PRODUCT MANAGEMENT COURSES
Unique B2B Skills & Certification You Can't Get Anywhere Else
Build Products With Guaranteed Customer Value, the Simple Way!
- On-Demand courses for new and aspiring product managers.
- Basic courses for recently formed product management teams.
- Advanced portfolio management courses for experienced teams.
LEARN ON-DEMAND
Spoon-Size Bites
No Drinking From the Fire Hose!
- 5 Sections, 16 lessons, short videos, simple templates.
- Certification exam included.
- Each section $249, Entire course $999.
- SECTION 1: Target Markets
- SECTION 2: Value Foundation
- SECTION 3: Market Opportunities
- SECTION 4: Product Priorities
- SECTION 5: Execute
PRODUCT MANAGEMENT TRAINING COURSES & CERTIFICATION
Online | On-Demand | Onsite
-
NEW PRODUCT MANAGERS Learn on Your Own Schedule!
New and aspiring product managers, you'll be the complete package when you add market-facing product and business skills to your technical expertise! On-demand course.
-
RECENTLY FORMED TEAMS Get Everyone on the Same Page!
Recently formed product management teams, there's no need to reinvent the wheel if you want to learn the basics, lead more, react less and scale for growth. We've got you covered!
-
EXPERIENCED TEAMS When the Basics Aren't Enough!
Experienced product management teams, plant yourself firmly in the strategy driver's seat with advanced portfolio management and strategic planning skills so you can be the big fish in your most lucrative pond!
New & Aspiring
Product Managers
New & Aspiring
Product Managers
New & Aspiring
|
Product Managers
Basic Product Management Skills That Set You Up for a Successful B2B Career!
If you're a new or aspiring product manager, especially if you've come from a technical background, you'll need to quickly flip the switch on your comfort zone from HOW products work to the WHO, WHAT & WHY market-facing aspects of product management.
Enroll in this 101 Basic Skills Course On-Demand and become the complete package - a product manager with strong market and business skills for B2B and the technical savvy to keep engineers honest. You'll expand your comfort zone faster and easier than any other program on the market. Certification included.
16 bite-size lessons that give you the fundamentals, tools and the best of all the best-practices to hit the ground running in a B2B/B2B2C product company.
You don't need to learn a bunch of other best-of-breed frameworks to succeed. We've got all of them neatly packaged into one integrated framework that simplifies everything.
Start with customer outcomes, not problems. It simplifies everything!
- On-Demand: 30-Day Subscription, $999/person
- 141 minutes of video + exercises (using your own products).
Target Markets
Value Foundation
Market Opportunities
Priorities
Execute
CERTIFICATION
- Take the exam at your convenience.
- 2-hour online open-book exam.
- 35 multiple choice questions.
- 25+ correct answers for a passing grade.
Recently Formed
Product Management
Recently Formed
Product Management
Recently Formed
|
Product Management
Product Management 101 Basic Skills: Build a Solid Foundation for Growth
This hands-on workshop gives new and recently formed product management teams the basics to work smarter, not harder. Get your team on the same page with a common baseline of skills, best practices, terminology, and artifacts that give you a solid foundation to grow at scale.
Learn how to create higher value products with less effort so you can grow your market share, retain more customers, and grow wallet share. You'll gain stronger market and customer knowledge than all other disciplines, the key to leading more than reacting!
Start with customer outcomes, not problems. It simplifies everything!
- Live Virtual Classroom: Four Half-Day Sessions, $1595/person
- Onsite: 2 Days, $1795/person
- On-Demand: 30-Day Subscription, $999/person
- 141 minutes of video + exercises
Target Markets
Value Foundation
Market Opportunities
Priorities
Execute
CERTIFICATION
- Take the exam at your convenience.
- 2-hour online open-book exam.
- 35 multiple choice questions.
- 25+ correct answers for a passing grade.
Experienced
Product Management
Experienced
Product Management
Experienced
|
Product Management
Pre-requisite: 101 Basic Product Management
Portfolio Management 501: Advanced Skills to Establish Market Leadership
If you're an experienced product management team, don’t let your products become a commodity! Learn how to identify your most lucrative market segments and leverage the value of your portfolio to deliver higher value customer outcomes that separate you from the competition. Define the pond (portfolio strategy) where the collective value of your products make you one of the biggest fish in that pond!
It's like an MBA program for product and portfolio management!
Start with customer outcomes, not problems. It simplifies everything!
- Live Virtual Classroom: Four Half-Day Sessions, $2195/person
- Onsite: 2 Days, $2295/person
Market Analysis
Portfolio Analysis
Market Opportunities
Portfolio Strategy
Execute
CERTIFICATION
- Take the exam at your convenience.
- 2-hour online open-book exam.
- 35 multiple choice questions.
- 25+ correct answers for a passing grade.
The Classroom
Learn What Good Looks Like for You!
- Personalized case studies for your products and your markets.
- B2B and B2B2C examples that are relevant to your business.
- Breakout sessions and collaboration with team members.
“When leading an executive presentation for an innovation initiative, I found that Product Management University's customer outcomes approach to roadmap themes that I learned from their workshop was a perfect fit. It stitched together the "why" behind what we are doing and the customer-sourced insights I was communicating. This set the stage for taking the next steps in our process. Their workshop challenged how I think about roadmaps and resulted in delivering home an effective message of what we are doing and why we are doing it. I'd recommend you check John's stuff out!”
“Our entire product team took this course while in the midst of planning a line of brand new products and this could not have come at a better time. I’d also recommend having a copy of Managing Products to Deliver Solutions by John Mansour at your desk as a quick reference.”
“I really enjoyed how the class flowed. John would share a concept. We would then take that concept and do an exercise around the concept. We would come back together as a class and share our work. The teams would sometimes miss the mark with their work but that was ok. John would take what they had prepared and coach them to the right answer. I feel that I was able to retain more of the concepts of the course because of this practice. Thank you for the great course!”
“I really loved this course and the breakout sessions. This 3 day course was fun, collaborative and strategically simplified without a dull moment. You’re an awesome trainer and I can tell you have a passion for helping companies and individuals in being successful. This is a great addition to my Safe Lean Agile POPM certification, if not better! I would definitely recommend this course to my PM family in the Healthcare and Fintech industry.”
“I have twice participated in product management workshops delivered by John to product teams I manage. These have been very well received and have provided my team members with a great foundation of PM skills. John customizes the content to the type of products the team is working on, and makes it very relatable. These sessions also serve as a team-building exercise. I highly recommend this course.”
Your Instructor
Product and Career Success
My top priority is that you understand how to apply B2B product and portfolio management practices to your everyday job, your products and your markets. That's why we do it together in the classroom so you won't have to figure it out after the training.
One Framework
ALL DISCIPLINES. COMPLETE ALIGNMENT!
That's the whole point of our Customer Outcome Framework. To keep all customer-facing disciplines aligned to the goals and priorities of your customers so that everyone can do their part to eliminate the obstacles. For product managers, that means product marketing, sales and customer success team are delivering the customer value you defined before the products were even built.
