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You go to a product management training course that’s 100% focused on you, your role, your products, your markets, your customers and your business model, and you walk away with a simple paint-by-numbers framework for managing, marketing and selling your products, onboarding customers and nurturing those accounts.

You’ll know exactly what good looks like for you because we’ll do it together in the classroom.

When you take our product management training and certification courses, you'll experience hands-on personalized training and coaching that’s designed to make you and your team more successful faster than all the generic lecture-style training programs offered by our competitors.

We raise the personalization bar even higher because our Framework, best practices and training curriculum are fine-tuned for B2B and B2B2C software and SaaS organizations, where the biggest difference is the definition of the customer and your approach to uncovering and delivering measurable strategic value. 

That’s why customer outcomes are the centerpiece of everything we do. If you understand what your target customers are ultimately trying to accomplish from the top down, all you have to do is eliminate the obstacles. It simplifies everything and guarantees you're building, marketing, selling and delivering measurable value to users, department heads, and executive buyers alike.

That's what keeps new buyers coming and existing customers paying!

Learn strategic Product & Portfolio Management, Product & Portfolio Marketing, Pre-Sales Demos and Customer Success Management with hands-on training that's personalized to your products, your markets and your customers.

Check out our schools and choose the courses most conducive to your success.

simple product management training
  • Product Management
    Product Management
  • Product Marketing
    Product Marketing
  • Product Demos
    Product Demos
  • Customer Success
    Customer Success
“I love the messaging framework because it forces us to think like a customer before we think about our products. John did a great job of personalizing his training to our markets and we walked out with a complete value dialogue for our newest product. It’ll be really easy to apply this framework to other products going forward. John is a great instructor and I highly recommend his training.”
Chief Marketing Officer
Product Management University Helped Me Learn! 5
“I took John's self-paced Product Management training (and also purchased his book on Amazon) and loved it! The training is insightful, easy to understand, and a must-have foundation for any Product Manager. I highly recommend this training to any product manager or portfolio owner. Thanks for sharing your knowledge John!!”
Chief Product Officer
Product Management University Helped Me Learn! 5
“I was fortunate enough in a previous Product Management role to have a boss who wanted us to have all the best training and had budget to make that happen. That means I've done training on all the big ones and some of the lesser known models or frameworks. My feeling, after having been through many of them, is that Product Management University is the best.”
Head of Product
Product Management University Helped Me Learn! 5
“Thank-you very much John! You are a great trainer and very knowledgeable about Pre-Sales. I needed work on trying to get myself out of ‘verbose’ talking and showing too much product. 10 months later, I'm still using your techniques and they are leading to great success.”
Solutions Consultant
Product Management University Helped Me Learn! 5

One Framework

Imagine that the best practices and techniques you use to uncover and meet customer needs follows a common value framework across product management, product marketing, sales and customer success. 

The end result would be complete alignment across all customer-facing functions where each team is doing its part to build, market, sell and deliver solutions that support a common set of strategic and tactical customer business priorities.

It’s not a pipe dream!

Our B2B Product Management Framework combines the best of the best practices in product management, product marketing, sales discovery, pre-sales demos and customer success and wraps them neatly into one simple framework with common terminology and best practices for building, marketing, selling and delivering products with strategic customer value.

We've done all the hard work to make it simple for you!

Product Management Framework
  • Product Management
  • Product Marketing
  • Product Demos
  • Customer Success