Growth Goals
Which One Is Easier?
One Strategy for All Products, or a Strategy for Each Product?
Is it easier for your company to meet its financial goals with a single strategy for all products that drives predictable growth in market segments where you’re already strong, or is it easier to have 10 silos with 10 products and hope the organization can execute 10 product strategies across product management, product marketing, sales, customer success and back office functions?
We know for a fact that a single strategy for all products is the key to eliminating silos, redundancies across products, differing views of the same markets, stakeholder alignment and strong execution on all fronts.
Our Product Strategy Framework and training programs help you deliver solutions with greater strategic value to the customer and makes it easier for your organization to meet its growth, adoption and retention goals without all the stops, starts, speed bumps and detours at every turn.
Portfolio & Product Strategy Courses
- Introduction to Product Strategy gives you the core principles of growing strategically by market segment with real-world examples so you can decide if it's right for your organization.
- Portfolio & Product Strategy Course is a hands-on, how-to workshop with the complete framework and supporting tools for quick adoption.
Your Framework
A Product Strategy You Can Execute
Where You're Going. How You'll Get There. Why You'll Succeed.
The number one reason organizations struggle with go-to-market execution is because they don't have a clear destination - a strategy that clearly defines your most lucrative markets, the optimal product mix required to succeed in these markets, and a funded operational plan to execute the strategy across products, marketing, sales and customer success.
The Product Strategy Framework from Product Management University is a one-of-a-kind framework that aligns your entire organization to its most lucrative markets with a supporting operational/go-to-market plan that's resourced so you have the utmost confidence you can execute the strategy and meet your goals without so many stops, starts and changes in priorities.
Product strategy has never been easier!
PORTFOLIO & PRODUCT STRATEGY COURSES + CERTIFICATION
A Predictable Approach to Consistently Hitting Your Numbers!
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PRODUCT STRATEGY An Introduction
A 4-hour training course that gives your team the fundamental principles of portfolio and product strategy so you can decide if it's more beneficial to your organization's growth strategy versus a product by product approach.
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PRODUCT STRATEGY COURSE Team Workshop
It's like an MBA program for product management & product marketing with a market segment approach to growing the value of your portfolio. Hands-on learning with the complete framework, best practices and tools for fast adoption and simple execution.
Introduction
Product Strategy
Introduction
Product Strategy
Introduction
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Product Strategy
Product Strategy Fundamentals
This half-day course will walk you through the fundamentals of a portfolio or product strategy by using quantifiable customer outcomes (strategic, operational and tactical) as the starting point to drive growth in your most lucrative market segments. You'll learn how to eliminate silos, redundancies, conflicting priorities, make better use of development and marketing resources, give salespeople a stronger story, deliver more value to the market and grow methodically with less effort.
- Live Virtual Classroom: 4-Hour Session, $495/person
- Onsite: Half-Day, $695/person, 10-person minimum
Best Practices
Hands-On Course
Product Strategy
Hands-On Course
Product Strategy
Hands-On Course
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Product Strategy
Portfolio & Product Strategy: Advanced Skills to Establish Market Leadership
If your product management team is feeling the heat to drive new growth, this portfolio and product strategy course will make it easy for you to identify your most lucrative market segments and leverage the value of your portfolio to deliver higher value customer outcomes (solutions) that accelerate growth.
It's like a crash MBA course for B2B product management, except it's simple and practical!
- Live Virtual Classroom: Four Half-Day Sessions, $2195/person, 10-person minimum
- Onsite: 2 Days, $2295/person, 10-person minimum
Market Analysis
Portfolio Analysis
Market Opportunities
Portfolio Strategy
Execute
CERTIFICATION
- Take the exam at your convenience.
- 2-hour online open-book exam.
- 35 multiple choice questions.
- 25+ correct answers for a passing grade.
The Classroom
Learn What Good Looks Like for You!
- Personalized case studies for your products and your markets.
- B2B and B2B2C examples that are relevant to your business.
- Breakout sessions and collaboration with team members.
“When leading an executive presentation for an innovation initiative, I found that Product Management University's customer outcomes approach to roadmap themes that I learned from their workshop was a perfect fit. It stitched together the "why" behind what we are doing and the customer-sourced insights I was communicating. This set the stage for taking the next steps in our process. Their workshop challenged how I think about roadmaps and resulted in delivering home an effective message of what we are doing and why we are doing it. I'd recommend you check John's stuff out!”
“I really liked the focus on simplicity and practicality, and understanding where others may have pitfalls. The framework is excellent, and I think really helps understand how to take strategy and make it actionable, tied to value. Very well done!!”
“Our entire product team took this course while in the midst of planning a line of brand new products and this could not have come at a better time. I’d also recommend having a copy of Managing Products to Deliver Solutions by John Mansour at your desk as a quick reference.”
“I really enjoyed how the class flowed. John would share a concept. We would then take that concept and do an exercise around the concept. We would come back together as a class and share our work. The teams would sometimes miss the mark with their work but that was ok. John would take what they had prepared and coach them to the right answer. I feel that I was able to retain more of the concepts of the course because of this practice. Thank you for the great course!”
“I really loved this course and the breakout sessions. This 3 day course was fun, collaborative and strategically simplified without a dull moment. You’re an awesome trainer and I can tell you have a passion for helping companies and individuals in being successful. This is a great addition to my Safe Lean Agile POPM certification, if not better! I would definitely recommend this course to my PM family in the Healthcare and Fintech industry.”
“I have twice participated in product management workshops delivered by John to product teams I manage. These have been very well received and have provided my team members with a great foundation of PM skills. John customizes the content to the type of products the team is working on, and makes it very relatable. These sessions also serve as a team-building exercise. I highly recommend this course.”
Your Instructor
Product and Career Success
My top priority is that you understand how to apply B2B product and portfolio management practices to your everyday job, your products and your markets. That's why we do it together in the classroom so you won't have to figure it out after the training.
Personalization
Your Markets, Your Products!
- Personalized Training - You'll know exactly what good looks like for you.
- Customer Outcomes vs. Problems - Deliver guaranteed strategic value.
- Fine-Tuned for B2B/B2B2C - The definition of "customer" is different!
