Customers don't buy because they understand you. They buy because you understand them!
In this hands-on workshop, you'll learn how to use the psychology of positioning to create a conversational value story that convinces your target customers you understand them as well as they understand themselves. That's how they come to the conclusion your products are better.
October 18, 2022
1:00 - 5:00 P.M. Eastern Time
$495 per person.
- Hands-on training that's personalized to your products and your markets.
- A customer outcome approach for consistently delivering strategic value.
- Unique practices for B2B/B2B2C solutions that open more career doors.
Imagine how high your ceiling can be when products, marketing, sales and customer success teams are aligned to a common set of customer outcomes with quantifiable strategic value.
There's only one framework that's got you covered across all disciplines with basic, intermediate and advanced skills. You'll never have to ground your team again to switch to another framework!