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Build Products With Guaranteed Customer Value

  • On-Demand courses for new and aspiring product managers.
  • Basic courses for recently formed product management teams.
  • Advanced portfolio management courses for experienced teams. 

Lesson Plan

New & Aspiring | Product Managers

The Basics That Set You Up for a Successful B2B Career!

If you're a new or aspiring product manager, especially if you've come from a technical background, you'll need to quickly flip the switch on your comfort zone from HOW products work to the WHO, WHAT & WHY market-facing aspects of product management.

Enroll in this 101 Basic Skills Course On-Demand and expand your comfort zone faster and easier than any other program on the market. Certification included.

16 bite-size lessons that give you the fundamentals, tools and the best of all the best-practices to hit the ground running in a B2B/B2B2C product company.

You don't need to learn a bunch of other best-of-breed frameworks to succeed. We've got all the best practices neatly packaged into one integrated framework that simplifies everything.

  • On-Demand: 60-Day Subscription, $1,995/person
    • 141 minutes of video + optional exercises (using your own products).

Target Markets

Introduction to Outcome-Based Product Management

LESSON 1: Segment Your Markets

A clear definition of WHO simplifies every product decision.

LESSON 2: Formalize Voice of Customer (VoC) Structure

A holistic view of the customer drives all product decisions.

LESSON 3: Facilitate Customer Discovery Meetings

Using customer outcomes to uncover the "real problems."

Value Foundation

LESSON 4: Create Outcome-Based Customer Personas

Make customers quantifiably better at whatever they do.

LESSON 5: Gather Top-Down Business Requirements

Customer needs in a language anyone can understand.

LESSON 6: Create Outcome-Based Stories & Journey Maps

Solving problems that impact the right outcomes.

Market Opportunities

LESSON 7: Outcome-Based Competitive Analysis

Compare the value of outcomes instead of features.

LESSON 8: Outcome-Based Enhancements & Priorities

Quantify every enhancement and simplify prioritization.

LESSON 9: Quantify the Value of Products & Solutions

Value to the customer and value to your organization.

Priorities

LESSON 10: Create Data-Driven Product Roadmaps

Clear product vision, market data, stakeholders on-board.

LESSON 11: Create Outcome-Based Product Backlogs

Start with outcomes and end with features.

Execute

LESSON 12: Estimating & Sprint Planning

The simplest most accurate technique you'll ever learn.

LESSON 13: Execution Best Practices

Proven techniques that lower everyone's stress.

LESSON 14: Execute Readiness, Rollout & Launch

Don't shortcut the steps that guarantee market success.

LESSON 15: Structure a Team for Outcomes

Structuring the WHAT & WHY to complement the HOW.

LESSON 16: Getting Started

The fastest way to get a few quick wins.

Online Certification Exam

CERTIFICATION

  • Take the exam at your convenience.
  • 2-hour online open-book exam.
  • 35 multiple choice questions.
  • 25+ correct answers for a passing grade.

product management certification
Lesson Plan

Recently Formed | Product Management

Product Management 101 Basic Skills:  Build a Solid Foundation for Growth

This hands-on workshop gives new and recently formed product management teams the basics to work smarter, not harder. Get your team on the same page with a common baseline of skills, best practices, terminology, and artifacts that give you a solid foundation to grow at scale. Create higher value products with less effort so you can grow your market share, retain more customers, and grow wallet share.

  • On-Demand: 60-Day Subscription, $1,995/person
    • 141 minutes of video + optional exercises
  • Live Virtual Classroom: Four Half-Day Sessions, $2195/person
  • Onsite: 2 Days, $2295/person


    Target Markets

    Introduction to Outcome-Based Product Management

    LESSON 1: Segment Your Markets

    A clear definition of WHO simplifies every product decision.

    LESSON 2: Formalize Voice of Customer (VoC) Structure

    A holistic view of the customer drives all product decisions.

    LESSON 3: Facilitate Customer Discovery Meetings

    Using customer outcomes to uncover the "real problems."

    Value Foundation

    LESSON 4: Create Outcome-Based Customer Personas

    Make customers quantifiably better at whatever they do.

    LESSON 5: Gather Top-Down Business Requirements

    Customer needs in a language anyone can understand.

    LESSON 6: Create Outcome-Based Stories & Journey Maps

    Solving problems that impact the right outcomes.

    Market Opportunities

    LESSON 7: Outcome-Based Competitive Analysis

    Compare the value of outcomes instead of features.

    LESSON 8: Outcome-Based Enhancements & Priorities

    Quantify every enhancement and simplify prioritization.

    LESSON 9: Quantify the Value of Products & Solutions

    Value to the customer and value to your organization.

    Priorities

    LESSON 10: Create Data-Driven Product Roadmaps

    Clear product vision, market data, stakeholders on-board.

    LESSON 11: Create Outcome-Based Product Backlogs

    Start with outcomes and end with features.

    Execute

    LESSON 12: Estimating & Sprint Planning

    The simplest most accurate technique you'll ever learn.

    LESSON 13: Execution Best Practices

    Proven techniques that lower everyone's stress.

    LESSON 14: Execute Readiness, Rollout & Launch

    Don't shortcut the steps that guarantee market success. 

