VALUE SKILLS
What Makes B2B Different?
Identifying Customer Needs Starts From the Top Down
It’s more than buyer and user personas. Everything from the definition of a market segment to the way you uncover and meet customer needs is different. It all starts with the unique definition of the B2B customer.
That’s why Customer Value Skills Training & Certification from Product Management University is a cut above other generic programs offered by our competitors. Our frameworks, best practices and tools, now fine-tuned for generative AI, are tailored specifically to business-to-business (B2B) and business-to-business-to consumer (B2B2C) organizations so that you understand your target customers at a much deeper level and create products that deliver greater strategic value.
The best part is our B2B practices simplify the things that are stressing you out most. If it doesn't have value to the customer, nothing else matters. That's why our unique "customer outcomes" approach is the foundation for building, marketing, selling and delivering guaranteed customer value that can be quantified, simplifying execution, and keeping stakeholders fully energized along the way.
CUSTOMER VALUE SKILLS TRAINING & CERTIFICATION
Learn Unique Customer Value Skills That Keep More Buyers Coming and Current Customers Paying!
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Product ManagementProduct Management
PRODUCT MANAGEMENT VALUE SKILLS
Basic Product Management Courses | Advanced Product Strategy Baseline your team with a common foundation of market-facing skills and value-based decision-making, now assisted by generative AI. Grow faster in a crowded market with our Portfolio Management & Strategy Course and elevate your team from transactional to strategic. Basic and advanced certification.
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Product MarketingProduct Marketing
PRODUCT MARKETING VALUE SKILLS
Basic Product Marketing Courses | Advanced Portfolio Marketing Learn how to drive more revenue from existing products and meet buyers and salespeople in their comfort zone, now assisted by generative AI. Elevate your team to a market strategy engine that’s leading more than reacting with our Portfolio Marketing & Strategy Course. Basic and advanced product marketing certification.
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Product DemosProduct Demos
PRODUCT DEMO VALUE SKILLS
Feature Tour or Value Story? Whether it's a prospect, an internal audience or a customer, you'll learn how to use a combination of strategic value themes and short stories to convince your audience you understand the customer as well as they understand themselves. Our Basic Demo Skills Course will do just that. Get certified.
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Customer SuccessCustomer Success
CUSTOMER SUCCESS VALUE SKILLS
Lead Strategically Instead of Always Reacting Tactically! Imagine skilled facilitators, leading strategic planning meetings with customers, creating account roadmaps and executing to-do lists that impact the customer’s strategic goals. Leading customers more than reacting. That’s what your team will learn in our Customer Success Value Skills Course. Get certified.
“I love the messaging framework because it forces us to think like a customer before we think about our products. John did a great job of personalizing his training to our markets and we walked out with a complete value dialogue for our newest product. It’ll be really easy to apply this framework to other products going forward. John is a great instructor and I highly recommend his training.”
“You exceeded everyone’s expectations, and the team couldn’t stop talking about what they learned in the training.”
“I was fortunate enough in a previous Product Management role to have a boss who wanted us to have all the best training and had budget to make that happen. That means I've done training on all the big ones and some of the lesser known models or frameworks. My feeling, after having been through many of them, is that Product Management University is the best.”
“Thank-you very much John! You are a great trainer and very knowledgeable about Pre-Sales. I needed work on trying to get myself out of ‘verbose’ talking and showing too much product. 10 months later, I'm still using your techniques and they are leading to great success.”
“I took John's self-paced Product Management training (and also purchased his book on Amazon) and loved it! The training is insightful, easy to understand, and a must-have foundation for any Product Manager. I highly recommend this training to any product manager or portfolio owner. Thanks for sharing your knowledge John!!”
One Framework
THE BEST OF THE BEST PRACTICES
A Simple Cross-Functional Framework With a Common Language
Imagine that the best practices and techniques you use to uncover and meet customer needs follows a common value framework across product management, product marketing, sales and customer success.
The end result would be complete alignment across all customer-facing functions where each team is doing its part to build, market, sell and deliver solutions that support a common set of strategic and tactical customer business priorities.
It’s not a pipe dream!
Our B2B Product Management Framework combines the best of the best practices in product management, product marketing, sales discovery, pre-sales demos and customer success and wraps them neatly into one simple framework with common terminology and best practices for building, marketing, selling and delivering products with strategic customer value.
We've done all the hard work to make it simple for you!
Best Practice Publications for B2B
Product Management | Product Marketing | Product Demos | Customer Success
Campus Connect
Immerse Yourself in B2B Value Skills!
