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How To

Learn How to Consistently Deliver Products With Strategic Value!

Top 10 Takeaways From Our Product Management Training Courses

You'll learn HOW TO:
  1. Consistently get stakeholders energized about your plans.
  2. Facilitate outcome-based customer discovery conversations.
  3. Become more knowledgeable about markets & customers than all other disciplines to strengthen your credibility.
  4. Understand the distinct difference between customer value (strategic) and user value (tactical) and connect the dots.
  5. Present value-based strategies & roadmaps to showcase your market savvy.
  6. Use customer outcomes as the barometer for quantifying strategic value.
  7. Establish consistency in your planning and execution to improve efficiency.
  8. Use market data to keep priorities from changing on a whim.
  9. Be the catalyst for greater success in engineering, product marketing, sales and customer experience.
  10. Improve tactical execution with strategic purpose and gain the trust of all stakeholders.

The endgame in product management is to build products that keep new buyers coming and current customers paying! Easier said than done, right? There's one surefire way to do it though. Make sure your products consistently deliver value customers can quantify (beyond the user benefits) and you’re golden on both fronts.

Here’s the thing that makes it so difficult. Everyone thinks they know how to do your job better than you and that leads to a whole lot of conflicting opinions on product priorities. The other culprit is too much focus on feeding features into the agile process without a value-based strategy to work from.

There's good news! We’ve cracked the code for you. Our product management training courses teach you how to be more knowledgeable than everyone else on your markets and target customers from the top down to ensure your product strategy is value-based. Then we give you a simple framework that’s centered on quantifiable customer outcomes so you consistently execute agile sprints with strategic purpose.

    Personalized Product Management Training Courses

    Unlike our competitors, every Product Management University training course is a hands-on learning forum that’s personalized to your team, your products, your markets and your business model. You’ll know exactly what good looks like for you because we’ll figure it out together in the classroom.

    If delivering higher-value products, earning greater stakeholder trust and exerting stronger influence are on your A-list, click one of the options below to get started today.

      online product management courses
      Lesson Plan

      101 Basics | Foundational Skills

      Product Management 101 Basic Skills:  Build a Solid Foundation for Growth

      This hands-on workshop gives new and recently formed product management teams the simple basics to work smarter, not harder. Get your team on the same page with a common baseline of value skills, best practices, terminology, and artifacts that give you a solid foundation to grow at scale. 

      Learn how to create higher value products with less effort so you can grow your market share, retain more customers, and grow wallet share. You'll gain stronger market and customer knowledge than all other disciplines, the key to leading more than reacting!

      Learn how to start with customer outcomes, not problems. It simplifies everything!

        Target Markets

        Introduction to Outcome-Based Product Management

        LESSON 1: Segment Your Markets

        A clear definition of WHO simplifies every product decision.

        LESSON 2: Formalize Voice of Customer (VoC) Structure

        A holistic view of the customer drives all product decisions.

        LESSON 3: Facilitate Customer Discovery Meetings

        Using customer outcomes to uncover the "real problems."

        Value Foundation

        LESSON 4: Create Outcome-Based Customer Personas

        Make customers quantifiably better at whatever they do.

        LESSON 5: Gather Top-Down Business Requirements

        The key to consistently delivering strategic value.

        LESSON 6: Create Outcome-Based Stories & Journey Maps

        Solving problems that impact the right outcomes.

        Market Opportunities

        LESSON 7: Outcome-Based Competitive Analysis

        Compare the value of outcomes instead of features.

        LESSON 8: Outcome-Based Enhancements & Priorities

        Quantify every enhancement and simplify prioritization.

        LESSON 9: Quantify the Value of Products & Solutions

        Value to the customer and value to your organization.


        LESSON 10: Create Data-Driven Product Roadmap

        Clear product vision, market data, stakeholders on-board.

        LESSON 11: Create Outcome-Based Product Backlogs

        Start with outcomes and end with features.


        LESSON 12: Estimating & Sprint Planning

        The simplest most accurate technique you'll ever learn.

        LESSON 13: Execution Best Practices

        Proven techniques that lower everyone's stress.

        LESSON 14: Execute Readiness, Rollout & Launch

        Don't shortcut the steps that guarantee market success. 

        LESSON 15: Structure a Team for Outcomes

        Structuring the WHAT & WHY to complement the HOW.

        LESSON 16: Getting Started

        The fastest way to get a few quick wins.

        Online Certification Exam


        • Take the exam at your convenience.
        • 2-hour online open-book exam.
        • 35 multiple choice questions.
        • 25+ correct answers for a passing grade.

        product management certification
        Lesson Plan

        501 Portfolio | Differentiate & Grow

        Pre-requisite: 101 Basic Product Management

        Portfolio Management 501: Advanced Skills to Establish Market Leadership

        If your product management team is feeling the heat to drive new growth, this product portfolio management course will make it easy for you to identify your most lucrative market segments and leverage the value of your portfolio to deliver higher value customer outcomes (solutions) that accelerate growth.

        It's like a crash MBA course for B2B product management, except it's practical!

