Growth Strategy
Which One Is Easier?
Is it easier for your company to meet its financial goals with a portfolio strategy to drive growth in a few market segments where you’re already strong, and then expand into other opportunistic market segments from there, or is it easier to have every product tow the line in a silo with its own plan to support the corporate goals?
Learn how a portfolio approach to product management can eliminate the silos, deliver solutions with greater strategic value and make it easier for your organization to meet its growth, adoption and retention goals.
Product Portfolio Management Courses
- Portfolio Management Fundamentals gives you the core principles of growing strategically by market segment with real-world examples so you can decide if it's right for your organization.
- Strategic Portfolio Management is a hands-on, how-to workshop with the complete framework and supporting tools for quick adoption.

3 Unique Things
Learn Portfolio Management the Simple Way
- Personalized Training - You'll know exactly what good looks like for you.
- Customer Outcomes vs. Problems - Keeps everything simple and strategic.
- Fine-Tuned for B2B/B2B2C - The definition of "customer" changes everything!
PRODUCT PORTFOLIO MANAGEMENT COURSES & CERTIFICATION
Learn Strategic Product Portfolio Management to Accelerate Growth!
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PRODUCT PORTFOLIO MANAGEMENT The Fundamentals
A 4-hour training course that gives your team the fundamental principles of portfolio management & marketing so you can decide if it's more beneficial to your organization's growth strategy versus a product by product approach.
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PRODUCT PORTFOLIO MANAGEMENT Team Workshop
It's like an MBA program for product management & product marketing with a market segment approach to growing the value of your portfolio. Hands-on learning with the complete framework, best practices and tools for fast adoption and simple execution.
Fundamentals
Portfolio Management
Fundamentals
Portfolio Management
Fundamentals
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Portfolio Management
Product Portfolio Management Fundamentals
This half-day course will walk you through the fundamentals of managing a portfolio by using quantifiable customer outcomes (strategic, operational and tactical) as the starting point to grow the value of your portfolio in your most lucrative market segments. You'll learn how to eliminate silos, redundancies, conflicting priorities, make better use of development and marketing resources, give salespeople a stronger story, deliver more value to the market and grow methodically with less effort.
- Live Virtual Classroom: 4-Hour Session, $495/person
- Onsite: Half-Day, $795/person, 10-person minimum
Portfolio Practices
Workshop
Portfolio Management
Workshop
Portfolio Management
Workshop
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Portfolio Management
Pre-requisite: 101 Basic Product Management
Portfolio Management 501: Advanced Skills to Establish Market Leadership
If your product management team is feeling the heat to drive new growth, this product portfolio management course will make it easy for you to identify your most lucrative market segments and leverage the value of your portfolio to deliver higher value customer outcomes (solutions) that accelerate growth.
It's like a crash MBA course for B2B product portfolio management, except it's simple!
- Live Virtual Classroom: Four Half-Day Sessions, $2195/person
- Onsite: 2 Days, $2295/person
Market Analysis
Portfolio Analysis
Market Opportunities
Portfolio Strategy
Execute
CERTIFICATION
The Classroom
Learn What Good Looks Like for You!
- Personalized case studies for your products and your markets.
- B2B and B2B2C examples that are relevant to your business.
- Breakout sessions and collaboration with team members.

“When leading an executive presentation for an innovation initiative, I found that Product Management University's customer outcomes approach to roadmap themes that I learned from their workshop was a perfect fit. It stitched together the "why" behind what we are doing and the customer-sourced insights I was communicating. This set the stage for taking the next steps in our process. Their workshop challenged how I think about roadmaps and resulted in delivering home an effective message of what we are doing and why we are doing it. I'd recommend you check John's stuff out!”
“I really liked the focus on simplicity and practicality, and understanding where others may have pitfalls. The framework is excellent, and I think really helps understand how to take strategy and make it actionable, tied to value. Very well done!!”
“Our entire product team took this course while in the midst of planning a line of brand new products and this could not have come at a better time. I’d also recommend having a copy of Managing Products to Deliver Solutions by John Mansour at your desk as a quick reference.”
“I really enjoyed how the class flowed. John would share a concept. We would then take that concept and do an exercise around the concept. We would come back together as a class and share our work. The teams would sometimes miss the mark with their work but that was ok. John would take what they had prepared and coach them to the right answer. I feel that I was able to retain more of the concepts of the course because of this practice. Thank you for the great course!”
“I really loved this course and the breakout sessions. This 3 day course was fun, collaborative and strategically simplified without a dull moment. You’re an awesome trainer and I can tell you have a passion for helping companies and individuals in being successful. This is a great addition to my Safe Lean Agile POPM certification, if not better! I would definitely recommend this course to my PM family in the Healthcare and Fintech industry.”
“I have twice participated in product management workshops delivered by John to product teams I manage. These have been very well received and have provided my team members with a great foundation of PM skills. John customizes the content to the type of products the team is working on, and makes it very relatable. These sessions also serve as a team-building exercise. I highly recommend this course.”
Your Instructor
Product and Career Success
My top priority is that you understand how to apply B2B product and portfolio management practices to your everyday job, your products and your markets. That's why we do it together in the classroom so you won't have to figure it out after the training.
One Framework
THE BEST OF THE BEST PRACTICES
No Silos. No Redundancies. No Inconsistencies.
How many product management frameworks can you realistically adopt while handling all the responsibilities of your job and still keep your sanity?
If you're feeling completely overwhelmed by all the product management frameworks, agile frameworks, continuous discovery frameworks, Jobs To Be Done frameworks, positioning frameworks, launch frameworks and on and on, you're not alone.
Our B2B Product Management Framework combines the best of the best practices, fine tunes them for B2B/B2B2C and makes them simple to understand, adopt and integrate into your daily work streams.
We've done the hard work to make it simple for you!
