Strategic
PORTFOLIO MARKETING COURSES
Unique B2B Skills & Certification You Can't Get Anywhere Else
The Easier Your Products Are to Sell, The Easier They Are to Buy!
- On-Demand courses for new and aspiring product marketers.
- Basic courses for recently formed product marketing teams.
- Strategic portfolio marketing courses for experienced teams.
PORTFOLIO MARKETING COURSES & CERTIFICATION
Online | On-Demand | Onsite
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NEW PRODUCT MARKETERS Learn Basics at Your Convenience!
New and aspiring product marketing managers, learn how to turn your products into a magnet for sales and the market by making them easier to sell and easier to buy! On-demand course.
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RECENTLY FORMED TEAMS Get Everyone on the Same Page!
Recently formed product marketing teams, there's no need to reinvent the wheel to establish a common foundation, lead sales more than react, and scale for growth. We've got you covered!
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GROWTH-MINDED Learn Strategic Portfolio Marketing!
Plant yourself firmly in the strategy driver's seat with strategic portfolio marketing skills to grow the market value of your portfolio and accelerate revenue growth in chosen market segments!
Learn On Demand
Basic Product Marketing Skills
Higher Retention. Faster Adoption!
- 5 Sections, 18 lessons, short videos, simple templates.
- Certification exam included.
- Each section $249, Entire course $999.
- SECTION 1: Target Markets
- SECTION 2: Value Foundation
- SECTION 3: Market Opportunities
- SECTION 4: Value Story
- SECTION 5: Execute
New & Aspiring
Product Marketers
New & Aspiring
Product Marketers
New & Aspiring
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Product Marketers
Basic Product Marketing Skills That Set You Up for a Successful B2B Career
If you're a new or aspiring product marketing manager, especially if you've come from a product management or technical background, you'll need to quickly flip the switch on your comfort zone from HOW products work to the WHO, WHAT & WHY market-facing aspects of product marketing.
Enroll in this 101 Basic Skills Course On-Demand and become the complete package - a product marketing manager with strong marketing, positioning and business skills for B2B and the technical product savvy to minimize your dependence on product management. You'll expand your comfort zone faster and easier than any other program on the market. Certification included.
14 bite-size lessons that give you the fundamentals, tools and the best of all the best-practices to hit the ground running in a B2B/B2B2C product company.
You don't need to learn a bunch of other complicated product marketing frameworks to succeed. We've got them all neatly packaged into one integrated framework that simplifies everything.
Start with customer outcomes, not problems. It simplifies everything!
- On-Demand: 30-Day Subscription, $999/person
- 129 minutes of video + exercises
Target Markets
Value Foundation
Market Opportunities
Priorities
Execute
B2B Certification
- Take the exam at your convenience.
- 2-hour online open-book exam.
- 35 multiple choice questions.
- 25+ correct answers for a passing grade.
Recently Formed
Product Marketing
Recently Formed
Product Marketing
Recently Formed
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Product Marketing
Product Marketing 101 Basic Skills: Build a Solid Foundation for Growth
This hands-on, how-to workshop will give your product marketing team basic foundational skills to work smarter, not harder. Get your team on the same page with a common baseline of foundational skills, best practices, terminology, and artifacts. You’ll learn how to market the strategic value of your products with less effort and make salespeople more proficient with fewer artifacts. Grow your market share, wallet share and customer retention, and advance your career in the process!
You don't need to learn a bunch of other complicated product marketing frameworks to succeed. We've got them all neatly packaged into one integrated framework that simplifies everything.
Start with customer outcomes, not problems. It simplifies everything!
- Live Virtual Classroom: Four Half-Day Sessions, $1,595/person
- Onsite: 2 Days, $1,795/person
- On-Demand: 30-Day Subscription, $999/person
- 129 minutes of video + exercises
Target Markets
Value Foundation
Market Opportunities
Priorities
Execute
Certification
- Take the exam at your convenience.
- 2-hour online open-book exam.
- 35 multiple choice questions.
- 25+ correct answers for a passing grade.
Growth-Minded
Portfolio Marketing
Growth-Minded
Portfolio Marketing
Growth-Minded
|
Portfolio Marketing
Pre-requisite: 101 Basic Product Marketing
Advanced Portfolio Marketing Skills to Accelerate Growth in Key Segments
From a customer perspective, the strategic value of your portfolio is greater than the sum of your products. Ride that perception and learn how to create a portfolio marketing strategy that identifies your most lucrative markets and leads your salesforce into opportunities where odds of success are the greatest.
Grow market share and wallet share by creating and mobilizing the customer’s version of your portfolio value story. Engage the economic buyer, differentiate and see higher quality pipelines. Advanced Portfolio Marketing Certification included.
Start with customer outcomes, not problems. It simplifies everything!
- Live Virtual Classroom: Four Half-Day Sessions, $2195/person
- Onsite: 2 Days, $2295/person
Market Analysis
Portfolio Analysis
Market Opportunities
Portfolio Strategy
Execute
CERTIFICATION
- Take the exam at your convenience.
- 2-hour online open-book exam.
- 35 multiple choice questions.
- 25+ correct answers for a passing grade.
The Classroom
LEARN WHAT GOOD LOOKS LIKE FOR YOU!
- Personalized case studies for your products and your markets.
- B2B and B2B2C examples that are relevant to your business.
- Breakout sessions and collaboration with team members.
“John has conducted several training workshops with the goal of helping us to transition to a more customer focused approach to product marketing & development. The Product Management University framework really helped us understand the importance of customer goals in conjunction with needs and problems. John also facilitated open discussion sessions during a customer event. The discussion sessions were extremely well received by our customers.”
“I did a similar course with Pragmatic, but this course went deeper into things like addressing the “so what” factor and writing in the voice of the buyer/seeing the world through their eyes. The strategic, operational, and tactical understanding gave me a very strong 360 view of the target customer. I was already thinking this way but didn’t quite have the framework down. Thanks again.”
“I’ve established a framework that helps our Product Leaders consider sales and customer outcomes in ways that are more portfolio-driven. It helps create value boundaries around products as well. It’s great to see practical training around these principles throughout the Product Management University curriculum!”
“I love the messaging framework because it forces us to think like a customer before we think about our products. John did a great job of personalizing his training to our markets and we walked out with a complete value dialogue for our newest product. It’ll be really easy to apply this framework to other products going forward. John is a great instructor and I highly recommend his training.”
YOUR INSTRUCTOR
Product Marketing & Career Success
My top priority is that you understand how to apply B2B product and portfolio marketing practices to your everyday job, your products and your markets. That's why we do it together in the classroom so you won't have to figure it out after the training.
ONE FRAMEWORK
ALL DISCIPLINES. COMPLETE ALIGNMENT!
That's the whole point of our Customer Outcome Framework. To keep all customer-facing disciplines aligned to the goals and priorities of your customers so that everyone can do their part to eliminate the obstacles. For product marketing, that means the story you're using to generate demand is the same story sales is using to sell the products.