        Market Analysis

        Introduction to Advanced Portfolio Management

        LESSON 1:  Advanced Market Sizing & Opportunity Analysis

        How big is the pie, and what's a realistic share for you?

        LESSON 2: Create a Portfolio Heat Map

        A simple visual to find white space for growth.

        LESSON 3: Create Executive Personas

        Watch the value targets for executives magically appear.

        Portfolio Analysis

        LESSON 4: Analyze Quantitative Portfolio S.W.O.T.

        Inside the numbers tells you what the market thinks.

        LESSON 5: Analyze Qualitative Portfolio S.W.O.T.

        The market's perception of you might be right, or not!

        LESSON 6: Competitive S.W.O.T. Analysis

        How well your portfolio stacks up in each segment.

        Market Opportunities

        LESSON 7: Facilitate Customer Advisory Board Meetings

        A clinic for gathering the highest-value business needs.

        LESSON 8: Gather Strategic Business Requirements

        They shape priorities across your entire portfolio.

        Portfolio Strategy

        LESSON 9: Create a Customer-Facing Portfolio Vision

        A clear and common value destination for all products.

        LESSON 10: Quantify & Prioritize Market Opportunities

        Objective decisions based on quantifiable value.

        LESSON 11: Create a Portfolio Strategy & Roadmap

        A single vehicle for communicating strategic direction.


        LESSON 12: Establish Parameters for Product Roadmaps

        Keep all product roadmaps aligned to the portfolio strategy.

        LESSON 13: Structure a Portfolio Product Organization

        Structure for growth by market segment.

        LESSON 14: Get Started

        How to get a few quick wins.


        • Take the exam at your convenience.
        • 2-hour online open-book exam.
        • 35 multiple choice questions.
        • 25+ correct answers for a passing grade.

        Portfolio management certification product management


        Learn and adopt at your own pace! Short videos that aren't scripted, great B2B/B2B2C examples and hands-on exercises for your own products.

        product management training on demand

        The Classroom

        • Personalized case studies for your products and your markets.
        • B2B and B2B2C examples that are relevant to your business.
        • Breakout sessions and collaboration with team members.
        “When leading an executive presentation for an innovation initiative, I found that Product Management University's customer outcomes approach to roadmap themes that I learned from their workshop was a perfect fit. It stitched together the "why" behind what we are doing and the customer-sourced insights I was communicating. This set the stage for taking the next steps in our process. Their workshop challenged how I think about roadmaps and resulted in delivering home an effective message of what we are doing and why we are doing it. I'd recommend you check John's stuff out!”
        Product Director
        Product Management University Helped Me Learn! 5
        “I really liked the focus on simplicity and practicality, and understanding where others may have pitfalls. The framework is excellent, and I think really helps understand how to take strategy and make it actionable, tied to value. Very well done!!”
        AVP, Data Product Management
        Product Management University Helped Me Learn! 5
        “Our entire product team took this course while in the midst of planning a line of brand new products and this could not have come at a better time. I’d also recommend having a copy of Managing Products to Deliver Solutions by John Mansour at your desk as a quick reference.”
        Product Manager
        Product Management University Helped Me Learn! 5
        “I really enjoyed how the class flowed. John would share a concept. We would then take that concept and do an exercise around the concept. We would come back together as a class and share our work. The teams would sometimes miss the mark with their work but that was ok. John would take what they had prepared and coach them to the right answer. I feel that I was able to retain more of the concepts of the course because of this practice. Thank you for the great course!”
        Product Owner
        Product Management University Helped Me Learn! 5
        “I really loved this course and the breakout sessions. This 3 day course was fun, collaborative and strategically simplified without a dull moment. You’re an awesome trainer and I can tell you have a passion for helping companies and individuals in being successful. This is a great addition to my Safe Lean Agile POPM certification, if not better! I would definitely recommend this course to my PM family in the Healthcare and Fintech industry.”
        Sr. Product Manager
        Product Management University Helped Me Learn! 5
        “I have twice participated in product management workshops delivered by John to product teams I manage. These have been very well received and have provided my team members with a great foundation of PM skills. John customizes the content to the type of products the team is working on, and makes it very relatable. These sessions also serve as a team-building exercise. I highly recommend this course.”
        Director, Product Management
        Product Management University Helped Me Learn! 5

        One Framework

        How many product management frameworks can you realistically adopt while handling all the responsibilities of your job and still keep your sanity?

        If you're feeling completely overwhelmed by all the product management frameworks, agile frameworks, continuous discovery frameworks, jobs to be done frameworks, design thinking, positioning frameworks, launch frameworks and on and on, you're not alone.

        Our B2B Product Management Framework combines the best of the best practices across product management, product marketing, pre-sales demos and customer success and wraps them neatly into one simple framework with common terminology and best practices for building, marketing, selling and delivering products with strategic customer value.

        We've done all the hard work to make it simple for you!

        Product Management Framework

        Your Instructor

        My top priority is that you understand how to apply B2B product and portfolio management practices to your everyday job, your products and your markets. That's why we do it together in the classroom so you won't have to figure it out after the training.