Product Management 1: Target Markets
In this section, you’ll get an introduction to outcome-based product management and even though you’re going to solve problems, you’ll learn how starting with customer outcomes makes everything easier than starting with customer problems. You’ll then learn the basics for market segmentation, and best practices for creating a direct voice-of-customer pipeline to your products.
Introduction to Product Management University 3:02
Introduction to Outcome-Based Product Management 8:51
Market Segmentation and Voice of Customer (VoC) Basics
LESSON 1: Basic Market Segmentation 6:02
LESSON 2: Formalize Voice of Customer (VOC) Structure 9:24
LESSON 3: Facilitate Customer & Prospect Discovery Meetings 7:32
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