Tag: Product Management
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If I Were Building a Product Management Organization From Scratch, It Wouldn’t Have Product Managers
Don’t sweat it, product manager purists. Building a product management organization in this manner gets you into your dream job, […]
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Product Management University Launches The Customer Outcome Framework for Product Management, Product Marketing, Sales and Customer Success
One View of the Customer. No Silos. Measurable Customer Value. Today, Product Management University announced the availability of its Customer […]
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Product Manager Career Path: Positions, Responsibilities, and How to Advance
Product management is one of the hottest careers in high-tech right now with tremendous career growth. If you’re considering a […]
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How to Build a More Valuable MVP Using Customer Outcomes
Minimum viable products (MVPs) are a useful tool for any organization looking to get a new product or a significant […]
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Webinar Archive: Improving Sprint Execution & Product Usability In One Fell Swoop!
As far as sprint execution is concerned, your agile process is good enough. It’s your feeder systems that need more […]
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Strategic Portfolio Management: The Most Effective Product Strategy for B2B
An expanding portfolio requires stronger collaboration among product managers to ensure customers get what they need: solutions that deliver quantifiable […]
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Product Led Growth and Product Marketing’s Growing Influence on Product Design in B2B
B2B product marketing changes significantly in a product led growth (PLG) model because the manner in which you’re positioning, marketing […]
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Webinar Archive: Using a Customer Outcome Model to Meet the Flat Economy Head On
The flattening economy or threat of a recession can force your target customers into do-nothing mode, and that’s bad news […]
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The 5 Ws and 1 H for Product Managers
The 5 Ws and 1 H represent a clever technique for developing a holistic story about a particular subject and […]
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User Personas, Buyer Personas, and the Missing Link in B2B
If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. […]