Category: Product Marketing
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Portfolio Marketing – Strategic Product Marketing At Its Finest
If you had $1 for every time someone said, “we need to be more strategic,” you’d be a retired millionaire […]
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10 Things That Would Happen if All Customer-Facing Disciplines Were Aligned to a Common View of the Customer
Here are 10 things that would happen if product management, product marketing, sales and customer success all had a common […]
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Should Product Positioning and Sales Narratives be Different?
Does your product positioning need to be different than your sales narratives? The short and simple answer is no, but […]
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Develop a Content Strategy for Product Marketing in 5 Steps
Developing a content strategy for product marketing requires an approach similar to product positioning. It’s about meeting your target customers […]
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Free eBook: Top-Down Customer Discovery – Uncovering THE BIG WHY
I published this eBook to highlight the number one goal of customer discovery! It’s to make sure the products and […]
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Creating a Value Based Resume – Stop TELLING and Start SELLING
Creating a value based resume means it’s time to treat yourself as a product that has strategic (employer) value. The […]
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Market Segmentation: The Key to Unlocking Your Product’s Marketing Potential in B2B
If you’re a dog or cat owner and your clothing and furniture are covered in pet hair, do you reach […]
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Creating a Sales Playbook: 5 Must-Haves
The whole point of creating a sales playbook is to give your sales team “situational sales tools” that make them […]
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Product Management University Launches The Customer Outcome Framework for Product Management, Product Marketing, Sales and Customer Success
One View of the Customer. No Silos. Measurable Customer Value. Today, Product Management University announced the availability of its Customer […]
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Product Marketing Roadmaps – Your Revenue Destination With Turn-by-Turn Directions
Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. […]