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Keep It Simple!

How many product management frameworks can you realistically adopt while handling all the responsibilities of your job and still keep your sanity?

Our Product Management Course Curriculum combines the best of the best practices, fine tunes them for B2B/B2B2C and makes them simple to understand, adopt and integrate into your daily work streams.

  • Self-paced on-demand courses & certification for aspiring product managers or those that just need a refresher.
  • Basic Skills Product Management Courses & certification for newly formed product management teams that get everyone on the same page. 
  • Strategic Product Portfolio Management Courses & certification for product management teams that are in the pressure cooker to accelerate growth.
online product management courses
  1. Personalized Training - You'll know exactly what good looks like for you.
  2. Customer Outcomes vs. Problems -  Keep everything simple and strategic.
  3. Fine-Tuned for B2B/B2B2C - The definition of "customer" changes everything!

LEARN ON DEMAND

product management training on demand
Lesson Plan

New & Aspiring | Product Managers

Basic Product Management Skills That Set You Up for a Successful B2B Career!

If you're a new or aspiring product manager, especially if you've come from a technical background, you'll need to quickly flip the switch on your comfort zone from HOW products work to the WHO, WHAT & WHY market-facing aspects of product management.

Enroll in this 101 Basic Skills Course On-Demand and become the complete package - a product manager with strong market and business skills for B2B and the technical savvy to keep engineers honest. You'll expand your comfort zone faster and easier than any other program on the market. Certification included.

16 bite-size lessons that give you the fundamentals, tools and the best of all the best-practices to hit the ground running in a B2B/B2B2C product company.

You don't need to learn a bunch of other best-of-breed frameworks to succeed. We've got all of them neatly packaged into one integrated framework that simplifies everything.

Start with customer outcomes, not problems. It simplifies everything!

  • On-Demand: 30-Day Subscription, $999/person
  • 141 minutes of video + exercises (using your own products).

Target Markets

Introduction to Outcome-Based Product Management

LESSON 1: Segment Your Markets

A clear definition of WHO simplifies every product decision.

LESSON 2: Formalize Voice of Customer (VoC) Structure

A holistic view of the customer drives all product decisions.

LESSON 3: Facilitate Customer Discovery Meetings

Using customer outcomes to uncover the "real problems."

Value Foundation

LESSON 4: Create Outcome-Based Customer Personas

Make customers quantifiably better at whatever they do.

LESSON 5: Gather Top-Down Business Requirements

The key to consistently delivering strategic value.

LESSON 6: Create Outcome-Based Stories & Journey Maps

Solving problems that impact the right outcomes.

Market Opportunities

LESSON 7: Outcome-Based Competitive Analysis

Compare the value of outcomes instead of features.

LESSON 8: Outcome-Based Enhancements & Priorities

Quantify every enhancement and simplify prioritization.

LESSON 9: Quantify the Value of Products & Solutions

Value to the customer and value to your organization.

Priorities

LESSON 10: Create Data-Driven Product Roadmaps

Clear product vision, market data, stakeholders on-board.

LESSON 11: Create Outcome-Based Product Backlogs

Start with outcomes and end with features.

Execute

LESSON 12: Estimating & Sprint Planning

The simplest most accurate technique you'll ever learn.

LESSON 13: Execution Best Practices

Proven techniques that lower everyone's stress.

LESSON 14: Execute Readiness, Rollout & Launch

Don't shortcut the steps that guarantee market success.

LESSON 15: Structure a Team for Outcomes

Structuring the WHAT & WHY to complement the HOW.

LESSON 16: Getting Started

The fastest way to get a few quick wins.

Online Certification Exam

CERTIFICATION

  • Take the exam at your convenience.
  • 2-hour online open-book exam.
  • 35 multiple choice questions.
  • 25+ correct answers for a passing grade.

product management certification
Lesson Plan

Recently Formed | Product Management

Product Management 101 Basic Skills:  Build a Solid Foundation for Growth

This hands-on workshop gives new and recently formed product management teams the simple basics to work smarter, not harder. Get your team on the same page with a common baseline of skills, best practices, terminology, and artifacts that give you a solid foundation to grow at scale. 

