Publications
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By John Mansour on February 14, 2023
How to Build a More Valuable MVP Using Customer Outcomes
Minimum viable products (MVPs) are a useful tool for any organization looking to get a new product or a significant feature set to market. Organizations focused on measurable customer success understand that an MVP does one thing exceptionally well: provides positive customer outcomes that can be quantified. Building a valuable minimum viable product should not […]
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By John Mansour on February 9, 2023
Product Management University Launches The School of Customer Success for B2B
Learn Value Skills for Leading Customers Strategically Versus Reacting Tactically Rock Hill, SC – February 9, 2023 Today, Product Management University launched The School of Customer Success for B2B. The school specializes in strengthening the value skills of customer success managers to elevate their role from tactical issue-list managers to strategic account leaders that proactively […]
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By John Mansour on February 3, 2023
Webinar Archive: Improving Sprint Execution & Product Usability In One Fell Swoop!
As far as sprint execution is concerned, your agile process is good enough. It’s your feeder systems that need more muscle! In this training seminar, you’ll learn how to strengthen the most critical starting point so that that your themes, epics, user stories, sprints and product designs get off on the right foot with no looking […]
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By John Mansour on February 2, 2023
Product Marketing Roadmaps – Your Revenue Destination With Turn-by-Turn Directions
Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals. What is a Product Marketing Roadmap? […]
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By John Mansour on January 27, 2023
5 Most Effective Techniques for Gathering Voice of Customer (VoC) Data in B2B
Voice of the Customer (VoC) data gives B2B organizations deeper insights into the business of their target customers so they can build, market, sell, and deliver higher-value products and services that lead to more consistent and predictable growth. In B2B though, voice of customer data is used for more than just products. It’s the foundation […]
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By John Mansour on January 19, 2023
Strategic Portfolio Management: The Most Effective Product Strategy for B2B
An expanding portfolio requires stronger collaboration among product managers to ensure customers get what they need: solutions that deliver quantifiable value at a level higher than just the users. In traditional “products first” product management, however, competition for resources and product KPIs result in a less valuable portfolio that becomes more and more dependent on […]
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By John Mansour on January 18, 2023
The New Customer Success Manager – Leading Strategically vs. Reacting Tactically
The importance of the customer success manager role has grown commensurately with the popularity of subscription-based/recurring revenue models because of the implications on customer retention, wallet share and overall account revenue. What is a Customer Success Manager? The ultimate goal of a customer success manager is to make sure existing customers get the intended value […]
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By John Mansour on January 9, 2023
Product Led Growth and Product Marketing’s Growing Influence on Product Design in B2B
B2B product marketing changes significantly in a product led growth (PLG) model because the manner in which you’re positioning, marketing and selling your products is completely different than a direct sales model. If you’re a product marketer, one of the biggest changes in a PLG model is your growing involvement and influence on product design. […]
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By John Mansour on January 5, 2023
Webinar Archive: Using a Customer Outcome Model to Meet the Flat Economy Head On
The flattening economy or threat of a recession can force your target customers into do-nothing mode, and that’s bad news for everyone. Learn what a customer outcome model is, why it’s easier than anything you’re doing now, and how product management, product marketing and sales can use it to meet the down economy head on, uncover new value opportunities and still […]
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By John Mansour on January 5, 2023
The 5 Ws and 1 H for Product Managers
The 5 Ws and 1 H represent a clever technique for developing a holistic story about a particular subject and can be especially useful for product managers. The end-game with the 5 Ws and 1 H is to develop complete value context around your product roadmaps, sprints, positioning, etc. as well as the value to […]