PRODUCT MARKETING COURSES
The Best Story, Not Always the Best Product, Wins
EASIER TO SELL, EASIER TO BUY!
- Stronger market & customer knowledge than all other disciplines
- Generate higher-quality leads with the customer's version of your value story.
- Improve sales proficiency with fewer artifacts.
PRODUCT MARKETING TRAINING COURSES & CERTIFICATION
Online | On-Demand | Onsite
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101 BASIC Product Marketing
Establish a common baseline of skills and best practices so you can generate more revenue from existing products.
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501 ADVANCED Portfolio Marketing
Grow your market/wallet share in named market segments by marketing and selling the strategic value of your portfolio.
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CERTIFICATIONS Basic & Advanced
Certify your working knowledge of real-world business practices in product and portfolio marketing.
101 BASIC
Product Marketing
101 BASIC
Product Marketing
101 BASIC
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Product Marketing
Skills to Grow Your Product Revenue and Your Career
This hands-on, how-to workshop will give you the basics to work smarter, not harder. Get your team on the same page with a common baseline of skills, best practices, terminology, and artifacts. You’ll learn how to market the strategic value of your products with less effort and make salespeople more proficient with fewer artifacts. Grow your market share, retain customers, and grow wallet share. Ideal for aspiring product marketers too!
- On-Demand: 60-Day Subscription, $1,995/person
- 129 minutes of video + optional exercises
- 129 minutes of video + optional exercises
- Live Virtual Classroom: Four Half-Day Sessions, $2195/person
- Onsite: 2 Days, $2295/person
SESSON 1
SESSON 2
SESSION 3
SESSION 4
Certification
- Take the exam at your convenience.
- 2-hour online open-book exam.
- 35 multiple choice questions.
- 25+ correct answers for a passing grade.
501 Advanced
Portfolio Marketing
501 Advanced
Portfolio Marketing
501 Advanced
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Portfolio Marketing
Pre-requisite: 101 Basic Product Marketing
Skills to Grow Market/Wallet Share in Named Segments
The strategic value of your portfolio is greater than the sum of your products. Learn how to create a portfolio marketing strategy that fences your salesforce into the most lucrative market segments. Grow market share and wallet share by creating and mobilizing the customer’s version of your portfolio value story. Engage the economic buyer and see higher quality pipelines. Skills for leading a portfolio.
- Live Virtual Classroom: Four Half-Day Sessions, $2195/person
- Onsite: 2 Days, $2295/person
Session 1
Session 2
Session 3
Session 4
CERTIFICATION
- Take the exam at your convenience.
- 2-hour online open-book exam.
- 35 multiple choice questions.
- 25+ correct answers for a passing grade.
Certification
Basic & Advanced
Certification
Basic & Advanced
Certification
|
Basic & Advanced
Differentiate Yourself With Unique B2B Product & Portfolio Marketing Certifications
101 BASIC
- Certify your real-world working knowledge of basic product marketing practices for B2B.
- Acquire skills that accelerate your growth into a product marketing leader role.
- Included with Basic Product Marketing courses.
501 ADVANCED
- Certify your real-world working knowledge of advanced portfolio marketing practices for B2B.
- Acquire skills that accelerate your growth into a portfolio marketing leader role.
- Included with Advanced Portfolio Marketing courses.
The Classroom
LEARN WHAT GOOD LOOKS LIKE FOR YOU!
- Personalized case studies for your products and your markets.
- B2B and B2B2C examples that are relevant to your business.
- Breakout sessions and collaboration with team members.
“John has conducted several training workshops with the goal of helping us to transition to a more customer focused approach to product marketing & development. The Product Management University framework really helped us understand the importance of customer goals in conjunction with needs and problems. John also facilitated open discussion sessions during a customer event. The discussion sessions were extremely well received by our customers.”
“I’ve established a framework that helps our Product Leaders consider sales and customer outcomes in ways that are more portfolio-driven. It helps create value boundaries around products as well. It’s great to see practical training around these principles throughout the Product Management University curriculum!”
“I love the messaging framework because it forces us to think like a customer before we think about our products. John did a great job of personalizing his training to our markets and we walked out with a complete value dialogue for our newest product. It’ll be really easy to apply this framework to other products going forward. John is a great instructor and I highly recommend his training.”
YOUR INSTRUCTOR
Product Marketing & Career Success
My top priority is that you understand how to apply B2B product and portfolio marketing practices to your everyday job, your products and your markets. That's why we do it together in the classroom so you won't have to figure it out after the training.
ONE FRAMEWORK
ALL DISCIPLINES. COMPLETE ALIGNMENT!
That's the whole point of our Customer Outcome Framework. To keep all customer-facing disciplines aligned to the goals and priorities of your customers so that everyone can do their part to eliminate the obstacles. For product marketing, that means the story you're using to generate demand is the same story sales is using to sell the products.
