Keep It Simple
Learn What Strategic Product Management Looks Like For You!
If you had $1 for every time someone said "we need to be more strategic," you'd be a retired millionaire living on your own island! Here's the honest truth.
As long as you're managing and marketing products individually and working in silos, your organization will never reach its full potential for delivering strategic value to the market! And you'll be working a lot harder than you need to.
Our specialty is product portfolio management training that teaches you how to harness the full strategic value of your portfolio with courses centered on strategic customer outcomes that can't be realized from any single product.
These days, it's easy to lose sight of simple customer value principles because there are endless deep-dive frameworks, all using different terminology, over-the-top best practices and complex, fragmented technologies thrown together like a bowl of spaghetti!
Our training courses combine the best of all best practices into one simple integrated Product Management Framework with consistent terminology across all customer facing functions to strengthen your organizational alignment.
We've done the hard work so you can learn strategic Product Management, Product Marketing, Pre-Sales Demos and Customer Success Management the simple way and grow your strategic value to the market.
Personalized live training and self-paced on-demand courses.
Training Courses & Certification Online, On-Demand & Onsite
Learn Product Management, Product Marketing, Pre-Sales Demos and Customer Success the Simple Way!
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Product ManagementProduct Management
The School of PRODUCT MANAGEMENT
Lead more, react less! Basic Product Management Courses that get recently formed teams on the same page, Strategic Portfolio Management Courses for teams under greater pressure to drive new growth, and online self-paced Basic Skills Courses for aspiring product managers or those that just need a refresher.
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Product MarketingProduct Marketing
The School of PRODUCT MARKETING
Easier to sell, easier to buy! Basic Product Marketing Courses that get recently formed teams on the same page, Strategic Portfolio Marketing Courses for teams that market and sell vertically, and online self-paced Basic Skills Courses for aspiring product marketers or those that just need a refresher.
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Product DemosProduct Demos
The School of PRODUCT DEMOS
The presenter is your differentiation! Pre-sales Product Demo Courses for B2B that make your SCs/SEs the key point of differentiation. Make complex products look simple by telling the customer's version of your value story. Onsite and live-virtual courses for teams, self-paced online Demo Courses for aspiring SEs or those that need a refresher.
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Customer SuccessCustomer Success
The School of CUSTOMER SUCCESS
Lead strategically instead of reacting tactically! Customer Success training courses that give you B2B value skills for leading customers to business outcomes with greater strategic value, uncovering additional up-sell revenue opportunities and reducing customer churn. You're no longer the chief laundry list manager! Live/virtual and onsite personalized training.
“I love the messaging framework because it forces us to think like a customer before we think about our products. John did a great job of personalizing his training to our markets and we walked out with a complete value dialogue for our newest product. It’ll be really easy to apply this framework to other products going forward. John is a great instructor and I highly recommend his training.”
“I took John's self-paced Product Management training (and also purchased his book on Amazon) and loved it! The training is insightful, easy to understand, and a must-have foundation for any Product Manager. I highly recommend this training to any product manager or portfolio owner. Thanks for sharing your knowledge John!!”
“I was fortunate enough in a previous Product Management role to have a boss who wanted us to have all the best training and had budget to make that happen. That means I've done training on all the big ones and some of the lesser known models or frameworks. My feeling, after having been through many of them, is that Product Management University is the best.”
“Thank-you very much John! You are a great trainer and very knowledgeable about Pre-Sales. I needed work on trying to get myself out of ‘verbose’ talking and showing too much product. 10 months later, I'm still using your techniques and they are leading to great success.”
One Framework
THE BEST OF THE BEST PRACTICES
No Silos. No Redundancies. No Inconsistencies.
It's bad enough that most product management teams operate in silos. Throw in product marketing, sales and customer success just to add insult to injury.
It's no wonder priorities shift with the wind and you struggle to get anything done in simple fashion.
Our B2B Product Management Framework combines the best of the best practices in product management, product marketing, pre-sales demos and customer success and wraps them neatly into one simple framework for building, marketing, selling and delivering products with strategic customer value.
We've done all the hard work to make it simple for you!
Best Practice Publications for B2B
Product Management | Product Marketing | Product Demos | Customer Success
Campus Connect
Immerse Yourself in B2B Value Skills!
