Category: Product Management
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If It Doesn’t Have Customer Value First, FAHGETTABOUDIT!
No matter what role you play—product management, product marketing, sales, customer onboarding, or account management—if your starting point isn’t quantifiable customer value, fuhgeddaboudit! Nothing else matters. Period. End of story. I know firsthand how easy it is to get caught up in your own goals—corporate goals, sales targets, marketing KPIs, retention quotas. Before you know […]
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Product Manager Demos – 3 Reasons They Have To Be Great
The biggest reason product manager demos need to be great has a lot more to do with internal stakeholders than any other audience. Sure, there are customer and prospect scenarios where great demo skills are highly beneficial for product managers, but most product manager demos are to internal audiences. I’ve seen more than my fair […]
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AI is Changing How Product Managers Learn – For the Better
Imagine teaching grade-schoolers simple arithmetic before calculators, or teaching them spelling and grammar before smart text editors. In a similar fashion, AI is changing how product managers learn best practices, and it will all be for the better when you see the results. Common Scenarios – Before & After AI Here are a few common […]
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The AI Fueled Product Manager – The Best Version of You
Fear not, product managers. AI isn’t going to take your job. Quite the opposite. It’s going to make you a better product manager than you ever imagined. The AI fueled product manager also gives product management leaders and executives their long-awaited wish of having a team with stronger market savvy that consistently operates more strategically […]
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Product Management University Announces Product Strategy Framework for B2B
Today, Product Management University announced its Product Strategy Framework for B2B product management. This framework makes it easier for organizations to hit their financial and strategic goals with fewer stops and starts because it eliminates the need for every product to have its own strategy that ultimately stretches the organization too thin to execute any of […]
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Why Your User Stories Are Killing Product Usability
Your user stories are killing product usability because they’re missing two critical components. Not only is product usability suffering, the absence of these two components is making product design all the more difficult. Here are two things you won’t find in any agile book or agile training course that’ll complete your user stories, simplify design […]
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Product Management University Announces Free Training Courses for Product Managers
Unconventional Skills That Simplify B2B Product Management Today, Product Management University announced free training courses for product managers. It’s offering free eLearning versions of its Product Management 101 Basic Skills Courses, an unconventional approach to traditional product management that makes it faster and easier for product managers to deliver products with guaranteed customer value and […]
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How To Make Generative AI Your Full-Time Market Research Intern
If there’s one thing product managers and product marketing managers wish they had more time for, it’s market research. No sales situations, no customer issues, just pure market research without any agenda other than gaining an unbiased view of the market so they can be more effective in their roles, especially strategy and planning. It’s […]
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The Solutions Value Chain: A Framework for Strategic Customer Value
What is The Solutions Value Chain? The Solutions Value Chain is a framework that helps you uncover real, strategic value for your customers—from the top of their organization all the way down to the people in the trenches doing the day-to-day work. It’s designed to ensure that your products don’t just help users but make a measurable […]
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How A Strong Market Strategy Fuels Product Success
A strong market strategy is the most fundamental building block for product success across your portfolio because it clearly outlines your most lucrative markets, the market needs that are most critical to meet, the ideal product mix, and the resourced execution plan to make it happen across all disciplines. If you thought there were a […]