Learn how to create higher value products with less effort so you can grow your market share, retain more customers, and grow wallet share. You'll gain stronger market and customer knowledge than all other disciplines, the key to leading more than reacting!

Start with customer outcomes, not problems. It simplifies everything!

  • On-Demand: 30-Day Subscription, $999/person
    • 141 minutes of video + exercises


    Target Markets

    Introduction to Outcome-Based Product Management

    LESSON 1: Segment Your Markets

    A clear definition of WHO simplifies every product decision.

    LESSON 2: Formalize Voice of Customer (VoC) Structure

    A holistic view of the customer drives all product decisions.

    LESSON 3: Facilitate Customer Discovery Meetings

    Using customer outcomes to uncover the "real problems."

    Value Foundation

    LESSON 4: Create Outcome-Based Customer Personas

    Make customers quantifiably better at whatever they do.

    LESSON 5: Gather Top-Down Business Requirements

    The key to consistently delivering strategic value.

    LESSON 6: Create Outcome-Based Stories & Journey Maps

    Solving problems that impact the right outcomes.

    Market Opportunities

    LESSON 7: Outcome-Based Competitive Analysis

    Compare the value of outcomes instead of features.

    LESSON 8: Outcome-Based Enhancements & Priorities

    Quantify every enhancement and simplify prioritization.

    LESSON 9: Quantify the Value of Products & Solutions

    Value to the customer and value to your organization.

    Priorities

    LESSON 10: Create Data-Driven Product Roadmap

    Clear product vision, market data, stakeholders on-board.

    LESSON 11: Create Outcome-Based Product Backlogs

    Start with outcomes and end with features.

    Execute

    LESSON 12: Estimating & Sprint Planning

    The simplest most accurate technique you'll ever learn.

    LESSON 13: Execution Best Practices

    Proven techniques that lower everyone's stress.

    LESSON 14: Execute Readiness, Rollout & Launch

    Don't shortcut the steps that guarantee market success. 

    LESSON 15: Structure a Team for Outcomes

    Structuring the WHAT & WHY to complement the HOW.

    LESSON 16: Getting Started

    The fastest way to get a few quick wins.

    Online Certification Exam

    CERTIFICATION

    • Take the exam at your convenience.
    • 2-hour online open-book exam.
    • 35 multiple choice questions.
    • 25+ correct answers for a passing grade.

    product management certification
    Lesson Plan

    Under Pressure | Product Management

    Pre-requisite: 101 Basic Product Management

    Portfolio Management 501: Advanced Skills to Establish Market Leadership

    If your product management team is feeling the heat to drive new growth, this product portfolio management course will make it easy for you to identify your most lucrative market segments and leverage the value of your portfolio to deliver higher value customer outcomes (solutions) that accelerate growth.

    It's like a crash MBA course for B2B product portfolio management, except it's simple!

    Market Analysis

    Introduction to Advanced Portfolio Management

    LESSON 1:  Advanced Market Sizing & Opportunity Analysis

    How big is the pie, and what's a realistic share for you?

    LESSON 2: Create a Portfolio Heat Map

    A simple visual to find white space for growth.

    LESSON 3: Create Executive Personas

    Watch the value targets for executives magically appear.

    Portfolio Analysis

    LESSON 4: Analyze Quantitative Portfolio S.W.O.T.

    Inside the numbers tells you what the market thinks.

    LESSON 5: Analyze Qualitative Portfolio S.W.O.T.

    The market's perception of you might be right, or not!

    LESSON 6: Competitive S.W.O.T. Analysis

    How well your portfolio stacks up in each segment.

    Market Opportunities

    LESSON 7: Facilitate Customer Advisory Board Meetings

    A clinic for gathering the highest-value business needs.

    LESSON 8: Gather Strategic Business Requirements

    They shape priorities across your entire portfolio.

