Category: Product Management
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How To Make Generative AI Your Full-Time Market Research Intern
If there’s one thing product managers and product marketing managers wish they had more time for, it’s market research. No sales situations, no customer issues, just pure market research without any agenda other than gaining an unbiased view of the market so they can be more effective in their roles, especially strategy and planning. It’s […]
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The Solutions Value Chain: A Framework for Strategic Customer Value
What is The Solutions Value Chain? The Solutions Value Chain is a framework that helps you uncover real, strategic value for your customers—from the top of their organization all the way down to the people in the trenches doing the day-to-day work. It’s designed to ensure that your products don’t just help users but make a measurable […]
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How A Strong Market Strategy Fuels Product Success
A strong market strategy is the most fundamental building block for product success across your portfolio because it clearly outlines your most lucrative markets, the market needs that are most critical to meet, the ideal product mix, and the resourced execution plan to make it happen across all disciplines. If you thought there were a […]
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Something to Get You Ready for 2025 Product Strategy Season
September is right around the corner and that means the 2025 strategy season is here for many of us. For all you product managers out there, here’s something that’ll help you energize stakeholders and separate the pretenders from the contenders when it comes to influencing your product priorities for 2025, and it won’t cost you […]
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Webinar: How to Get Promoted in Product Management
If you’re looking to climb the career ladder and get promoted in product management, you don’t have to pursue a management role like director or vice president. In this webinar, you’ll get five tips that will improve your odds of getting promoted and three alternatives to a management role that offer highly rewarding product management […]
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Are We Going About Stakeholder Alignment the Hard Way?
I was at a recent Product Coffee meeting and the subject of stakeholder alignment came up. I immediately sensed heightened stress levels in everyone’s voice as the discussion progressed. I know stakeholder alignment has always been a challenge, but the intensity has clearly been ratcheted up as the complexities in product management continue to grow. Stakeholder alignment […]
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The Best Bang For Your Discovery Buck – Customer Advisory Boards
Customer Advisory Boards (CABs) are still the best bang for the buck when it comes to “customer discovery,” not to be confused with user or product discovery! More on that later. Over the years, I’ve had the privilege of facilitating numerous customer advisory boards for my clients. There are two common denominators in every meeting. […]
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Product Management Outcomes – The Good, The Bad & The Ugly
It’s refreshing to see so many discussions and articles themed around product management outcomes. After all, it’s the reason we product managers do what we do, right? But not all outcomes are created equal. Here’s a look at the good, the bad and the ugly when it comes to product management outcomes. THE GOOD When […]
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When Your Product Enhancement List is Out of Control
When it comes to managing your product enhancement list, there’s one thing you know for sure. The list is going to grow a lot faster than you can deliver the enhancements. Managing the product enhancement list is one of the most frustrating parts of your product manager job. There are so many perspectives and so […]
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Why Market Leadership Starts With Product Management
There are a million and one things that go into creating a market leading company. But products are the nucleus, and that means market leadership starts with product management. There are the obvious things product management does. Everyone knows what they are, so there’s no need to rehash them. A simple ChatGPT inquiry will give […]