Differentiation
Easier to Sell. Easier to Buy!
Let AI Do the Grunt Work While You Focus on Revenue Generation Initiatives
If you’re a product marketing manager, imagine this.
Imagine you only need one value narrative for your products, not one for sales and another for marketing.
Imagine target customers landing on your website and feeling like they’re having a conversation with someone that completely understands them, regardless of their role or title.
Imagine all your salespeople telling the same story because it’s easier than anything they came up with on their own.
Imagine spending 80% of your time orchestrating and directing revenue-generating initiatives instead of spending 80% of your time doing the grunt work required to adequately support your sales team with yet another artifact.
When you become an expert AI-assisted product marketing manager, these things are no longer a pipe dream, and we’ll get you there faster and easier than any of our competitors. Here's how.
Our product marketing templates and sales tools have been fine-tuned for generative AI so that your value narratives reflect stronger market knowledge and deeper customer insights than all your competitors.
Remember, customers don’t buy because they understand you. They buy because you understand them.
Our product marketing courses teach you how to acquire that higher level of buyer knowledge and now we’ve added generative AI to the mix to make it faster and easier.
Our basic and advanced product marketing courses will improve your success, even in less than ideal circumstances. You’ll learn the art of positioning that convinces buyers you understand their business as well as they do. It’s the key to differentiation, not to mention what it’ll do for the credibility of your salesforce and engage buyers at the right level. Take our Product Marketing 101 Basic Skills Course for Free
You’ll walk away with a simple framework that’s centered on quantifiable customer outcomes so that your product marketing and messaging always meets buyers in their comfort zone versus expecting them to step into yours. And you'll learn how to use generative AI to become the best version of yourself in the process.
Personalized Product Marketing Courses
Unlike our competitors, every Product Management University training course is a hands-on learning forum that’s personalized to your team, your products, your markets and your business model. You’ll know exactly what good product marketing looks like for you because we’ll figure it out together in the classroom.
If making your products easier to market, easier to sell and easier to buy is a top priority, click one of the options below to get started today.
FREE PRODUCT MARKETING COURSES & CERTIFICATION
Hands-on Learning That's AI-Assisted. Learn What Good Looks Like For You!
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FREE PRODUCT MARKETING 101 COURSE Foundational Skills for Marketing & Selling Value
If your product marketing team is relatively new or you're a new product marketing manager, there's no need to reinvent the wheel. Learn how to establish a strong foundation of basic skills, how to lead sales (more than react), and how to create content and tools to scale for growth. We've got you covered!
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PORTFOLIO MARKETING 501 COURSE Become the Ultimate Market Strategist!
Plant yourself firmly in the strategy driver's seat with market strategy and portfolio marketing skills so you can find your sweet spots, differentiate in a crowded market, avoid commoditization and accelerate growth. Lead your organization's strategic planning efforts using a simple and logical framework!
101 Basics
Foundational Skills
101 Basics
Foundational Skills
101 Basics
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Foundational Skills
Product Marketing 101 Course - Build a Solid Foundation for Growth
This hands-on, how-to workshop will give your product marketing team basic foundational skills to work smarter, not harder. Get your team on the same page with a common baseline of foundational skills, best practices, terminology, and artifacts. You’ll learn how to market the strategic value of your products with less effort and make salespeople more proficient with fewer artifacts. Grow your market share, wallet share and customer retention, and advance your career in the process!
You don't need to learn a bunch of other complicated product marketing frameworks to succeed. We've got them all neatly packaged into one integrated framework that simplifies everything.
Start with customer outcomes, not problems. It simplifies everything!
- Live Virtual Classroom: Four Half-Day Sessions, $1,795/person
- Onsite: 2 Days, $1,995/person
- Self-Study Course:
- 129 minutes of video instruction + time for hands-on exercises
- Enroll in Our Free Basic Skills Course
Target Markets
Value Foundation
Market Opportunities
Priorities
Execute
Certification
- Take the exam at your convenience.
- 2-hour online open-book exam.
- 35 multiple choice questions.
- 25+ correct answers for a passing grade.
501 Portfolio
Differentiate & Grow
501 Portfolio
Differentiate & Grow
501 Portfolio
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Differentiate & Grow
Advanced Portfolio Marketing 501 Course - Accelerate Growth in Key Segments
From a customer perspective, the strategic value of your portfolio is greater than the sum of your products. Ride that perception and learn how to create a portfolio marketing strategy that identifies your most lucrative markets and leads your salesforce into opportunities where odds of success are the greatest.
Grow market share and wallet share by creating and mobilizing the customer’s version of your portfolio value story. Engage the economic buyer, differentiate and see higher quality pipelines. Advanced Portfolio Marketing Certification included.
Start with customer outcomes, not problems. It simplifies everything!
- Live Virtual Classroom: Four Half-Day Sessions, $2,295/person
- Onsite: 2 Days, $2,295/person
Market Analysis
Portfolio Analysis
Market Opportunities
Portfolio Strategy
Execute
CERTIFICATION
- Take the exam at your convenience.
- 2-hour online open-book exam.
- 35 multiple choice questions.
- 25+ correct answers for a passing grade.
The Classroom
LEARN WHAT GOOD LOOKS LIKE FOR YOU!
- Personalized case studies for your products and your markets.
- B2B and B2B2C examples that are relevant to your business.
- Breakout sessions and collaboration with team members.
“John has conducted several training workshops with the goal of helping us to transition to a more customer focused approach to product marketing & development. The Product Management University framework really helped us understand the importance of customer goals in conjunction with needs and problems. John also facilitated open discussion sessions during a customer event. The discussion sessions were extremely well received by our customers.”
“I did a similar course with Pragmatic, but this course went deeper into things like addressing the “so what” factor and writing in the voice of the buyer/seeing the world through their eyes. The strategic, operational, and tactical understanding gave me a very strong 360 view of the target customer. I was already thinking this way but didn’t quite have the framework down. Thanks again.”
“I’ve established a framework that helps our Product Leaders consider sales and customer outcomes in ways that are more portfolio-driven. It helps create value boundaries around products as well. It’s great to see practical training around these principles throughout the Product Management University curriculum!”
“I love the messaging framework because it forces us to think like a customer before we think about our products. John did a great job of personalizing his training to our markets and we walked out with a complete value dialogue for our newest product. It’ll be really easy to apply this framework to other products going forward. John is a great instructor and I highly recommend his training.”
“You exceeded everyone’s expectations, and the team couldn’t stop talking about what they learned in the training.”
YOUR INSTRUCTOR
Product Marketing & Career Success
My top priority is that you understand how to apply B2B product and portfolio marketing practices to your everyday job, your products and your markets. That's why we do it together in the classroom so you won't have to figure it out after the training.
ONE FRAMEWORK
ALL DISCIPLINES. COMPLETE ALIGNMENT!
That's the whole point of our Customer Outcome Framework. To keep all customer-facing disciplines aligned to the goals and priorities of your customers so that everyone can do their part to eliminate the obstacles. For product marketing, that means the story you're using to generate demand is the same story sales is using to sell the products.
