Training Courses On-Demand, Online & Onsite
Product ManagementProduct Management
The School of PRODUCT MANAGEMENT
Lead More. React Less! Product management training and certification on basic product and advanced portfolio management skills. Reactive is no longer the rule. It's the exception.
Product MarketingProduct Marketing
The School of PRODUCT MARKETING
Learn How to Make Your Products Easier to Sell. It makes them easier for customers to buy! Basic and advanced product and portfolio marketing courses & certification for B2B.
Product DemosProduct Demos
The School of PRODUCT DEMOS
The Presenter is Your Differentiation! Software demo training & certification that makes complex products look simple because they're delivered with the customer's version of your value story.
Customer SuccessCustomer Success
The School of CUSTOMER SUCCESS
More Offense Than Defense. Customer Success training and certification on value skills that position you to grow account success by leading strategically versus reacting tactically.
Customer Problems are a Problem!
You can validate and solve customer problems all day long but how do you know those are "the real problems?" You don't unless your starting point is a customer outcome. That's what makes our framework simple to learn and adopt.
- Personalized hands-on training. Know exactly what good looks like for you.
- Customer Outcome Framework. Simplify everything. Grow predictably.
- Unique best practices for B2B/B2B2C. Grow your products. Grow your career.
All Disciplines Aligned. No Silos!
Customer Outcomes Drive Everything!
Imagine how high your ceiling can be when products, marketing, sales and customer success teams are aligned to a common set of customer outcomes with quantifiable strategic value.
There's only one framework that's got you covered across all disciplines with basic, intermediate and advanced skills. You'll never have to ground your team again to switch to another framework!
Keep It Simple With Best Practice Publications for B2B
Product Backlog 101: How to Build a Winner Using Customer Outcomes
When it comes to innovation and product management, a great idea can only get you so far. In order to […]
Market Segmentation: The Key to Unlocking Your Product’s Marketing Potential in B2B
If you’re a dog or cat owner and your clothing and furniture are covered in pet hair, do you reach […]
Product Demos: Avoiding the Trap of Telling vs. Selling
If you’re a pre-sales solution consultant or sales engineer, falling into the trap of telling vs selling can happen before […]
Customer Success Manager: The Quarterback For Your Voice of Customer (VOC) Structure
Customer success managers are the owners of your customer accounts. If your organization is looking to create or strengthen its […]