Category: Product Management
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Why Market Leadership Starts With Product Management
There are a million and one things that go into creating a market leading company. But products are the nucleus, and that means market leadership starts with product management. There are the obvious things product management does. Everyone knows what they are, so there’s no need to rehash them. A simple ChatGPT inquiry will give […]
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What Makes An Effective Product Management Process
A great 30-minute conversation with Paul Heller, Chief Evangelist at Sopheon. But we didn’t discuss the process itself. We talked about value-driven product management, what it takes to get the rest of the organization on board and how to help other disciplines see the benefit to them. 30 minutes never went so fast. It’s definitely […]
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The Definition of Product Management Is Shrinking. It’s Not Good!
The definition of product management has been changing and evolving over the past 10 years and I’m not sure it’s for the better. I make it a regular habit to have conversations with product management directors and VPs. Most of them are not our customers. It keeps me current on the landscape of the product […]
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How To Avoid the Product “Version 1 and Done” Dilemma
You followed the textbook process for uncovering an unmet market need, justified the financial investment and successfully released product version 1 to market with great success. So, what’s the problem? The problem is you’re just getting started while the majority of your stakeholders are blissfully dusting off their hands thinking it’s done and eager to […]
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Portfolio Management – Strategic Product Management at Its Finest
If you ask 10 different product managers to describe strategic product management, you’ll probably get at least 10 answers, maybe more. Here’s the one thing they’ll all have in common though. Every description will be something related to the product manager’s job responsibilities, and that’s why the definition of strategic product management varies so widely […]
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The Simple Way To Marry Company Strategy and Product Strategy
Here’s the easiest way to marry company strategy and product strategy. The first order of business is to make a clear distinction between your company’s financial goals and strategic goals. They’re often conflated. Financial goals are just that. While meeting those goals is critical to your organization’s success, financial goals themselves aren’t the same as […]
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I’m a New Product Manage With No Experience – First 5 To-Do’s
Your first 5 to-do’s as a new product manager! You’ve somehow landed in a product manager job and have no experience or formal training. You’re completely overwhelmed, drinking from the firehose! What do you do first? Don’t worry, we’ve got you covered. Join Jackie Flake, Founder of Option 1 Partners, and John Mansour, Founder & President of Product Management […]
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How to Set Customer Success Managers Up To Play Offense
In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute. It Starts With Product Management Product management consistently does discovery at a level that makes them […]
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A Portfolio Roadmap Isn’t Just a Product Thing
Before we bring the portfolio roadmap into the picture, let’s set the stage with product roadmaps. For most people, the term roadmap conjures up a visual presentation of product features and delivery dates published by product management. While that definition doesn’t coincide with the purist view, let’s run with it since feature-date roadmaps are the […]
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Product Portfolio Management – Integrating Business Processes vs. Products
Let’s start this discussion of integrating business processes vs. products with the spotlight on pre-sales, sales, and customer on-boarding since they bear the brunt of the ripple effect. Here’s the scenario. You’re in the throes of the sales cycle and it’s product demo time. In addition to functionality, you’re highlighting the fact that all your […]