Category: Product Management
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Bridging the Gap – Strategic vs Tactical Customer Discovery
Market and customer discovery is the single most foundational skill for success in product management and product marketing. There are two things to consider when it comes to being more strategic in your discovery. One of them is obvious and the other is rarely if ever discussed. Let’s start with the obvious one, understanding what’s […]
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Forecasting Revenue by Market vs. Product
Product managers and product marketing managers, if you’re into data driven decisions, forecasting revenue is one of the more difficult things you’re tasked with, especially for each product/module. There’s a good reason it’s so difficult. But here’s the bigger thing. With the recurring revenue models in B2B software, it’s not just product management and product […]
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Product Roadmaps – The Forgotten Part That’s Taking You Nowhere Faster!
Think of your roadmaps, backlogs and sprints as a very specific set of turn-by-turn directions. For the most part, your teams can execute those directions very well. There’s only one problem, and it’s a big one. Where are you supposed to end up? What’s the destination? How will you know when you’ve arrived? Is it […]
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More Strategic – Product CEO or Portfolio Executive?
The product CEO analogy for product managers has been around forever, but when you think about it, does it really make sense for B2B software? Every product manager wants to have a reputation for being strategic. The question is, can you have a greater strategic impact as a product CEO or as a member of […]
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The Biggest Difference Between Product Management and Portfolio Management
The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Product Management In a product management model, product managers assess markets where their products can best succeed and they […]
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AI and Product Management – Your Intern For Now
(Artificial Intelligence) AI and product management is a white-hot topic that runs the gamut, from the countless benefits to product managers all the way to replacing product managers, and everything in between. As with any new technology, there’s a maturation curve. To that end, there’s the question of how AI can help product managers right […]
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10 Things That Would Happen if All Customer-Facing Disciplines Were Aligned to a Common View of the Customer
Here are 10 things that would happen if product management, product marketing, sales and customer success all had a common view of your target customers. Is there more to it than this? Sure, broader market research, competitive landscape, emerging technologies, etc., but this how you build your organization’s core strength for the long haul. Do […]
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Rearchitecting Your Platform? Don’t Stress Over Feature Parity!
Rearchitecting your platform is a necessary evil but every software company has to suck it up at least once. If you’re fortunate enough to have success over the long haul, you’ll do it a few times. It’s total stress though, especially for product management and product development teams because of the tremendous pressure to deliver […]
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How to Create a Product Vision That Energizes Stakeholders
Most product managers know how to create a product vision, but that’s not the hard part. The more difficult part is getting stakeholders energized and on board the proverbial train. Here’s the thing. The extent to which stakeholders get behind your product vision has everything to do with how the product vision is articulated. What […]
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Free eBook: Top-Down Customer Discovery – Uncovering THE BIG WHY
I published this eBook to highlight the number one goal of customer discovery! It’s to make sure the products and services you’re building, marketing, selling and delivering are consistently tied to something that has measurable strategic value to your customers. That’s why the top-down aspect of customer discovery is so critical to success and why […]