Product Management 2: Value Foundation

In this section, you’ll learn how to build a solid value foundation for all product decisions by understanding your target customers through the lens of what they do versus what your product does. Stakeholders will be energized and every product decision will be easier because the value will be clear, measurable and defensible.

What Do My Target Customers Do & Why Do They Do It?

LESSON 4: Create Target Customer Footprint & Personas 8:51

LESSON 5: Introduction to Top-Down Business Requirements 8:06

LESSON 6: Create Strategic Business Requirements 5:44

LESSON 7: Create Operational Business Requirements 3:50

LESSON 8: Create Tactical Business Requirements (+Epics & Stories) 5:12

LESSON 9: Using Business Requirements 2:50

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