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Outcomes Matter

You can solve legitimate customer problems that have no value! 

That's the beauty of a product management framework that's centered on customer outcomes . You'll never solve "nice-to-have" problems that don't deliver measurable customer value. It simplifies everything, and it's the key to consistently hitting the highest-impact value targets across products, marketing, sales and customer success teams.

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“The Product Management University Framework teaches you how to deliver customer-driven solutions for B2B. The on-demand training is fantastic, just like being in a classroom and working from B2B examples, enabling you to apply what you’ve learned to real-world scenarios. I appreciate the customer-outcome approach to product management as opposed to the problem focus. It’s a unique way to do things that simplify how you manage and market solutions in B2B.”
Product Manager
Product Management University Helped Me Learn! 5
“Thank you so much for putting together such an amazing product management course and framework, John! I learned so much during the training. The framework is thoughtfully and thoroughly developed, and I am looking forward to practicing it in my PM role.”
Lead Product Manager
Product Management University Helped Me Learn! 5
“I went through Proficientz training at my last company and I found the customer-goal approach really valuable versus the traditional problem based approaches. John is a great facilitator and really helped our team think about all the different scenarios in which customers use our products and how to quantify their value from that perspective. It’s a great approach. I’d highly recommend it.”
Director of Product Management
Product Management University Helped Me Learn! 5

One Framework

Continuity is the key! Get started with the basics for managing, marketing, selling and delivering high-value products. Then graduate to solutions and deliver customer outcomes that are even more strategic. At the pinnacle of your maturity, you'll learn advanced portfolio management and marketing skills that'll make you a market leader, and you'll do it with unique B2B practices you can't get from any other framework.

product management framework