Make Customers Better at What They Do. It Makes You Better at Everything You Do!

Our Vision

GROW YOUR COMPANY. GROW YOUR CAREER. KEEP IT SIMPLE!

Help your organization grow faster and become a leader in your markets with unique skills and best-practices that make it simple to build, market, sell and deliver solutions with greater strategic value for your customers.

Personally, to help you have a more rewarding career with unique skills and best-practices that are valuable in any profession you choose.

To put customer value at the forefront of everything you do. It's the key to simplicity!

Our Mission

Build, Market, Sell & Deliver Strategic Customer Outcomes

Our mission is to deliver personalized hands-on training for product management, product marketing, sales and customer success teams that's simpler to learn and adopt than any other curriculum on the markets so you can deliver greater strategic value than any of your competitors.

John Mansour

MEET OUR PRESIDENT

Market Leadership Begins in Product Management!

Imagine your growth trajectory if product, marketing, sales and customer success teams were completely aligned to a common set of customer goals and outcomes with quantifiable strategic value.

Product Management builds solutions that remove obstacles to those outcomes. Product Marketing and Sales promote and sell customer success stories. Customer Success teams onboard customers to deliver the outcomes then nurture them to even greater success.

That's why I founded Product Management University, to unlock your full growth potential by making quantifiable customer outcomes the starting point for everything!

It all starts with product management. As product management goes, so goes the rest of the organization!

About Us

Need-To-Know Company Facts

B2B/B2B2C Specialization. Because you have to apply common principles very differently in B2B. We've done it for you!
Hands-On Personalized Training. The easiest way to learn something is to roll your sleeves up and do it. In our classrooms, virtual, in-person and on-demand, you'll experience hands-on learning that's personalized to your own products and markets. You won't have to figure it out after the training!
Customer Outcomes Simplify Everything. It's our never-ending mission to make it easier for you to succeed in product management, product marketing, sales and customer success!
One Framework that aligns products, marketing, sales and customer success teams to a common set of customer outcomes with quantifiable strategic value. Everyone does their part to eliminate the obstacles!
Evolving With the Market. That's why you've continuously trusted us to train your teams. We practice what we preach.

Founded in 2001.

THOUGHT-LEADING PUBLICATIONS & ARTICLES for B2B

Product Management

Product Manager Demos – 3 Reasons They Have To Be Great
The biggest reason product manager demos need to be great has a lot more to do with internal stakeholders than any other audience. Sure, there are customer and prospect scenarios where great demo skills are highly beneficial for product managers, but most product manager demos are to internal audiences. I’ve seen more than my fair […]

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Product Marketing

Do This to Make Your Products Easier to Buy
If you want to make your products easier to buy, they have to be easier to sell. The most common mistake product marketers make with product positioning is they do it without regard for their salesforce’s ability to deliver it. Making products easier for the salesforce to sell is the single biggest thing product marketers […]

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Product Demos

Use This Jobs Dashboard For More Successful Sales Demos
Successful sales demos ultimately come down to showing users how you’re going to make them quantifiably better at their job and doing it in ways that have measurable strategic value to their organization at the executive (buyer) level. But it’s a lot easier said than done. Keeping your would-be users in their comfort zone should […]

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Customer Success

If It Doesn’t Have Customer Value First, FAHGETTABOUDIT!
No matter what role you play—product management, product marketing, sales, customer onboarding, or account management—if your starting point isn’t quantifiable customer value, fuhgeddaboudit! Nothing else matters. Period. End of story. I know firsthand how easy it is to get caught up in your own goals—corporate goals, sales targets, marketing KPIs, retention quotas. Before you know […]

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