Category: Product Demos
-
What Makes a Memorable Product Demo and Why is it Important?
Product demos are one of the most critical components of strong product marketing and sales for SaaS organizations. A great product demo creates an urgency to buy, while a bad product demo sends prospects running. Software product demos can also be incredibly valuable for startups who don’t have the luxury of a formalized product marketing […]
-
How to Make a Product Demo Video That Converts Leads to Customers
In today’s marketing environment, video content is king. In B2B, an effective product demo video can either make or break your sales pipeline. According to research by Wyzowl, “88% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.” Even if your product is not one that […]
-
3 Creative Ways to Learn New B2B Skills for Product Management, Product Marketing and Product Demos
If you want to learn new B2B skills, it doesn’t mean you have to sit in a classroom (physical or virtual) for hours with an instructor, or labor through hours of video in self-paced courses. Here are three creative ways to up-level the B2B value skills of your Product Management, Product Marketing and Product Demo […]
-
The Worst Way to Qualify a Lead: Do a Demo
The higher your price point, the truer this is, and vice-versa. How to Qualify a Lead To qualify a lead, there are two parts to the equation. It usually takes a couple of meetings to get enough information on both fronts to where you’re confident enough to invest time pursuing the opportunity. Here’s the thing. […]
-
Sales Demos: Stop Using This Phrase
When it’s all said and done, it’s your sales team that differentiates you more than anything else in the B2B sales process. Sales demos are your best opportunity to shine because you have the numbers in your favor when presenting to an audience of multiple stakeholders. Some wise person once said, “Customers don’t buy because […]
-
Win-Loss Analysis: Effort vs. Results
Here are some general rules of thumb in the enterprise B2B space when it comes to win-loss analysis. No scientific data here, just many years of sales experience. When You Win The majority of your wins happen because: When You Lose Most deals are lost for the exact opposite reasons listed above. When the Product […]
-
Can You Give Me an Overview of Your Product?
I’ll never forget it. This was the best product overview / demo I’ve ever been given. I paid twice as much as I intended and couldn’t have been happier. The moral of the story…product positioning is 80% buyer, 20% product. Before business backpacks were a thing, I was in the market for a new laptop […]
-
Proficientz Launches Product Management University for B2B
Three Dedicated Schools For Product Success & Career Growth ROCK HILL, SC (PRWEB) JUNE 22, 2022 Proficientz, Inc. announced today the launch of Product Management University for B2B with three dedicated schools: The School of Product Management The School of Product Marketing The School of Product Demos. Each school offers basic and advanced training programs accompanied […]
-
Web-Based Demos Are Grounding You on This One Thing
In the enterprise B2B space, it’s hard to imagine a world where discovery calls and sales demos aren’t done via web meeting. Web-based demos are here to stay! If you’re in a sales engineer, picture this…3-4 cities a week, all the planes, trains, automobiles and hotels you can take. And this… one demo a day, […]
-
You’re Trying to Sell Value. Buyers Want to Talk Product.
As a salesperson, it gets beat into your head in every pipeline review, every team meeting and every sales training session. Sell value, not features! Then comes demo day on your next opportunity and you’ve got the value pitch all teed up, except your audience wants to talk product. It’s 20-questions as soon as the […]