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When your users feel frustrated, they complain to their managers about how your product negatively impacts their work. And if it's impacting the job performance of your users, it's also impacting the performance of their managers.

The result is poor adoption and high customer churn.

Here's the bottom line. Does your product make it easier or harder for your users to perform better at their job?

If your answer is anything but easier, you don't want to miss this workshop.

You'll learn simple B2B techniques for understanding how to make your users more valuable to their organization by making them quantifiably better at specific job tasks that are critical to their success.

You'll walk away with a new and simple approach for quantifying the value of user job tasks and using those as the jumping point for writing high-fidelity epics and user stories, defining your MVP and creating higher-value products.

Here's the thing. Anyone can follow the user story format and plug content in to the appropriate places. But context matters far more than content. And that's where you'll learn the art of creating more meaningful user stories that result in products with guaranteed customer value.

Course Takeaways

  • Content for your products that can be used immediately.
  • Simple templates & worksheets for rapid adoption.
  • B2B/B2B2C best practices you won’t learn anywhere else.

Lesson Plan

Lesson Plan | User Story Workshop

Writing User Stories for Usability, Adoption & Retention

Price: $495/person

Length: 4 Hours

Workshop Description

The ultimate goal of your product is to make users quantifiably better at their job in ways that have strategic value to their organization (B2B).

In this hands-on workshop, you’ll learn techniques for writing outcome-based user stories that give you the confidence you're solving the most important problems, the ones that result in the highest-value outcomes for your customers. 

As a by-product, you'll also create crystal clear value targets for designers, UX teams and engineers that will make it easier for them to design and build products with superior usability.

The end result will be a more streamlined development process, products and features with superior usability, faster adoption and higher customer retention rates.

You’ll also learn best practices for user story mapping and how to define your MVP around user job tasks instead of features.

Course Takeaways

  • Content for your products that can be used immediately.
  • Templates & worksheets for rapid adoption.
  • B2B/B2B2C best practices you won’t learn anywhere else.


    Introduction to Outcome-Based User Stories

    LESSON 1: Create the 1-Page Outcome-Based User Profile

    LESSON 2: Outcome-Based Job Stories & Product Stories

    LESSON 3: Story Mapping, MVP & Acceptance Testing

    LESSON 4: Using Data to Estimate Development Resources

    LESSON 5: Setting Development up for Success

    The Classroom

    • Personalized case studies for your products and your markets.
    • B2B and B2B2C examples that are relevant to your business.
    • Breakout sessions and collaboration with team members.
    “I really enjoyed how the class flowed. John would share a concept. We would then take that concept and do an exercise around the concept. We would come back together as a class and share our work. The teams would sometimes miss the mark with their work but that was ok. John would take what they had prepared and coach them to the right answer. I feel that I was able to retain more of the concepts of the course because of this practice. Thank you for the great course!”
    Product Owner
    Product Management University Helped Me Learn! 5
    “Our entire product team took this course while in the midst of planning a line of brand new products and this could not have come at a better time. I’d also recommend having a copy of Managing Products to Deliver Solutions by John Mansour at your desk as a quick reference.”
    Product Manager
    Product Management University Helped Me Learn! 5
    “I really loved this course and the breakout sessions. This 3 day course was fun, collaborative and strategically simplified without a dull moment. You’re an awesome trainer and I can tell you have a passion for helping companies and individuals in being successful. This is a great addition to my Safe Lean Agile POPM certification, if not better! I would definitely recommend this course to my PM family in the Healthcare and Fintech industry.”
    Sr. Product Manager
    Product Management University Helped Me Learn! 5
    “I have twice participated in product management workshops delivered by John to product teams I manage. These have been very well received and have provided my team members with a great foundation of PM skills. John customizes the content to the type of products the team is working on, and makes it very relatable. These sessions also serve as a team-building exercise. I highly recommend this course.”
    Director, Product Management
    Product Management University Helped Me Learn! 5

    Your Instructor

    My top priority is that you understand how to apply B2B product and portfolio management practices to your everyday job, your products and your markets. That's why we do it together in the classroom so you won't have to figure it out after the training.

    product management instructor

    One Framework

    From products to solutions to portfolios...the three stages of product management maturation. With the Product Management University Framework, you'll never have to ground your team to switch to another framework because we'll guide you through each stage of maturation without missing a beat!

    Product Management Framework