Product Marketing 4: Your Value Story

In this section, you’ll learn the importance of credibility when it comes to articulating your value story. Buyers don’t engage because they understand you. They engage because they’re convinced you understand them. Learn how to create your product positioning with strong customer value themes, outcomes and short stories that resonate with everyone from users to the C-suite.

Your Value Story

LESSON 12: Positioning: Create the Customer’s Value Story

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