Category: Product Marketing
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Market Segmentation: The Key to Unlocking Your Product’s Marketing Potential in B2B
If you’re a dog or cat owner and your clothing and furniture are covered in pet hair, do you reach […]
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Creating a Sales Playbook: 5 Must-Haves
The whole point of creating a sales playbook is to give your sales team “situational sales tools” that make them […]
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Product Management University Launches The Customer Outcome Framework for Product Management, Product Marketing, Sales and Customer Success
One View of the Customer. No Silos. Measurable Customer Value. Today, Product Management University announced the availability of its Customer […]
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Product Marketing Roadmaps – Your Revenue Destination With Turn-by-Turn Directions
Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. […]
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5 Most Effective Techniques for Gathering Voice of Customer (VoC) Data in B2B
Voice of the Customer (VoC) data gives B2B organizations deeper insights into the business of their target customers so they […]
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Product Led Growth and Product Marketing’s Growing Influence on Product Design in B2B
B2B product marketing changes significantly in a product led growth (PLG) model because the manner in which you’re positioning, marketing […]
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Webinar Archive: Using a Customer Outcome Model to Meet the Flat Economy Head On
The flattening economy or threat of a recession can force your target customers into do-nothing mode, and that’s bad news […]
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Product Marketing vs. Portfolio Marketing: Which One is More Effective in B2B?
The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than […]
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Adopting a Customer Value Model & the Culture Change
From a day-to-day execution perspective, the customer value model primarily touches product management, engineering, product marketing, sales and customer success. […]
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The Worst Way to Qualify a Lead: Do a Demo
The higher your price point, the truer this is, and vice-versa. How to Qualify a Lead To qualify a lead, […]