Training Courses On-Demand, Online & Onsite
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Product ManagementProduct Management
The School of PRODUCT MANAGEMENT
Lead More. React Less! Product management training and certification on basic product and advanced portfolio management skills. Reactive is no longer the rule. It's the exception.
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Product MarketingProduct Marketing
The School of PRODUCT MARKETING
Learn How to Make Your Products Easier to Sell. It makes them easier for customers to buy! Basic and advanced product and portfolio marketing courses & certification for B2B.
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Product DemosProduct Demos
The School of PRODUCT DEMOS
The Presenter is Your Differentiation! Software demo training & certification that makes complex products look simple because they're delivered with the customer's version of your value story.
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Customer SuccessCustomer Success
The School of CUSTOMER SUCCESS
More Offense Than Defense. Customer Success training and certification on value skills that position you to grow account success by leading strategically versus reacting tactically.
Our Difference
Simplicity!
Customer Problems are a Problem!
You can validate and solve customer problems all day long but how do you know those are "the real problems?" You don't unless your starting point is a customer outcome. That's what makes our framework simple to learn and adopt.
- Personalized hands-on training. Know exactly what good looks like for you.
- Customer Outcome Framework. Simplify everything. Grow predictably.
- Unique best practices for B2B/B2B2C. Grow your products. Grow your career.
“I love the messaging framework because it forces us to think like a customer before we think about our products. John did a great job of personalizing his training to our markets and we walked out with a complete value dialogue for our newest product. It’ll be really easy to apply this framework to other products going forward. John is a great instructor and I highly recommend his training.”
“I took John's self-paced Product Management training (and also purchased his book on Amazon) and loved it! The training is insightful, easy to understand, and a must-have foundation for any Product Manager. I highly recommend this training to any product manager or portfolio owner. Thanks for sharing your knowledge John!!”
“I was fortunate enough in a previous Product Management role to have a boss who wanted us to have all the best training and had budget to make that happen. That means I've done training on all the big ones and some of the lesser known models or frameworks. My feeling, after having been through many of them, is that Product Management University is the best.”
“Thank-you very much John! You are a great trainer and very knowledgeable about Pre-Sales. I needed work on trying to get myself out of ‘verbose’ talking and showing too much product. 10 months later, I'm still using your techniques and they are leading to great success.”
One Framework
All Disciplines Aligned. No Silos!
Customer Outcomes Drive Everything!
Imagine how high your ceiling can be when products, marketing, sales and customer success teams are aligned to a common set of customer outcomes with quantifiable strategic value.
There's only one framework that's got you covered across all disciplines with basic, intermediate and advanced skills. You'll never have to ground your team again to switch to another framework!
Keep It Simple With Best Practice Publications for B2B
Campus Connect
Immerse Yourself in B2B Value Skills!
