Top-Down Customer Discovery
Uncovering THE BIG WHY!
If you're going to build, market, sell and deliver solutions with strategic customer value, it's imperative you understand what's driving your target customers from the C-suite all the way down to the people doing the work the trenches. Otherwise, your risk of missing the mark on all fronts goes way up.
The fix is simple!
Simplicity & Personalization!
- Customer outcomes are the starting point for everything.
- Finding their biggest problems has never been easier!
- Hands-on training personalized to your products and markets.
- You'll know exactly what good looks like for you because we do it together.
- Unique best practices for B2B/B2B2C.
- Skills that open more career doors for you than any other program.
Training Courses & Certification Online, On-Demand & Onsite
Start With Customer Outcomes, Not Problems. You'll Never Miss!
Product ManagementProduct Management
The School of PRODUCT MANAGEMENT
Lead more, react less! Learn how to manage products and/or learn how to manage a product portfolio. Become a product leader. Online & onsite courses with certification.
Product MarketingProduct Marketing
The School of PRODUCT MARKETING
Learn how to market products & make them easier to sell. Learn how to market a product portfolio for B2B & B2B2C. Learn sales enablement best practices. Get certified. Online & onsite courses.
Product DemosProduct Demos
The School of PRODUCT DEMOS
The presenter is your differentiation! Learn how to do pre-sales software demos and get certified. Make complex products look simple by telling the customer's story. Online & onsite training.
Customer SuccessCustomer Success
The School of CUSTOMER SUCCESS
More offense than defense! Learn how to do strategic customer success management with value skills for leading more than reacting. Live/virtual and onsite personalized training.
All Disciplines Aligned. No Silos!
Customer Outcomes Drive Everything!
Imagine how high your ceiling can be when products, marketing, sales and customer success teams are aligned to a common set of customer outcomes with quantifiable strategic value.
There's only one framework that's got you covered across all disciplines with basic, intermediate and advanced skills. You'll never have to ground your team again to switch to another framework!
Best Practice Publications for B2B
Product Management | Product Marketing | Product Demos | Customer Success
How to Create a Product Vision That Energizes Stakeholders
Most product managers know how to create a product vision, but that’s not the hard part. The more difficult part […]
Creating a Value Based Resume – Stop TELLING and Start SELLING
Creating a value based resume means it’s time to treat yourself as a product that has strategic (employer) value. The […]
Qualifying Your Account Executives Before a Demo
If you’re a solution consultant (SC), sales engineer (SE), or any other role that does sales demos, there’s nothing more […]
Free eBook: Top-Down Customer Discovery – Uncovering THE BIG WHY
I published this eBook to highlight the number one goal of customer discovery! It’s to make sure the products and […]