Category: Customer Success
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Customer Success, Jobs To Be Done (JTBD) and Quantifying Customer Value
Quantifying customer value can turn the “what have you done for me lately” question into a productive conversation that results in […]
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Free eBook: Top-Down Customer Discovery – Uncovering THE BIG WHY
I published this eBook to highlight the number one goal of customer discovery! It’s to make sure the products and […]
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Creating a Value Based Resume – Stop TELLING and Start SELLING
Creating a value based resume means it’s time to treat yourself as a product that has strategic (employer) value. The […]
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CUSTOMER SUCCESS: MAKING THE SHIFT FROM TACTICAL TO STRATEGIC IN 3 STEPS!
Leading Strategically vs. Reacting Tactically There’s a good reason your title changed from account manager to customer success manager. You’re […]
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Customer Success Manager: The Quarterback For Your Voice of Customer (VOC) Structure
Customer success managers are the owners of your customer accounts. If your organization is looking to create or strengthen its […]
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Product Management University Launches The Customer Outcome Framework for Product Management, Product Marketing, Sales and Customer Success
One View of the Customer. No Silos. Measurable Customer Value. Today, Product Management University announced the availability of its Customer […]
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Product Management University Launches The School of Customer Success for B2B
Learn Value Skills for Leading Customers Strategically Versus Reacting Tactically Rock Hill, SC – February 9, 2023 Today, Product Management […]
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5 Most Effective Techniques for Gathering Voice of Customer (VoC) Data in B2B
Voice of the Customer (VoC) data gives B2B organizations deeper insights into the business of their target customers so they […]
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The New Customer Success Manager – Leading Strategically vs. Reacting Tactically
The importance of the customer success manager role has grown commensurately with the popularity of subscription-based/recurring revenue models because of […]
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Webinar Archive: Using a Customer Outcome Model to Meet the Flat Economy Head On
The flattening economy or threat of a recession can force your target customers into do-nothing mode, and that’s bad news […]