Product Marketing 1: Target Markets

In this section, you’ll get an introduction to outcome-based product marketing and even though your products solve customer problems, you’ll learn how starting with customer outcomes makes everything easier than starting with customer problems. You’ll then learn the basics for market segmentation, and best practices for creating a direct voice-of-customer pipeline to your products.

Introduction

Introduction to Product Management University 3:02

Introduction to Outcome-Based Product Marketing 8:22

Market Segmentation and Voice of Customer (VoC) Basics

LESSON 1: Basic Market Segmentation 6:02

LESSON 2: Formalize Voice of Customer (VOC) Structure 9:24

LESSON 3: Facilitate Customer & Prospect Discovery Meetings 7:32

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$249

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