    Portfolio Strategy

    LESSON 9: Create a Customer-Facing Portfolio Vision

    A clear and common value destination for all products.

    LESSON 10: Quantify & Prioritize Market Opportunities

    Objective decisions based on quantifiable value.

    LESSON 11: Create a Portfolio Strategy & Roadmap

    A single vehicle for communicating strategic direction.

    Execute

    LESSON 12: Establish parameters for each product roadmap

    Keep all product roadmaps aligned to the portfolio strategy.

    LESSON 13: Structure a Portfolio Product Organization

    Structure for growth by market segment.

    LESSON 14: Get Started

    How to get a few quick wins.

    CERTIFICATION

    • Take the exam at your convenience.
    • 2-hour online open-book exam.
    • 35 multiple choice questions.
    • 25+ correct answers for a passing grade.

    Portfolio management certification product management

    The Classroom

    • Personalized case studies for your products and your markets.
    • B2B and B2B2C examples that are relevant to your business.
    • Breakout sessions and collaboration with team members.
    “When leading an executive presentation for an innovation initiative, I found that Product Management University's customer outcomes approach to roadmap themes that I learned from their workshop was a perfect fit. It stitched together the "why" behind what we are doing and the customer-sourced insights I was communicating. This set the stage for taking the next steps in our process. Their workshop challenged how I think about roadmaps and resulted in delivering home an effective message of what we are doing and why we are doing it. I'd recommend you check John's stuff out!”
    Product Director
    Product Management University Helped Me Learn! 5
    “I really liked the focus on simplicity and practicality, and understanding where others may have pitfalls. The framework is excellent, and I think really helps understand how to take strategy and make it actionable, tied to value. Very well done!!”
    AVP, Data Product Management
    Product Management University Helped Me Learn! 5
    “Our entire product team took this course while in the midst of planning a line of brand new products and this could not have come at a better time. I’d also recommend having a copy of Managing Products to Deliver Solutions by John Mansour at your desk as a quick reference.”
    Product Manager
    Product Management University Helped Me Learn! 5
    “I really enjoyed how the class flowed. John would share a concept. We would then take that concept and do an exercise around the concept. We would come back together as a class and share our work. The teams would sometimes miss the mark with their work but that was ok. John would take what they had prepared and coach them to the right answer. I feel that I was able to retain more of the concepts of the course because of this practice. Thank you for the great course!”
    Product Owner
    Product Management University Helped Me Learn! 5
    “I really loved this course and the breakout sessions. This 3 day course was fun, collaborative and strategically simplified without a dull moment. You’re an awesome trainer and I can tell you have a passion for helping companies and individuals in being successful. This is a great addition to my Safe Lean Agile POPM certification, if not better! I would definitely recommend this course to my PM family in the Healthcare and Fintech industry.”
    Sr. Product Manager
    Product Management University Helped Me Learn! 5
    “I have twice participated in product management workshops delivered by John to product teams I manage. These have been very well received and have provided my team members with a great foundation of PM skills. John customizes the content to the type of products the team is working on, and makes it very relatable. These sessions also serve as a team-building exercise. I highly recommend this course.”
    Director, Product Management
    Product Management University Helped Me Learn! 5

    Your Instructor

    My top priority is that you understand how to apply B2B product and portfolio management practices to your everyday job, your products and your markets. That's why we do it together in the classroom so you won't have to figure it out after the training.

    product management instructor

    One Framework


    How many product management frameworks can you realistically adopt while handling all the responsibilities of your job and still keep your sanity?

    If you're feeling completely overwhelmed by all the product management frameworks, agile frameworks, continuous discovery frameworks, Jobs To Be Done frameworks, positioning frameworks, launch frameworks and on and on, you're not alone.

    Our B2B Product Management Framework combines the best of the best practices, fine tunes them for B2B/B2B2C and makes them simple to understand, adopt and integrate into your daily work streams.

    We've done the hard work to make it simple for you!

    Product Management Framework