Tag: Product Management
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What is Product Portfolio Management? Explained in Simple Terms for B2B
Products are the lifeblood of your organization–without products, there would be no company. Staffing your organization with highly capable product managers is of utmost importance to ensuring the success of each product, but what happens when your portfolio starts to expand? Adopting a product portfolio management (PPM) approach is the logical next step in the […]
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My Faith in True Market-Facing, Customer-Value-Driven Product Management Has Been Fully Restored!
After countless conversations, articles, webinars and conference sessions, I started to feel like the profession of product management had been reduced to… After more than two dozen conversations with product management VPs and SVPs, I’m happy to report the market-facing, customer-value-driven product management I’ve long known is alive and well. At the top of the […]
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3 Creative Ways to Learn New B2B Skills for Product Management, Product Marketing and Product Demos
If you want to learn new B2B skills, it doesn’t mean you have to sit in a classroom (physical or virtual) for hours with an instructor, or labor through hours of video in self-paced courses. Here are three creative ways to up-level the B2B value skills of your Product Management, Product Marketing and Product Demo […]
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Adopting a Customer Value Model & the Culture Change
From a day-to-day execution perspective, the customer value model primarily touches product management, engineering, product marketing, sales and customer success. The culture shift however, absolutely positively starts in the C-suite. Here are the three biggest reasons organizations use a customer value model. What is The Customer Value Model? The customer value model is a simple […]
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Product Management Hierarchy and Job Titles
Whether launching a startup or creating an organization within a growing or mature company, establishing structure within your product management team is required for scale. The best way to start establishing that structure is by understanding the various types of product management roles as well as the hierarchy within the product management discipline. In this […]
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7 Key Metrics & KPIs for Product Managers in a Product-Led Growth Model
Data is crucial for measuring the success of a product or service. Many product managers have been fooled into thinking they need to measure fifty different metrics to find out whether their product is performing well or not. It doesn’t have to be that complicated. Track the following seven metrics and you’ll know how well […]
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It’s Time to Make Product Management Simple Again
If you’re in the “make product management simple” camp, there’s good news, and there’s bad news. 15 years ago, the conversations across the product management community were all about awareness, getting people to understand the discipline and its value to an organization. Here’s the good news. Today, product management is well-known and well represented in […]
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Product Management and Customer Success, It’s Time to Buddy Up!
Product management and customer success, it’s about time you become best friends! OK, product management. If you’re not already best friends with your customer success team, it’s time to buddy up. It was already trending before the pandemic, but crises have a way of accelerating things, as in the relationship with your existing customers, for […]
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Ideal Ratios: Product Managers to Product Owners to Engineers
It’s the $64,000 question. What’s the ideal ratio of product managers to product owners to engineers? Here’s the short answer. There isn’t a one-size-fits-all ratio. Here’s the other thing. There are numerous surveys that publish ratios based on the responses. DO NOT read anything into these survey results. They’re not good. They’re not bad. They’re […]
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White Paper: Product Portfolio Strategy
How It Drives a Chain Reaction of Success Across Product Management, Product Marketing, Sales & Customer Success In any team sport, the ultimate goal is to outscore every opponent and win the game. Every position on the team has a role in helping the team score or preventing opponents from scoring, but they have to […]