New Courses
Micro Learning Specialty Courses
Learn Product Strategy & Product Management in Spoon-Size Bites!
Upskill your product management team in small increments with one of our new micro learning courses. Learn targeted best practices and how to adopt them immediately. Personalized to your products, markets and business model so you know exactly what good looks like for you.
Product Management Courses & Certification
Personalized Learning So You'll Know Exactly What Good Looks Like for You!
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Micro Learning Courses Specialized Skills On-the-Go!
Learn basic skills or product strategy in small chunks with short, targeted lessons, high engagement, and specialized skills you can apply immediately. Personalized to your products and markets so you know exactly what good looks like for you.
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BASIC PRODUCT MANAGEMENT Higher-Value Products Consistently!
Learn the basics so you can deliver higher-value products more efficiently, energize stakeholders, lead more, react less and scale for growth. Personalized so you know exactly what good product management looks like for you!
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Advanced Product Strategy Grow Your Portfolio Market Value
Learn a proven product strategy framework that'll establish consistency in how product strategies are defined, created and executed. Personalized so you know exactly what good product strategy looks like for you!
Micro Learning
Basics + Strategy
Micro Learning
Basics + Strategy
Micro Learning | Basics + Strategy
Instructor Led
e-Learning On-Demand
101 Basics
Foundational Skills
101 Basics
Foundational Skills
101 Basics
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Foundational Skills
Product Management 101 Basic Skills: Build a Solid Foundation for Growth
This hands-on workshop gives new and recently formed product management teams the simple basics to work smarter, not harder. Get your team on the same page with a common baseline of value skills, best practices, terminology, and artifacts that give you a solid foundation to grow at scale.
Learn how to create higher-value products with less effort so you can grow your market share, retain more customers, and grow wallet share. You'll gain stronger market and customer knowledge than all other disciplines, the key to energizing stakeholders and leading more than reacting!
- Live Virtual Classroom: Four Half-Day Sessions, $1,795/person
- Onsite: 2 Days, $1,995/person
- eLearning Course
- 141 minutes of video instruction + time for hands-on exercises
- See subscription plans & pricing
Target Markets
Value Foundation
Market Opportunities
Priorities
Execute
CERTIFICATION
- Take the exam at your convenience.
- 2-hour online open-book exam.
- 35 multiple choice questions.
- 25+ correct answers for a passing grade.
501 Advanced
Product Strategy
501 Advanced
Product Strategy
501 Advanced
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Product Strategy
Portfolio Management 501: Advanced Product Strategy Skills to Accelerate Growth
If your product management team is feeling the heat to drive new growth, this product portfolio management course will make it easy for you to identify your most lucrative market segments and leverage the value of your portfolio to deliver higher value customer outcomes (solutions) that accelerate growth.
It's like a crash MBA course for B2B product strategy, except it's practical!
- Live Virtual Classroom: Four Half-Day Sessions, $2295/person
- Onsite: 2 Days, $2295/person
Market Analysis
Portfolio Analysis
Market Opportunities
Portfolio Strategy
Execute
CERTIFICATION
- Take the exam at your convenience.
- 2-hour online open-book exam.
- 35 multiple choice questions.
- 25+ correct answers for a passing grade.
Personalized
Product Management Training
Higher-Value Products | Greater Stakeholder Trust | Stronger Influence
The endgame in product management is to build products that keep new buyers coming and current customers paying! Easier said than done, right? There's one surefire way to do it though. Make sure your products consistently deliver value customers can quantify from the users up to the executive suite.
We've got you covered. Our product management training courses teach you how to be more knowledgeable than everyone else on your markets and target customers from the top down. Stakeholders are energized because everything you're doing can be quantified and tied to products that deliver greater strategic value.
To make things even simpler, our Product Management Framework isn't centered on customer problems. Customers have too many problems and it complicates everything. Our framework is centered on quantifiable customer outcomes and helps you cut to the chase to find the biggest and most valuable problems with a lot less effort.
