Category: Product Management
-
Product Management and Customer Success, It’s Time to Buddy Up!
Product management and customer success, it’s about time you become best friends! OK, product management. If you’re not already best friends with your customer success team, it’s time to buddy up. It was already trending before the pandemic, but crises have a way of accelerating things, as in the relationship with your existing customers, for […]
-
Ideal Ratios: Product Managers to Product Owners to Engineers
It’s the $64,000 question. What’s the ideal ratio of product managers to product owners to engineers? Here’s the short answer. There isn’t a one-size-fits-all ratio. Here’s the other thing. There are numerous surveys that publish ratios based on the responses. DO NOT read anything into these survey results. They’re not good. They’re not bad. They’re […]
-
White Paper: Product Portfolio Strategy
How It Drives a Chain Reaction of Success Across Product Management, Product Marketing, Sales & Customer Success In any team sport, the ultimate goal is to outscore every opponent and win the game. Every position on the team has a role in helping the team score or preventing opponents from scoring, but they have to […]
-
Win-Loss Analysis: Effort vs. Results
Here are some general rules of thumb in the enterprise B2B space when it comes to win-loss analysis. No scientific data here, just many years of sales experience. When You Win The majority of your wins happen because: When You Lose Most deals are lost for the exact opposite reasons listed above. When the Product […]
-
Metrics for Product Managers – The Only 3 You Should Care About
I’ve read a number of articles lately about suggested metrics for product managers, especially ones they should track for their products, and I’m absolutely mortified. It seems like the list of metrics keeps growing, only because we find new things that can be measured. But as the list gets longer, the metrics seem to have […]
-
PROS & CONS: Product Management and Product Marketing Reporting to the Same Executive
Let’s get the obvious out of the way right up front. If product management and product marketing are on the same page with complementary agendas, and both are executing well, reporting structures don’t matter. In some organizations though, that’s a BIG IF! It’s worth a look-see to examine the pros and cons of having product […]
-
Proficientz Launches Product Management University for B2B
Three Dedicated Schools For Product Success & Career Growth ROCK HILL, SC (PRWEB) JUNE 22, 2022 Proficientz, Inc. announced today the launch of Product Management University for B2B with three dedicated schools: The School of Product Management The School of Product Marketing The School of Product Demos. Each school offers basic and advanced training programs accompanied […]
-
Are You Just Building User Stories or Improving User Job Performance?
Let’s net it out on user stories! Your product has two goals: Goal #2 can’t be met without accomplishing goal #1. If you’re on board so far, pause your reading for a minute and go look at your backlog of user stories. I’m willing to bet dollars to donuts that 95% or more of your […]
-
Customer Innovation is the Best
The best kind of innovation is when you don’t have to build anything to offer a new solution. Customer innovation comes in many forms. The best possible situation though, is when customers come up with a new way to use your product that you never thought of, and it doesn’t require you to do anything […]
-
B2B: Three Twists on Traditional Product Management
Meeting the needs of a market and building products people love are traditional product management principles. However, those principles take on a few unique twists in B2B (B2B2C). Here are three that should always be top-of-mind. 1. Product Intent The dialogue in the product management profession starts and ends largely with “build amazing products customers […]