Personalization
Learn What Good Looks Like For You!
Best Practices for Building, Marketing, Selling & Delivering Customer Value
Imagine how much easier it would be for your organization to hit its numbers on new accounts, user adoption and customer retention if product management, product marketing, sales and customer success were operating with a common set of value skills.
That's the unique benefit of Product Management University value skills training courses. We're the only trainer that offers a common framework for how to uncover customer value and measure it across products, marketing, sales and customer success teams.
It’s the easiest way to attract more new customers and keep the ones you have!
Speaking of unique, our value skills training courses are hands-on learning forums that are personalized to your team, your products, your markets and your business model. They're facilitated by an experienced coach that'll guide you to the best approach for your environment.
At the end of our training courses, you’ll know exactly what good looks like for you because we’ll figure it out together in the classroom.
We raise the relevance bar even higher with a Framework, best practices and training curriculum that are fine-tuned for B2B and B2B2C high technology products. Then we up the ante on simplicity by making quantifiable customer outcomes (with strategic value) the starting point for value definition. It helps you cut to the chase and uncover their biggest problems with a lot less effort!
Learn how to build, market, sell and deliver solutions with greater strategic value that can be quantified. Check out our value skills training programs.
Value Skills Training Courses for High Technology Companies
Learn How To Keep New Buyers Coming and Current Customers Paying!
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Product ManagementProduct Management
PRODUCT MANAGEMENT COURSES
Basic Product Management | Advanced Product Strategy Get your team to a common baseline of value skills and decision-making with our Product Management 101 Course. Grow faster in a crowded market with our Portfolio Management 501 Course and elevate your team from transactional to strategic. Basic and advanced product management certification.
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Product MarketingProduct Marketing
PRODUCT MARKETING COURSES
Basic Product Marketing | Advanced Portfolio Marketing Learn how to drive more revenue from existing products with our Product Marketing 101 Course and meet buyers and salespeople in their comfort zone. Elevate your team to a market strategy engine that’s leading more than reacting with our Portfolio Marketing 501 Course. Basic and advanced product marketing certification.
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Product DemosProduct Demos
PRE-SALES DEMO COURSES
They Buy Because You Understand Them! Learn how a combination of strategic value themes and short stories convince buyers you understand them as well as they understand themselves. That’s what sets you apart. Our Basic Demo Skills Course will do just that and create a greater sense of urgency to buy. Get certified.
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Customer SuccessCustomer Success
CUSTOMER SUCCESS COURSES
Lead Strategically Instead of Reacting Tactically! Imagine skilled facilitators, leading strategic planning meetings with customers, creating account roadmaps and executing to-do lists that impact the customer’s strategic goals. That’s what your team will learn in our Customer Success Value Skills Course. Get certified.
“I love the messaging framework because it forces us to think like a customer before we think about our products. John did a great job of personalizing his training to our markets and we walked out with a complete value dialogue for our newest product. It’ll be really easy to apply this framework to other products going forward. John is a great instructor and I highly recommend his training.”
“You exceeded everyone’s expectations, and the team couldn’t stop talking about what they learned in the training.”
“I was fortunate enough in a previous Product Management role to have a boss who wanted us to have all the best training and had budget to make that happen. That means I've done training on all the big ones and some of the lesser known models or frameworks. My feeling, after having been through many of them, is that Product Management University is the best.”
“Thank-you very much John! You are a great trainer and very knowledgeable about Pre-Sales. I needed work on trying to get myself out of ‘verbose’ talking and showing too much product. 10 months later, I'm still using your techniques and they are leading to great success.”
“I took John's self-paced Product Management training (and also purchased his book on Amazon) and loved it! The training is insightful, easy to understand, and a must-have foundation for any Product Manager. I highly recommend this training to any product manager or portfolio owner. Thanks for sharing your knowledge John!!”
One Framework
THE BEST OF THE BEST PRACTICES
A Simple Cross-Functional Framework With a Common Language
Imagine that the best practices and techniques you use to uncover and meet customer needs follows a common value framework across product management, product marketing, sales and customer success.
The end result would be complete alignment across all customer-facing functions where each team is doing its part to build, market, sell and deliver solutions that support a common set of strategic and tactical customer business priorities.
It’s not a pipe dream!
Our B2B Product Management Framework combines the best of the best practices in product management, product marketing, sales discovery, pre-sales demos and customer success and wraps them neatly into one simple framework with common terminology and best practices for building, marketing, selling and delivering products with strategic customer value.
We've done all the hard work to make it simple for you!
Best Practice Publications for B2B
Product Management | Product Marketing | Product Demos | Customer Success
Campus Connect
Immerse Yourself in B2B Value Skills!