Personalized Product Management Courses
Unlike our competitors, every Product Management University training course is a hands-on learning forum that’s personalized to your team, your products, your markets and your business model. You’ll know exactly what good product management looks like for you because we’ll figure it out together in the classroom.
If delivering higher-value products, earning greater stakeholder trust and exerting stronger influence are on your A-list, click one of the options below to get started today.
On-Demand
Basic Product Management Courses
Micro Learning at Your Convenience!
Learn basic product management skills in small chunks, retain more, and get immediate benefit. Short videos that aren't scripted, great B2B/B2B2C examples, easy-to-use templates and hands-on exercises for your own products and markets.
Each section $249 for 30 days
- SECTION 1: Understand Your Target Markets Without Product Bias
- SECTION 2: Establishing Your Customer/Market Value Foundation
- SECTION 3: Identifying Market Opportunities
- SECTION 4: Establishing Value-Based Product Priorities
- SECTION 5: Tips for Improving Go-To-Market Execution
All Sections $999 for 6 months, certification exam included.
The Classroom
Personalization & Hands-On Learning
- Personalized case studies for your products and your markets.
- B2B and B2B2C examples that are relevant to your business.
- Breakout sessions and collaboration with team members.
“When leading an executive presentation for an innovation initiative, I found that Product Management University's customer outcomes approach to roadmap themes that I learned from their workshop was a perfect fit. It stitched together the "why" behind what we are doing and the customer-sourced insights I was communicating. This set the stage for taking the next steps in our process. Their workshop challenged how I think about roadmaps and resulted in delivering home an effective message of what we are doing and why we are doing it. I'd recommend you check John's stuff out!”
“I really liked the focus on simplicity and practicality, and understanding where others may have pitfalls. The framework is excellent, and I think really helps understand how to take strategy and make it actionable, tied to value. Very well done!!”
“Our entire product team took this course while in the midst of planning a line of brand new products and this could not have come at a better time. I’d also recommend having a copy of Managing Products to Deliver Solutions by John Mansour at your desk as a quick reference.”
“I really enjoyed how the class flowed. John would share a concept. We would then take that concept and do an exercise around the concept. We would come back together as a class and share our work. The teams would sometimes miss the mark with their work but that was ok. John would take what they had prepared and coach them to the right answer. I feel that I was able to retain more of the concepts of the course because of this practice. Thank you for the great course!”
“I really loved this course and the breakout sessions. This 3 day course was fun, collaborative and strategically simplified without a dull moment. You’re an awesome trainer and I can tell you have a passion for helping companies and individuals in being successful. This is a great addition to my Safe Lean Agile POPM certification, if not better! I would definitely recommend this course to my PM family in the Healthcare and Fintech industry.”
“I have twice participated in product management workshops delivered by John to product teams I manage. These have been very well received and have provided my team members with a great foundation of PM skills. John customizes the content to the type of products the team is working on, and makes it very relatable. These sessions also serve as a team-building exercise. I highly recommend this course.”
One Framework
THE BEST OF THE BEST PRACTICES
A Common Language and Consistency Across Product Management.
How many product management frameworks can you realistically adopt while handling all the responsibilities of your job and still keep your sanity?
If you're feeling completely overwhelmed by all the product management frameworks, agile frameworks, continuous discovery frameworks, jobs to be done frameworks, design thinking, positioning frameworks, launch frameworks and on and on, you're not alone.
Our B2B Product Management Framework combines the best of the best practices across product management, product marketing, pre-sales demos and customer success and wraps them neatly into one simple framework with common terminology and best practices for building, marketing, selling and delivering products with strategic customer value.
We've done all the hard work to make it simple for you!
Your Instructor
Product and Career Success
My top priority is that you understand how to apply B2B product and portfolio management practices to your everyday job, your products and your markets. That's why we do it together in the classroom so you won't have to figure it out after the training.