    LESSON 15: Structure a Team for Outcomes

    Structuring the WHAT & WHY to complement the HOW.

    LESSON 16: Getting Started

    The fastest way to get a few quick wins.

    Online Certification Exam

    CERTIFICATION

    • Take the exam at your convenience.
    • 2-hour online open-book exam.
    • 35 multiple choice questions.
    • 25+ correct answers for a passing grade.

    product management certification
    Lesson Plan

    Experienced | Product Management

    Pre-requisite: 101 Basic Product Management

    Portfolio Management 501: Advanced Skills to Establish Market Leadership

    If you're an experienced product management team, don’t let your products become a commodity! Learn how to identify your most lucrative market segments and leverage the value of your portfolio to deliver higher value customer outcomes that separate you from the competition. Create the pond (portfolio strategy) where you're one of the biggest fish!

    It's like an MBA program for product and portfolio management!

    • Live Virtual Classroom: Four Half-Day Sessions, $2195/person
    • Onsite: 2 Days, $2295/person

    Market Analysis

    Introduction to Advanced Portfolio Management

    LESSON 1:  Advanced Market Sizing & Opportunity Analysis

    How big is the pie, and what's a realistic share for you?

    LESSON 2: Create a Portfolio Heat Map

    A simple visual to find white space for growth.

    LESSON 3: Create Executive Personas

    Value targets for executives will magically appear.

    Portfolio Analysis

    LESSON 4: Analyze Quantitative Portfolio S.W.O.T.

    Inside the numbers tells you what the market thinks.

    LESSON 5: Analyze Qualitative Portfolio S.W.O.T.

    The market's perception of you might be right, or not!

    LESSON 6: Competitive S.W.O.T. Analysis

    How well your portfolio stacks up in each segment.

    LESSON 7: Facilitate Customer Advisory Board Meetings

    A clinic for gathering the most valuable information.

    Portfolio Strategy

    LESSON 8: Gather Strategic Business Requirements

    They shape everything in your portfolio.

    LESSON 9: Create a Customer-Facing Portfolio Vision

    A clear value destination for all products.

    LESSON 10: Quantify & Prioritize Market Opportunities

    Objective decisions based on quantifiable value.

    LESSON 11: Create a Portfolio Strategy & Roadmap

    The vehicle for communicating strategic direction.

    Align the Team

    LESSON 12: Structure a Portfolio Product Organization

    Structure for growth by market segment.

    LESSON 13: Get Started

    How to get a few quick wins.

    CERTIFICATION

    • Take the exam at your convenience.
    • 2-hour online open-book exam.
    • 35 multiple choice questions.
    • 25+ correct answers for a passing grade.

    Portfolio management certification product management

    The Classroom

    • Personalized case studies for your products and your markets.
    • B2B and B2B2C examples that are relevant to your business.
    • Breakout sessions and collaboration with team members.
    “When leading an executive presentation for an innovation initiative, I found that Product Management University's customer outcomes approach to roadmap themes that I learned from their workshop was a perfect fit. It stitched together the "why" behind what we are doing and the customer-sourced insights I was communicating. This set the stage for taking the next steps in our process. Their workshop challenged how I think about roadmaps and resulted in delivering home an effective message of what we are doing and why we are doing it. I'd recommend you check John's stuff out!”
    Product Director
    Product Management University Helped Me Learn! 5
    “Our entire product team took this course while in the midst of planning a line of brand new products and this could not have come at a better time. I’d also recommend having a copy of Managing Products to Deliver Solutions by John Mansour at your desk as a quick reference.”
    Product Manager
    Product Management University Helped Me Learn! 5
    “I really enjoyed how the class flowed. John would share a concept. We would then take that concept and do an exercise around the concept. We would come back together as a class and share our work. The teams would sometimes miss the mark with their work but that was ok. John would take what they had prepared and coach them to the right answer. I feel that I was able to retain more of the concepts of the course because of this practice. Thank you for the great course!”
    Product Owner
    Product Management University Helped Me Learn! 5
    “I really loved this course and the breakout sessions. This 3 day course was fun, collaborative and strategically simplified without a dull moment. You’re an awesome trainer and I can tell you have a passion for helping companies and individuals in being successful. This is a great addition to my Safe Lean Agile POPM certification, if not better! I would definitely recommend this course to my PM family in the Healthcare and Fintech industry.”
    Sr. Product Manager
    Product Management University Helped Me Learn! 5
    “I have twice participated in product management workshops delivered by John to product teams I manage. These have been very well received and have provided my team members with a great foundation of PM skills. John customizes the content to the type of products the team is working on, and makes it very relatable. These sessions also serve as a team-building exercise. I highly recommend this course.”
    Director, Product Management
    Product Management University Helped Me Learn! 5

    Your Instructor

    My top priority is that you understand how to apply B2B product and portfolio management practices to your everyday job, your products and your markets. That's why we do it together in the classroom so you won't have to figure it out after the training.

    product management instructor

    One Framework

    That's the whole point of our Customer Outcome Framework. To keep all customer-facing disciplines aligned to the goals and priorities of your customers so that everyone can do their part to eliminate the obstacles. For product managers, that means product marketing, sales and customer success team are delivering the customer value you defined before the products were even built.

    Customer Outcome Framework