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The Solutions Manager Role In Its Purest Form. Consider It!

solutions manager role

The solutions manager role in its purest form mirrors one or more vertical industries and/or customer business functions. It feeds product management, product marketing, sales and customer success teams, and has no intended alignment to any products. Its mission is to deliver pure, unbiased customer business requirements to all customer-facing functions, especially product management, product marketing and sales.

Think of the solutions manager role as the chief business requirements gatherer. It provides the richest possible voice of the customer to product management, product marketing, sales and customer success teams so that your organization is aligned to a common set of customer business priorities and success metrics.

Here’s perhaps the most important part of the job. The solutions manager is gathering customer industry dynamics and business requirements as if your company and its products didn’t exist, albeit with a focus on business functions that are most relevant to your solutions. Pure customer!

If your solutions target the HR department, you’d have solutions managers for personnel, talent management, etc. If your solutions target the IT department, you’d have solutions managers for help desk, application support, etc.

If your organization targets specific vertical industries like retail, healthcare and banking, add the industry layer to the above.

REALLY IMPORTANT POINT HERE! You may not need one solution manager for each vertical industry or customer function. The solution manager role isn’t making decisions for anyone. It’s simply giving other disciplines a clear unbiased view of the market and customers to simplify their plans, priorities and decisions.

The solution manager role delivers pure, unbiased, unfiltered customer business requirements that shape the priorities across every part of your organization, especially products, and puts your organization in the best possible position to make customers quantifiably better at their business.

Consider what those customer outcomes would do for your growth and profitability!

Click here if you want to experience the easiest way to learn product management, product marketing, pre-sales demos and customer success with our unique hands-on learning format. Be sure to check out our Product Management Framework that simplifies everything by making customer outcomes the starting point for building, marketing, selling and delivering strategic value.

Product Manager Job Description

by John Mansour on November 3, 2021.