Value Creation
AI-Assisted Product Management
Let AI Do the Grunt Work While You Focus on Product Value Creation
If you’re a product manager, imagine this.
Imagine you possess stronger market knowledge and deeper customer insights than all stakeholders.
Imagine that knowledge puts you in a stronger position than anyone else to make value-based product decisions that are 100% defensible and easily quantified.
Imagine your day-to-day being more about orchestrating and directing than reacting.
It’s no longer a pipe dream, and we can get you there faster and easier than any of our competitors. Here's how.
Everything we do starts with customer business outcomes (different than user outcomes) because it cuts to the chase on finding and solving their biggest problems, the ones they didn't realize they had, the ones with real measurable strategic value.
And now, with our templates fine-tuned for generative AI, your proverbial 6-week market research and customer discovery project just got reduced to about 60 minutes.
If you've taken product management courses from one of our competitors, you know first-hand they all revolve around tactical user problems, many of which are extremely difficult to quantify and even more difficult to quantify strategic value further up in the customer organization.
As a product manager, what would you rather do?
Wade through a bottomless pit of tactical customer problems, do a ton of legwork to figure out which ones are most valuable to solve, and then try to convince everyone you've done your homework only to be microscopically scrutinized by every stakeholder at every turn?
It's like setting your GPS preferences to "most detours" instead, "fastest route."
Here's a better option.
What if you used generative AI to create the strongest value foundation you've ever had and let it help you identify and eliminate the biggest obstacles to the customer's most critical business outcomes that are widely known across the market, all the way down to the job level? You'd know for sure you're delivering guaranteed customer value, without question and it's easily quantified?
That's exactly what you'll learn at Product Management University.
We'll teach you how to use generative AI in a way that'll firmly entrench you in the driver's seat with a comprehensive understanding of WHAT your target customers are trying to accomplish both strategically and operationally (quantifiable business outcomes), WHY those things are critical to their success and WHY they can't get there (obstacles/problems).
Now, it's game on!
Product Ideas - When someone has an idea for a new product or feature, it'll take you about 60 seconds to determine the impact on the customer's business outcomes. No more "vetting every product idea" to see if it solves a worthwhile problem!
Roadmaps - When someone (or everyone) is trying to influence your roadmap and they don't understand the market and customers to the extent you do, no deal! Your roadmaps are now a brick house built on a foundation of customer business value, not a house of cards built on a foundation of opinions centered around user problems and features.
Engineering - When engineers push back and demand to know the value of a feature because they don't want to build it, you'll have an immediate and impactful response that can be quantified. Onward!
Executive Stakeholders - When executives want to know how much your product investments contribute to the corporate goals, it's simple math.
The Bottom Line
The B2B customer value skills you learn in Product Management University Courses with a generous assist from generative AI are skills you won't get from any other product management trainer. They'll make it easier for you to strategize, plan, design and build more usable products with strategic customer value, and they're skills that'll propel your career in any direction you want to take it.
Find out for yourself and click below to take our Product Management 101 Basic Skills course for free!
Product Management Courses & Certification
AI-Assisted Personalized Learning. You'll Learn Exactly What Good Looks Like for You!
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Free Courses Learn Specialized Skills On-the-Go!
Learn basic skills or product strategy in small chunks with short, targeted lessons, high engagement, and specialized skills you can apply immediately. Personalized to your products and markets so you know exactly what good looks like for you.
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BASIC PRODUCT MANAGEMENT Higher-Value Products Consistently!
Learn the basics so you can deliver higher-value products more efficiently, energize stakeholders, lead more, react less and scale for growth. Personalized so you know exactly what good product management looks like for you!
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Product & Market Strategy Find Your Sweet Spots for Growth
Learn a proven product strategy framework that'll establish consistency in how product strategies are defined, created and executed. Personalized so you know exactly what good product strategy looks like for you!
Micro Learning
Basics + Strategy
Micro Learning
Basics + Strategy
Micro Learning | Basics + Strategy
Free Courses
Instructor Led
101 Basics
Foundational Skills
101 Basics
Foundational Skills
101 Basics
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Foundational Skills
Product Management 101 Basic Skills: Build a Solid Foundation for Growth
This hands-on workshop gives new and recently formed product management teams the simple basics to work smarter, not harder. Get your team on the same page with a common baseline of value skills, best practices, terminology, and artifacts that give you a solid foundation to grow at scale.
Learn how to create higher-value products with less effort so you can grow your market share, retain more customers, and grow wallet share. You'll gain stronger market and customer knowledge than all other disciplines, the key to energizing stakeholders and leading more than reacting!
