Category: Product Management
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The Leadership Side of Product Management – What Does It Really Mean?
The leadership side of product management reaches its pinnacle when you have the complete trust of executives, marketing, sales, engineering, finance, customer success, and customers. The real question is, how do you get there? Product management leadership comes in two flavors. In both cases, there are three things you need to be really good at. […]
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VP of Product Management: Your 7-Point Plan for the First 100 Days
Congratulations! You’ve just landed your first VP of Product Management job and expectations are sky high. No pressure! Here’s a 7-point plan for your first 100 days. The objective of this particular plan is to get you playing offense right out of the gate. Before we get to the plan, here’s the first thing you’re NOT going […]
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Product Management After an Acquisition – Your 5-Point Plan
What does product management after an acquisition look like? This might sound familiar. The acquisition has closed. The press releases have been issued. The pre-acquisition energy is fading. Everyone’s asking product management, “what’s the plan?” Let’s assume the product line you’ve acquired has complementary value to your existing portfolio. In other words, customers get more […]
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Definition of a Business Solution – 5 Components
The definition of a business solution is all about customer outcomes. The key to defining a solution is to use the customer’s vocabulary. That way everyone understands it. There are five key components to defining a business solution. In conversation, someone might ask, “What’s on our roadmap?” Your business solution response might go something like this: “We’re going to […]
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Market Driven Products vs. Market Driven Product Companies: Three Differences!
There are three key differences between market driven products and market driven product companies. Market-driven products, if taken literally, could result in multiple product silos with competing goals and contention over resources. Market-driven product companies adopt a “whole is greater than the sum of the parts” approach. They leverage their entire portfolio to create higher value multi-product […]
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Product Manager Roles and Responsibilities
The product manager roles and responsibilities are centered on two key parameters in a B2B environment. Given that the product manager role runs the gamut from one organization to another, this product manager job description is written in the broader context of the B2B product management function versus the individual contributor. Product Manager Job Description The B2B […]
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The Solutions Manager Role In Its Purest Form. Consider It!
The solutions manager role in its purest form mirrors one or more vertical industries and/or customer business functions. It feeds product management, product marketing, sales and customer success teams, and has no intended alignment to any products. Its mission is to deliver pure, unbiased customer business requirements to all customer-facing functions, especially product management, product […]
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Product Feature ROI – A Fool’s Errand?
If you’ve ever been asked to produce a product feature ROI, you know what a mind numbing exercise it is. In most cases it’s a fool’s errand. Here’s the deal: most products and features are usually integrated and target the same markets and same customers. If that’s the case, think about how much additional revenue […]
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Product vs Solution: The Key Difference
The difference between product vs solution is the simple difference between what you do and what your customers want to accomplish. You build products and features. Your customers want to get better at admitting patients, doing legal research, running payroll, designing clothing, taking customer orders, inventorying a warehouse, etc. If you want to define the difference […]
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Business Problem Definition – Why Problem Based Business Requirements Are a Big Problem!
All great products start with a well-defined need. But a lot of products miss the mark because they start and end with a business problem definition. That’s why problem based business requirements are a big problem. A problem doesn’t occur until someone is doing something and encounters one or more obstacles (problems) that prevent them […]