Portfolio Marketing – Strategic Product Marketing At Its Finest

If you had $1 for every time someone said, “we need to be more strategic,” you’d be a retired millionaire […]

10 Things That Would Happen if All Customer-Facing Disciplines Were Aligned to a Common View of the Customer

Here are 10 things that would happen if product management, product marketing, sales and customer success all had a common […]

Does your product positioning need to be different than your sales narratives? The short and simple answer is no, but […]

Developing a content strategy for product marketing requires an approach similar to product positioning. It’s about meeting your target customers […]

I published this eBook to highlight the number one goal of customer discovery! It’s to make sure the products and […]

Creating a value based resume means it’s time to treat yourself as a product that has strategic (employer) value. The […]

If you’re a dog or cat owner and your clothing and furniture are covered in pet hair, do you reach […]

The whole point of creating a sales playbook is to give your sales team “situational sales tools” that make them […]

One View of the Customer. No Silos. Measurable Customer Value. Today, Product Management University announced the availability of its Customer […]

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. […]