Product Management University Announces Free Training Courses for Product Marketing Managers
Unconventional Product Marketing Skills to Drive More Revenue From Existing Products
Today, Product Management University announced free training courses for product marketing managers. It’s offering free eLearning versions of its Product Marketing 101 Basic Skills Courses. These courses offer an unconventional approach to traditional product marketing that makes it easier for product marketing managers to generate more revenue from existing products without splitting hairs to define and communicate their differentiating value.
Who Are the Courses For?
- Experienced product marketing managers that want to supplement their conventional product marketing skills with unconventional best practices specifically for B2B and earn an additional certification to distinguish themselves from others with more generic certifications.
- Aspiring product marketing managers that want to learn basic skills and best practices for B2B and B2B2C product marketing and get certified.
The Problem With Conventional Product Marketing Courses
Many product marketing managers struggle to connect deeply with customer needs, which can make it hard to frame the product in a way that speaks directly to the customer in terms of their business priorities, outcomes and obstacles.
1. Too Much Focus on Users
Conventional product marketing courses focus too much on tactical user problems which don’t reflect the real business needs of target customers, especially higher up in the organization.
Product Management University Courses specialize in making product marketing managers experts on their target markets and the top-down business priorities of customers in those markets so their value messages speak directly to customers in their own language instead of the technical language of the product.
2. No Alignment To Customer Strategy
The second issue with conventional product marketing courses is their lack of alignment with the overall product strategy, which reflects the customer’s strategic priorities. It results in messaging and marketing programs that are too generic and irrelevant to the customer’s real needs.
Product Management University Courses teach product marketing managers how to connect the dots between the product strategy, the customer’s strategic priorities and their product value messages so that customers feel like they’re engaging with someone that knows them as well as they know themselves.
3. Making Complex Products Sound More Complex
The third issue with traditional product marketing courses is their inability to make complex technical products sound simple, and not just for buyers and users, but also for salespeople. If your products are difficult to sell, they’re even more difficult to buy.
Product Management University Courses teach product marketing managers how to position, market and sell complex, highly technical products in conversational layperson terms, something everyone can understand.
What’s Unique About Product Management University Courses?
Conversational Value Messaging
First and foremost, Product Management University courses teach product marketing managers how to understand their target customers from the top down, from the executive suite all the way down to the people doing the work in the trenches. It’s the lynchpin to creating simple conversational value messages that resonate at all levels.
Customer Outcomes and Strategic Value
Second, Product Management University courses teach product marketing managers the value of making measurable customer outcomes the centerpiece of everything they do, versus problems. Customer outcomes are key to identifying the most critical problems your products solve so you can create strong and differentiating value messages in the proper context. If the problems your products solve don’t result in a business outcome that’s critical to the customer’s success, there’s no value.
The Product Management University approach gives product managers and their stakeholders the confidence they’re communicating real strategic value that’s measurable. It also establishes a direct line of sight in your messaging, from the customer’s strategic business outcomes all the way down to the user jobs in the trenches, and the associated product features that make those users better at their jobs.
What Product Marketing Courses Are Offered for Free?
There are six eLearning courses offered for free.
- Product Marketing 101 Basic Skills – this is the complete curriculum with 18 self-study lessons that fully prepare product marketing managers for B2B Product Marketing Certification.
The following five micro learning courses represent the Basic Skills 101 curriculum broken down into micro courses by subject area. These are perfect for product marketing managers that only want or need training on specific topics. Completing all the micro courses below fully prepares product marketing managers for B2B Product Marketing Certification.
- Market Segmentation & Voice of Customer (VoC) Basics
- Building Your Foundation for Measurable Customer Value
- Quantifying Your Top Market Opportunities
- Creating & Mobilizing Your Value Story
- Best Practices for Product Marketing Execution
Click here for course details and registration.
About Product Management University
Product Management University offers value skills training for high technology companies in B2B and B2B2C in the areas of product strategy, product management, product marketing, presales product demos and customer success.
Our Customer Outcome Framework aligns all stakeholders to a common view of the market with a single approach for uncovering customer value and measuring it so that it’s easier for organizations to build, market, sell and deliver products with strategic customer value that can be quantified.
