Product Management 4: Product Priorities

In this section, you’ll get a simple scorecard to quantify your market opportunities so you have an objective guide for strategic and tactical product investment priorities. Move your top market opportunities on to a prioritized roadmap that tells a strong value story about WHAT you’re going to help customers accomplish, WHY it’s critical to their success and HOW both support your company’s strategic goals. You’ll then learn how to deconstruct your roadmap down into backlogs and use customer outcomes to guide your scope decisions.

Roadmaps, Backlogs & Scope

LESSON 13: Quantify the Value of Products & Solutions 5:06

LESSON 14: Data-Driven Roadmaps, Backlogs & Priorities 9:04

LESSON 15: Define Scope Using Customer Outcomes 5:50

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