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Our Mission

When your products are successful, everyone wins. Your customers become quantifiably better at whatever they do. Your company grows its revenue, market share, wallet share and customer retention. And because you're a key player in everyone's success, you reap the benefits of a more rewarding career that will go as far as you care to take it.

John Mansour

Imagine your growth trajectory if product, marketing, sales and customer success teams were completely aligned to a common set of customer outcomes with quantifiable strategic value.

Product Management
 builds solutions that remove obstacles to those outcomes. Product Marketing and Sales promote and sell customer success stories. Customer Success teams onboard customers to ensure products are delivering those quantifiable outcomes, creating even more customer successes.

That's why I founded Product Management University, to unlock your full growth potential by making quantifiable customer outcomes the starting point for everything!

It all starts with product management. As product management goes, so goes the rest of the organization!

product management instructor

About Us

  1. B2B/B2B2C Specialization. Because you have to apply common principles very differently in B2B. We've done it for you!
  2. Hands-On Personalized Training. The easiest way to learn something is to roll your sleeves up and do it. In our classrooms, virtual, in-person and on-demand, you'll experience hands-on learning that's personalized to your own products and markets. You won't have to figure it out after the training!
  3. Customer Outcomes Simplify Everything. It's our never-ending mission to make it easier for you to succeed in product management, product marketing, sales enablement and customer success!
  4. One Framework that aligns products, marketing, sales and customer success teams to a common set of customer outcomes with quantifiable strategic value. You'll never have to ground your team to switch to another framework as you grow and mature!
  5. Evolving With the Market. That's why you've continuously trusted us to train your teams. We practice what we preach. 
  • Founded in 2001 as ZIGZAG Marketing when both product management and product marketing were largely marketing functions.

  • Rebranded in 2011 as Proficientz with a focus on portfolio management as market consolidation took off and your portfolios grew exponentially.

  • In 2022, we're Product Management University, focused on doing what we do better than anyone else. Teaching you how to manage, market, sell and deliver B2B solutions with quantifiable strategic value so you can experience greater product success, greater company success and a more rewarding career.
About Product Management University

Campus Connect

product & career success