Your Product Portfolio Needs a Good S.W.O.T.

SWOT analysis is far from a new concept, especially for individual products. In B2B though, assessing your product portfolio SWOT (Strengths, Weaknesses, Opportunities and Threats) should be an annual ritual. Why? It offers a macro view of your portfolio’s performance and provides valuable insights that drive your go-to-market strategy and ultimately your product, marketing and sales investment priorities. What is a […]