal approach really valuable versus the traditional problem based approaches. John is a great facilitator and really helped our team think about all the different scenarios in which customers use our products and how to quantify their value from that perspective. It’s a great approach. I’d highly recommend it.”