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How-To Training

Imagine how much easier it would be for your organization to hit its numbers on new accounts, user adoption and customer retention if product management, product marketing, sales and customer success were operating from a common view of your markets and customers. 

That's the unique benefit of Product Management University training courses. We're the only trainer that offers a common framework for how to uncover customer value and measure it across products, marketing, sales and customer success teams. One view of the customer. One set of synchronized priorities. Streamlined execution. Who doesn't want that?

It’s the easiest way to attract more new customers and keep the ones you have!

Speaking of unique, our training courses for software and SaaS companies are hands-on learning forums that are personalized to your team, your products, your markets and your business model. They're facilitated by an experienced coach that knows what works, what doesn't and why.

At the end of our training courses, you’ll know exactly what good looks like for you because we’ll figure it out together in the classroom.

We raise the relevance bar even higher with a Framework, best practices and training curriculum that are fine-tuned for B2B and B2B2C software and SaaS organizations. Then we up the ante on simplicity by making quantifiable customer outcomes (with strategic value) the starting point for value definition. It helps you cut to the chase!

Learn how to build, market, sell and deliver solutions with greater strategic value. Check out our training programs for software & SaaS. Product Management Training Courses, Product Marketing Training Courses, Pre-Sales Demo Training Courses and Customer Success Training Courses

simple product management training
  • Product Management
    Product Management
  • Product Marketing
    Product Marketing
  • Product Demos
    Product Demos
  • Customer Success
    Customer Success
“I love the messaging framework because it forces us to think like a customer before we think about our products. John did a great job of personalizing his training to our markets and we walked out with a complete value dialogue for our newest product. It’ll be really easy to apply this framework to other products going forward. John is a great instructor and I highly recommend his training.”
Chief Marketing Officer
Product Management University Helped Me Learn! 5
“You exceeded everyone’s expectations, and the team couldn’t stop talking about what they learned in the training.”
SVP, Market & Product Strategy
Product Management University Helped Me Learn! 5
“I took John's self-paced Product Management training (and also purchased his book on Amazon) and loved it! The training is insightful, easy to understand, and a must-have foundation for any Product Manager. I highly recommend this training to any product manager or portfolio owner. Thanks for sharing your knowledge John!!”
Chief Product Officer
Product Management University Helped Me Learn! 5
“I was fortunate enough in a previous Product Management role to have a boss who wanted us to have all the best training and had budget to make that happen. That means I've done training on all the big ones and some of the lesser known models or frameworks. My feeling, after having been through many of them, is that Product Management University is the best.”
Head of Product
Product Management University Helped Me Learn! 5
“Thank-you very much John! You are a great trainer and very knowledgeable about Pre-Sales. I needed work on trying to get myself out of ‘verbose’ talking and showing too much product. 10 months later, I'm still using your techniques and they are leading to great success.”
Solutions Consultant
Product Management University Helped Me Learn! 5

One Framework

Imagine that the best practices and techniques you use to uncover and meet customer needs follows a common value framework across product management, product marketing, sales and customer success. 

The end result would be complete alignment across all customer-facing functions where each team is doing its part to build, market, sell and deliver solutions that support a common set of strategic and tactical customer business priorities.

It’s not a pipe dream!

Our B2B Product Management Framework combines the best of the best practices in product management, product marketing, sales discovery, pre-sales demos and customer success and wraps them neatly into one simple framework with common terminology and best practices for building, marketing, selling and delivering products with strategic customer value.

We've done all the hard work to make it simple for you!

Product Management Framework