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Public Course!

Customers don't buy because they understand you. They buy because you understand them!

In this hands-on workshop, you'll learn how to use the psychology of positioning to create a conversational value story that convinces your target customers you understand them as well as they understand themselves. That's how they come to the conclusion your products are better.


 
October 18, 2022  
1:00 - 5:00 P.M. Eastern Time
ZoomMeeting 
$495 per person.

product-positioning-course

Our Difference

  • Hands-on training that's personalized to your products and your markets.
  • A customer outcome approach for consistently delivering strategic value.
  • Unique practices for B2B/B2B2C solutions that open more career doors.
“I love the messaging framework because it forces us to think like a customer before we think about our products. John did a great job of personalizing his training to our markets and we walked out with a complete value dialogue for our newest product. It’ll be really easy to apply this framework to other products going forward. John is a great instructor and I highly recommend his training.”
Chief Marketing Officer
Product Management University Helped Me Learn! 5
“I took John's self-paced Product Management training (and also purchased his book on Amazon) and loved it! The training is insightful, easy to understand, and a must-have foundation for any Product Manager. I highly recommend this training to any product manager or portfolio owner. Thanks for sharing your knowledge John!!”
Chief Product Officer
Product Management University Helped Me Learn! 5
“I was fortunate enough in a previous Product Management role to have a boss who wanted us to have all the best training and had budget to make that happen. That means I've done training on all the big ones and some of the lesser known models or frameworks. My feeling, after having been through many of them, is that Product Management University is the best.”
Head of Product
Product Management University Helped Me Learn! 5
“Thank-you very much John! You are a great trainer and very knowledgeable about Pre-Sales. I needed work on trying to get myself out of ‘verbose’ talking and showing too much product. 10 months later, I'm still using your techniques and they are leading to great success.”
Solutions Consultant
Product Management University Helped Me Learn! 5

One Framework

Imagine how high your ceiling can be when products, marketing, sales and customer success teams are aligned to a common set of customer outcomes with quantifiable strategic value.

There's only one framework that's got you covered across all disciplines with basic, intermediate and advanced skills. You'll never have to ground your team again to switch to another framework!

Product demo framework