Category: Product Management
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5 Most Effective Techniques for Gathering Voice of Customer (VoC) Data in B2B
Voice of the Customer (VoC) data gives B2B organizations deeper insights into the business of their target customers so they […]
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Strategic Portfolio Management: The Most Effective Product Strategy for B2B
An expanding portfolio requires stronger collaboration among product managers to ensure customers get what they need: solutions that deliver quantifiable […]
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Webinar Archive: Using a Customer Outcome Model to Meet the Flat Economy Head On
The flattening economy or threat of a recession can force your target customers into do-nothing mode, and that’s bad news […]
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The 5 Ws and 1 H for Product Managers
The 5 Ws and 1 H represent a clever technique for developing a holistic story about a particular subject and […]
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What Is Product Experience & Why Does It Matter?
Product experience is a vital part of product design and development. Your product should be able to make customers measurably […]
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User Personas, Buyer Personas, and the Missing Link in B2B
If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. […]
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What is Product Portfolio Management? PPM Explained for B2B
Products are the lifeblood of your organization–without products, there would be no company. Staffing your organization with highly capable product […]
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My Faith in True Market-Facing, Customer-Value-Driven Product Management Has Been Fully Restored!
After countless conversations, articles, webinars and conference sessions, I started to feel like the profession of product management had been […]
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Evolving to Product Led Growth in 5 Steps
Starting a new company and building it around a product led growth model is much different than transforming a mature […]
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Product Management Hierarchy and Job Titles
Whether launching a startup or creating an organization within a growing or mature company, establishing structure within your product management […]