Category: Product Marketing
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Do This to Make Your Products Easier to Buy
If you want to make your products easier to buy, they have to be easier to sell. The most common mistake product marketers make with product positioning is they do it without regard for their salesforce’s ability to deliver it. Making products easier for the salesforce to sell is the single biggest thing product marketers […]
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If It Doesn’t Have Customer Value First, FAHGETTABOUDIT!
No matter what role you play—product management, product marketing, sales, customer onboarding, or account management—if your starting point isn’t quantifiable customer value, fuhgeddaboudit! Nothing else matters. Period. End of story. I know firsthand how easy it is to get caught up in your own goals—corporate goals, sales targets, marketing KPIs, retention quotas. Before you know […]
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Product Management University Announces Free Training Courses for Product Marketing Managers
Unconventional Product Marketing Skills to Drive More Revenue From Existing Products Today, Product Management University announced free training courses for product marketing managers. It’s offering free eLearning versions of its Product Marketing 101 Basic Skills Courses. These courses offer an unconventional approach to traditional product marketing that makes it easier for product marketing managers to […]
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Product Management University Announces Product Strategy Framework for B2B
Today, Product Management University announced its Product Strategy Framework for B2B product management. This framework makes it easier for organizations to hit their financial and strategic goals with fewer stops and starts because it eliminates the need for every product to have its own strategy that ultimately stretches the organization too thin to execute any of […]
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How To Make Generative AI Your Full-Time Market Research Intern
If there’s one thing product managers and product marketing managers wish they had more time for, it’s market research. No sales situations, no customer issues, just pure market research without any agenda other than gaining an unbiased view of the market so they can be more effective in their roles, especially strategy and planning. It’s […]
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If I Were Building a Product Marketing Organization From the Ground Up
If I were building a product marketing organization from the ground up, I’d consider myself lucky. Most product marketing leaders inherit a team and then face the task of shaping it to meet their ideal make-up and the desired goals of the organization. Sometimes it works out great, but the tough part is the amount […]
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How to Create a Predictable Revenue Plan With Sales In 5 Steps
If you want to create a predictable revenue plan with sales that gives you a more realistic chance of hitting your numbers, give some thought to a broader market strategy where each product plays a role versus a marketing plan for each product. If you’re in product marketing, you know all too well how this […]
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How To Climb The Product Marketing Career Ladder Faster
If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. How you do these things may differ depending on your products and your sales model, but they’re otherwise timeless. I had great success with them in both individual contributor roles and leadership roles. […]
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The Most Basic Rule of Product Positioning – It’s Easy
I learned a lot about product positioning long before I ever stepped into a product marketing role. For the first four years of my software career, I was a pre-sales solution consultant, a.k.a. demo guy! I think of demos as verbal product positioning. The difference is demos are a two-way dialogue with buyers whereas product […]
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Positioning Value – The Simplest Things Are The Hardest to Say
To all of you product marketers out there, you totally understand this situation! When it comes to positioning value, sometimes the simplest things are the hardest to say. A good friend of mine is leaving his corporate job and going out on his own as a consultant with an amazing track record of success. He […]