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  • Stronger market & customer knowledge than all other disciplines.
  • Answers to the WHAT & WHY value questions before anyone asks.
  • Simplifying execution across the board.
Lesson Plans

101 BASIC | Product Management

Skills to Grow Your Product and Your Career

This hands-on workshop gives you the basics to work smarter, not harder. Get your team on the same page with a common baseline of skills, best practices, terminology, and artifacts. Create higher value products with less effort so you can grow your market share, retain more customers, and grow wallet share. Ideal for aspiring product managers too!

  • On-Demand: 60-Day Subscription, $1,995/person
    • 141 minutes of video + optional exercises
  • Live Virtual Classroom: Four Half-Day Sessions, $2195/person
  • Onsite: 2 Days, $2295/person


    Introduction to Outcome-Based Product Management

    LESSON 1: Segment Your Markets

    LESSON 2: Formalize Voice of Customer (VOC) Structure

    LESSON 3: Facilitate Customer Discovery Meetings

    LESSON 4: Create Outcome-Based Customer Personas


    LESSON 5: Create Top-Down Business Requirements

    LESSON 6: Outcome-Based User Stories & Story Maps

    LESSON 7: Outcome-Based Competitive Analysis


    LESSON 8: Outcome-Based Enhancements & Priorities

    LESSON 9: Quantify the Value of Products & Solutions

    LESSON 10: Data-Driven Roadmaps, Backlogs & Priorities


    LESSON 11: Define Scope Using Customer Outcomes

    LESSON 12: Use Data to Estimate Project Size

    LESSON 13: Execution Best Practices

    LESSON 14: Execute a Rollout & Launch

    LESSON 15: Structure a Team for Outcomes

    LESSON 16: Getting Started


    • Take the exam at your convenience.
    • 2-hour online open-book exam.
    • 35 multiple choice questions.
    • 25+ correct answers for a passing grade.

    product management certification
    Lesson Plans

    501 Advanced | Portfolio Management

    Pre-requisite: 101 Basic Product Management

    Skills to Grow Your Market Share and Your Career

    Don’t let your products become a commodity! Learn how to identify your most lucrative market segments and leverage the value of your portfolio to deliver unique solutions that make customers leaders in their industry. It's like an MBA program applied to product and portfolio management!

    • Live Virtual Classroom: Four Half-Day Sessions, $2195/person
    • Onsite: 2 Days, $2295/person

    Session 1

    Introduction to Advanced Portfolio Management

    LESSON 1:  Advanced Market Sizing & Opportunity Analysis

    LESSON 2: Create a Portfolio Heat Map 

    LESSON 3: Create Executive Personas

    LESSON 4: Analyze Quantitative Portfolio S.W.O.T.

    Session 2

    LESSON 5: Analyze Qualitative Portfolio S.W.O.T.

    LESSON 6: Competitive S.W.O.T. Analysis

    LESSON 7: Facilitate Customer Advisory Board Meetings

    LESSON 8: Create Strategic Business Requirements

    Session 3

    LESSON 9: Create a Customer-Facing Portfolio Vision

    LESSON 10: Prioritize Market Segment Opportunities

    LESSON 11: Create a Portfolio Strategy & Roadmap

    Session 4

    LESSON 12: Structure a Portfolio Product Organization

    LESSON 13: Get Started

    View All

    CERTIFICATIONS | Basic & Advanced

    Differentiate Yourself With Unique B2B Product & Portfolio Management Certifications

      101 Basic

      • Certify your real-world working knowledge of basic product management practices for B2B.

      • Acquire skills that accelerate your growth into a product leader role.

      • Included with Basic Product Management courses.

      product management certification

      501 Advanced

      • Certify your real-world working knowledge of advanced portfolio management practices for B2B.

      • Acquire skills that accelerate your growth into a portfolio leader role.

      • Included with Advanced Portfolio Management Courses.

      The Classroom

      • Personalized case studies for your products and your markets.
      • B2B and B2B2C examples that are relevant to your business.
      • Breakout sessions and collaboration with team members.
      “I really enjoyed how the class flowed. John would share a concept. We would then take that concept and do an exercise around the concept. We would come back together as a class and share our work. The teams would sometimes miss the mark with their work but that was ok. John would take what they had prepared and coach them to the right answer. I feel that I was able to retain more of the concepts of the course because of this practice. Thank you for the great course!”
      Product Owner
      Product Management University Helped Me Learn! 5
      “Our entire product team took this course while in the midst of planning a line of brand new products and this could not have come at a better time. I’d also recommend having a copy of Managing Products to Deliver Solutions by John Mansour at your desk as a quick reference.”
      Product Manager
      Product Management University Helped Me Learn! 5
      “I really loved this course and the breakout sessions. This 3 day course was fun, collaborative and strategically simplified without a dull moment. You’re an awesome trainer and I can tell you have a passion for helping companies and individuals in being successful. This is a great addition to my Safe Lean Agile POPM certification, if not better! I would definitely recommend this course to my PM family in the Healthcare and Fintech industry.”
      Sr. Product Manager
      Product Management University Helped Me Learn! 5
      “I have twice participated in product management workshops delivered by John to product teams I manage. These have been very well received and have provided my team members with a great foundation of PM skills. John customizes the content to the type of products the team is working on, and makes it very relatable. These sessions also serve as a team-building exercise. I highly recommend this course.”
      Director, Product Management
      Product Management University Helped Me Learn! 5

      Your Instructor

      My top priority is that you understand how to apply B2B product and portfolio management practices to your everyday job, your products and your markets. That's why we do it together in the classroom so you won't have to figure it out after the training.

      product management instructor

      One Framework

      From products to solutions to portfolios...the three stages of product management maturation. With the Product Management University Framework, you'll never have to ground your team to switch to another framework because we'll guide you through each stage of maturation without missing a beat!

      Product Management Framework