Product Management 3: Market Opportunities

In this section, you’ll learn how to perform outcome-based competitive analysis and implement an outcome-based enhancement process. Then you’ll learn how to use the outputs of both, plus the top-down business requirements from the previous section to build a candidate list of top market opportunities.

Evaluate & Quantify Your Market Opportunities

LESSON 10: Performing Outcome-Based Competitive Analysis 5:55

LESSON 11: Introduction to Outcome-Based Product Enhancements 3:52

LESSON 12: Implement Outcome-Based Product Enhancements & Prioritization 8:22

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