Product Marketing 3: Market Opportunities & Priorities
In this section, you’ll get a simple scorecard to quantify your revenue/market opportunities so you have an objective guide for your product marketing priorities. Move your top revenue/market opportunities on to a prioritized roadmap that tells sales a strong value story about customer outcomes and capitalizing on your most lucrative markets with the right product mix.
Product Marketing Roadmaps
LESSON 11: Create a Product Marketing Roadmap for Sales
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