Product Management 1: Target Markets

In this section, you’ll get an introduction to outcome-based product management, and even though you’re going to solve customer problems, you’ll learn how starting with customer outcomes makes their biggest problems easier to uncover. You’ll then learn the basics for market segmentation, and best practices for creating a direct voice-of-customer pipeline to your products.

Introduction

Introduction to Product Management University 3:02

Introduction to Outcome-Based Product Management 8:51

Market Segmentation and Voice of Customer (VoC) Basics

LESSON 1: Basic Market Segmentation 6:02

LESSON 2: Formalize Voice of Customer (VOC) Structure 9:24

LESSON 3: Facilitate Customer & Prospect Discovery Meetings 7:32

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