- Live Virtual Classroom: Four Half-Day Sessions, $1,795/person
- Onsite: 2 Days, $1,995/person
- Take the Free eLearning Version of This Course
- 141 total minutes of video instruction + time for hands-on exercises. Templates included.
- Enroll for Free
Target Markets
Value Foundation
Market Opportunities
Priorities
Execute
CERTIFICATION
- Included with live instructor-led courses.
- Take the exam at your convenience.
- 2-hour online open-book exam.
- 35 multiple choice questions.
- 25+ correct answers for a passing grade.
501 Advanced
Product Strategy
501 Advanced
Product Strategy
501 Advanced
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Product Strategy
Portfolio Management 501: Advanced Product Strategy Skills to Accelerate Growth
If your product management team is feeling the heat to drive new growth, this product portfolio management course will make it easy for you to identify your most lucrative market segments and leverage the value of your portfolio to deliver higher value customer outcomes (solutions) that accelerate growth.
It's like a crash MBA course for B2B product strategy, except it's practical!
- Live Virtual Classroom: Four Half-Day Sessions, $2295/person
- Onsite: 2 Days, $2295/person
Market Analysis
Portfolio Analysis
Market Opportunities
Portfolio Strategy
Execute
CERTIFICATION
- Take the exam at your convenience.
- 2-hour online open-book exam.
- 35 multiple choice questions.
- 25+ correct answers for a passing grade.
Personalized
Product Management Training
Higher-Value Products | Greater Stakeholder Trust | Stronger Influence
You'll Know Exactly What Good Looks Like For You!
Unlike our competitors, every Product Management University training course is a hands-on learning forum that’s personalized to your team, your products, your markets and your business model. You’ll know exactly what good product management looks like for you because we’ll figure it out together in the classroom.
If delivering higher-value products, earning greater stakeholder trust and exerting stronger influence are on your A-list, click one of the options below to get started today.
The Classroom
Personalization & Hands-On Learning
- Personalized case studies for your products and your markets.
- B2B and B2B2C examples that are relevant to your business.
- Breakout sessions and collaboration with team members.
“When leading an executive presentation for an innovation initiative, I found that Product Management University's customer outcomes approach to roadmap themes that I learned from their workshop was a perfect fit. It stitched together the "why" behind what we are doing and the customer-sourced insights I was communicating. This set the stage for taking the next steps in our process. Their workshop challenged how I think about roadmaps and resulted in delivering home an effective message of what we are doing and why we are doing it. I'd recommend you check John's stuff out!”
“I really liked the focus on simplicity and practicality, and understanding where others may have pitfalls. The framework is excellent, and I think really helps understand how to take strategy and make it actionable, tied to value. Very well done!!”
“Our entire product team took this course while in the midst of planning a line of brand new products and this could not have come at a better time. I’d also recommend having a copy of Managing Products to Deliver Solutions by John Mansour at your desk as a quick reference.”
“I really enjoyed how the class flowed. John would share a concept. We would then take that concept and do an exercise around the concept. We would come back together as a class and share our work. The teams would sometimes miss the mark with their work but that was ok. John would take what they had prepared and coach them to the right answer. I feel that I was able to retain more of the concepts of the course because of this practice. Thank you for the great course!”
“I really loved this course and the breakout sessions. This 3 day course was fun, collaborative and strategically simplified without a dull moment. You’re an awesome trainer and I can tell you have a passion for helping companies and individuals in being successful. This is a great addition to my Safe Lean Agile POPM certification, if not better! I would definitely recommend this course to my PM family in the Healthcare and Fintech industry.”
“I have twice participated in product management workshops delivered by John to product teams I manage. These have been very well received and have provided my team members with a great foundation of PM skills. John customizes the content to the type of products the team is working on, and makes it very relatable. These sessions also serve as a team-building exercise. I highly recommend this course.”
One Framework
THE BEST OF THE BEST PRACTICES
A Common Language and Consistency Across Product Management.
How many product management frameworks can you realistically adopt while handling all the responsibilities of your job and still keep your sanity?
If you're feeling completely overwhelmed by all the product management frameworks, agile frameworks, continuous discovery frameworks, jobs to be done frameworks, design thinking, positioning frameworks, launch frameworks and on and on, you're not alone.
Our B2B Product Management Framework combines the best of the best practices across product management, product marketing, pre-sales demos and customer success and wraps them neatly into one simple framework with a common language and best practices for building, marketing, selling and delivering products with strategic customer value.
We've done all the hard work to make it simple for you!
Your Instructor
Product and Career Success
My top priority is that you understand how to apply B2B product and portfolio management practices to your everyday job, your products and your markets. That's why we do it together in the classroom so you won't have to figure it out after the training.
