Tag: Product Marketing
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Do This to Make Your Products Easier to Buy
If you want to make your products easier to buy, they have to be easier to sell. The most common mistake product marketers make with product positioning is they do it without regard for their salesforce’s ability to deliver it. Making products easier for the salesforce to sell is the single biggest thing product marketers […]
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If It Doesn’t Have Customer Value First, FAHGETTABOUDIT!
No matter what role you play—product management, product marketing, sales, customer onboarding, or account management—if your starting point isn’t quantifiable customer value, fuhgeddaboudit! Nothing else matters. Period. End of story. I know firsthand how easy it is to get caught up in your own goals—corporate goals, sales targets, marketing KPIs, retention quotas. Before you know […]
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Product Management University Announces Product Strategy Framework for B2B
Today, Product Management University announced its Product Strategy Framework for B2B product management. This framework makes it easier for organizations to hit their financial and strategic goals with fewer stops and starts because it eliminates the need for every product to have its own strategy that ultimately stretches the organization too thin to execute any of […]
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How To Make Generative AI Your Full-Time Market Research Intern
If there’s one thing product managers and product marketing managers wish they had more time for, it’s market research. No sales situations, no customer issues, just pure market research without any agenda other than gaining an unbiased view of the market so they can be more effective in their roles, especially strategy and planning. It’s […]
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The Solutions Value Chain: A Framework for Strategic Customer Value
What is The Solutions Value Chain? The Solutions Value Chain is a framework that helps you uncover real, strategic value for your customers—from the top of their organization all the way down to the people in the trenches doing the day-to-day work. It’s designed to ensure that your products don’t just help users but make a measurable […]
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Something to Get You Ready for 2025 Product Strategy Season
September is right around the corner and that means the 2025 strategy season is here for many of us. For all you product managers out there, here’s something that’ll help you energize stakeholders and separate the pretenders from the contenders when it comes to influencing your product priorities for 2025, and it won’t cost you […]
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If I Were Building a Product Marketing Organization From the Ground Up
If I were building a product marketing organization from the ground up, I’d consider myself lucky. Most product marketing leaders inherit a team and then face the task of shaping it to meet their ideal make-up and the desired goals of the organization. Sometimes it works out great, but the tough part is the amount […]
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How To Climb The Product Marketing Career Ladder Faster
If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. How you do these things may differ depending on your products and your sales model, but they’re otherwise timeless. I had great success with them in both individual contributor roles and leadership roles. […]
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The Most Basic Rule of Product Positioning – It’s Easy
I learned a lot about product positioning long before I ever stepped into a product marketing role. For the first four years of my software career, I was a pre-sales solution consultant, a.k.a. demo guy! I think of demos as verbal product positioning. The difference is demos are a two-way dialogue with buyers whereas product […]
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Positioning Value – The Simplest Things Are The Hardest to Say
To all of you product marketers out there, you totally understand this situation! When it comes to positioning value, sometimes the simplest things are the hardest to say. A good friend of mine is leaving his corporate job and going out on his own as a consultant with an amazing track record of success. He […]