Personalized
Product Demo Courses
Demo Success is 80% Presenter!
Your knowledge of the customer dictates the success of your demos.
It doesn't matter whether you're selling a product to a prospective customer or selling a new release to your internal stakeholders, your ability to articulate real-world stories through the eyes of the customer is the lynchpin for success.
Presales Demos
If you're in presales, here's the most important thing to remember. Prospects don't buy because they understand you! They buy because you understand them! Imagine this. What if your sales demos convinced buyers you understand them as well as they understand themselves? It creates the perception your products are superior to the competition, and you win more.
Product Manager Demos
If you're a product manager, instilling confidence in your stakeholders and keeping them energized is critical to your success. Getting them excited to build, market, sell and deliver new products and releases is imperative to the success of your product.
When you take a hands-on product demo course from Product Management University, it's personalized so you learn how to create and deliver your own demos through a series of value themes and short stories that convince your audience you know the market and your target customers better than anyone else.
The most common mistake sales engineers and product managers make is explaining how products work instead of focusing on why they're valuable.
With our demo framework, you'll learn how to build demo scenarios for your products, complete with value context that's simple to articulate in every demo. You'll learn the simple storytelling tactic that convinces buyers and stakeholders you understand them as well as they understand themselves. And last, you'll be able to personalize every demo without endless hours of preparation.
PRODUCT DEMO COURSES & CERTIFICATION
Live Online | Onsite
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Product Demo Skills for Pre-Sales
It's all about the consistency in how you articulate your value story. Learn how to make complex products look simple with value themes and short stories that convince buyers you understand them better than your competition. That's why you win!
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Product Demo Skills for Product Managers
Instill greater confidence in stakeholders and customers with product demo skills that lead with value, employ storytelling techniques and make products look simple. No feature tours or technical deep-dives! $795/person through April 30, 2025.
Demo Skills
For Pre-Sales
Demo Skills
For Pre-Sales
Demo Skills
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For Pre-Sales
Basic Demo Skills That Energize Buyers and Make Your Products the Easy Choice!
Buyers don’t buy because they understand you. They buy because they’re convinced you understand them better than the competition. That credibility creates the perception that your solutions are superior to the alternatives.
It's the simplest way to differentiate and win more.
The Product Management University Demo Training will make your pre-sales team more credible with buyers by training them to deliver product demos through the voice of the customer using a series of short stories that connect the dots between operational user problems and customer outcomes with strategic value.
Everyone on your team has their own demo style and that won't change. What will change is the story you tell with greater emphasis on the buyer versus the product.
You'll learn how to use value themes and short stories to engage buyers, establish greater consistency in your pre-sales process create the perception your products are a better fit. You are the differentiation!
You'll also learn how to make your products look simple by making the demo all about the buyer and what they're doing. Easier to understand, easier to sell, easier to buy!
- Live Virtual: Four Half-Day Sessions, $1,995/person
- Onsite: 2 Days, $2,195/person
- On-Demand Self Paced Course - $999
- Live Certification Included
The Value Foundation
The Value Stories
The Delivery
The Finer Points
Certification
- Perform a 15-minute live demo.
- Demonstrate skills learned from the lessons.
- Get certified in the classroom.
Demo Skills
For Product Managers
Demo Skills
For Product Managers
Demo Skills
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For Product Managers
Instill Greater Confidence in Your Stakeholders and Customers!
The world's worst demos are the ones where you explain every feature in technical detail. That's the exact opposite of what your audience wants to see.
Take your demo skills up a notch so you can...
- Wow your customers at user conferences with more incentive to adopt new features.
- Create killer videos for product marketing and lead generation.
- Give sales another reason to treat you as a closer in big deals.
- Fire up your customer success team so they can convince customers to upgrade.
- Give executives more reasons to trust your product leadership.
In this course, you’ll learn product demo techniques that lead with value by communicating what your products help them accomplish, why it's critical to their success and the problems standing in their way. Make your products look simple with storytelling scenarios that speak from the customer’s perspective in a value language that energizes everyone!
Showcase customer value, inspire stakeholder confidence, and drive higher product adoption with demo skills that communicate your product’s value through the eyes of real-world customers.
- Live Virtual: Two Half-Day Sessions, $1,195/person
- Onsite: 1 Day, $1,295/person
- On-Demand Self Paced Course - $999
- Live Certification Included
SESSION 1
SESSION 2
CERTIFICATION
- Perform a 10-minute demo for your instructor (Lesson 4).
- Demonstrate skills learned from the lessons
- Get certified.
The Classroom
LEARN WHAT GOOD LOOKS LIKE FOR YOU!
- Personalized content and demo scenarios for your products.
- B2B and B2B2C examples that are relevant to your business.
- Breakout sessions and collaboration with team members.
“I highly recommend John for any SaaS team that wants to move away from feature/function conversations to more strategic, value conversations. After John's training, we truly evolved into a better team by allowing ourselves to feel uncomfortable asking "The 5 Questions" over and over until it BECAME comfortable. When we started focusing less on immediate problem solving, and more on full understanding of the customer, we started to have more value-driven, meaningful conversations that ACTUALLY solved their problems.”
“6 months after John’s training, our sales cycles went from six months to just over three. John has an incredible knack for making complex things sound simple and did a phenomenal job of teaching our sales team how to do it. I’d highly recommend John's demo training.”
“Thank-you very much John! You are a great trainer and very knowledgeable about Pre-Sales. I needed work on trying to get myself out of ‘verbose’ talking and showing too much product. I have been doing Pre-Sales now for 18 years now and it’s always good to get good refreshers on items and have an independent observer give us new tips. 10 months later I’m still using your techniques today and they are leading to great success.”
“John's approach was logical and pushed us to consider a new way of thinking. He was engaging and offered advice relevant to our company as if he had been on our team!”
Your Instructor
Demo & Sales Success
My top priority is that you understand how to apply product demo best practices to your products and your target markets so that you win more with fewer demos. That's why we do it together in the classroom and certify your skills right there. That way you won't have to figure it out on your own after the training.
One Framework
ALL DISCIPLINES. COMPLETE ALIGNMENT!
That's the whole point of our Customer Outcome Framework. To keep all customer-facing disciplines aligned to the goals and priorities of your customers so that everyone can do their part to eliminate the obstacles. For sales engineers and solution consultants, that means you're demonstrating the same outcomes, obstacles and solutions (instead of problems, features and benefits) that product marketing is using to fill the top of the sales funnel. Your knowledge of the buyers is the differentiation!
