Category: Product Management
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The 5 Ws and 1 H for Product Managers
The 5 Ws and 1 H represent a clever technique for developing a holistic story about a particular subject and can be especially useful for product managers. The end-game with the 5 Ws and 1 H is to develop complete value context around your product roadmaps, sprints, positioning, etc. as well as the value to […]
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What Is Product Experience & Why Does It Matter?
Product experience is a vital part of product design and development. Your product should be able to make customers measurably better at specific job tasks that are critical to their success, for sure, but does it do so easily and efficiently, and even more importantly, do those customers actually enjoy using it? Product experience takes […]
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User Personas, Buyer Personas, and the Missing Link in B2B
If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. However, user personas and buyer personas are distinctly different. Both represent different needs of the same organization. If you’re a […]
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What is Product Portfolio Management? Explained in Simple Terms for B2B
Products are the lifeblood of your organization–without products, there would be no company. Staffing your organization with highly capable product managers is of utmost importance to ensuring the success of each product, but what happens when your portfolio starts to expand? Adopting a product portfolio management (PPM) approach is the logical next step in the […]
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My Faith in True Market-Facing, Customer-Value-Driven Product Management Has Been Fully Restored!
After countless conversations, articles, webinars and conference sessions, I started to feel like the profession of product management had been reduced to… After more than two dozen conversations with product management VPs and SVPs, I’m happy to report the market-facing, customer-value-driven product management I’ve long known is alive and well. At the top of the […]
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Evolving to Product Led Growth in 5 Steps
Starting a new company and building it around a product led growth model is much different than transforming a mature company that was built for direct sales and evolving it to a product led growth model. First of all, you don’t have the baggage of a product portfolio that was built for direct sales. Second, […]
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3 Creative Ways to Learn New B2B Skills for Product Management, Product Marketing and Product Demos
If you want to learn new B2B skills, it doesn’t mean you have to sit in a classroom (physical or virtual) for hours with an instructor, or labor through hours of video in self-paced courses. Here are three creative ways to up-level the B2B value skills of your Product Management, Product Marketing and Product Demo […]
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Product Management Hierarchy and Job Titles
Whether launching a startup or creating an organization within a growing or mature company, establishing structure within your product management team is required for scale. The best way to start establishing that structure is by understanding the various types of product management roles as well as the hierarchy within the product management discipline. In this […]
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7 Key Metrics & KPIs for Product Managers in a Product-Led Growth Model
Data is crucial for measuring the success of a product or service. Many product managers have been fooled into thinking they need to measure fifty different metrics to find out whether their product is performing well or not. It doesn’t have to be that complicated. Track the following seven metrics and you’ll know how well […]
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It’s Time to Make Product Management Simple Again
If you’re in the “make product management simple” camp, there’s good news, and there’s bad news. 15 years ago, the conversations across the product management community were all about awareness, getting people to understand the discipline and its value to an organization. Here’s the good news. Today, product management is well-known and well represented in […]