Make Customers Better at What They Do. It Makes You Better at Everything You Do!

Our Vision

GROW YOUR COMPANY. GROW YOUR CAREER. KEEP IT SIMPLE!

Help your organization grow faster and become a leader in your markets with unique skills and best-practices that make it simple to build, market, sell and deliver solutions with greater strategic value for your customers.

Personally, to help you have a more rewarding career with unique skills and best-practices that are valuable in any profession you choose.

To put customer value at the forefront of everything you do. It's the key to simplicity!

Our Mission

Build, Market, Sell & Deliver Strategic Customer Outcomes

Our mission is to deliver personalized hands-on training for product management, product marketing, sales and customer success teams that's simpler to learn and adopt than any other curriculum on the markets so you can deliver greater strategic value than any of your competitors.

John Mansour

MEET OUR PRESIDENT

Market Leadership Begins in Product Management!

Imagine your growth trajectory if product, marketing, sales and customer success teams were completely aligned to a common set of customer goals and outcomes with quantifiable strategic value.

Product Management builds solutions that remove obstacles to those outcomes. Product Marketing and Sales promote and sell customer success stories. Customer Success teams onboard customers to deliver the outcomes then nurture them to even greater success.

That's why I founded Product Management University, to unlock your full growth potential by making quantifiable customer outcomes the starting point for everything!

It all starts with product management. As product management goes, so goes the rest of the organization!

About Us

Need-To-Know Company Facts

B2B/B2B2C Specialization. Because you have to apply common principles very differently in B2B. We've done it for you!
Hands-On Personalized Training. The easiest way to learn something is to roll your sleeves up and do it. In our classrooms, virtual, in-person and on-demand, you'll experience hands-on learning that's personalized to your own products and markets. You won't have to figure it out after the training!
Customer Outcomes Simplify Everything. It's our never-ending mission to make it easier for you to succeed in product management, product marketing, sales and customer success!
One Framework that aligns products, marketing, sales and customer success teams to a common set of customer outcomes with quantifiable strategic value. Everyone does their part to eliminate the obstacles!
Evolving With the Market. That's why you've continuously trusted us to train your teams. We practice what we preach.

Founded in 2001.

THOUGHT-LEADING PUBLICATIONS & ARTICLES for B2B

Product Management

Why Market Leadership Starts With Product Management
There are a million and one things that go into creating a market leading company. But products are the nucleus, and that means market leadership starts with product management. There are the obvious things product management does. Everyone knows what they are, so there’s no need to rehash them. A simple ChatGPT inquiry will give […]

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Product Marketing

How to Create a Revenue Plan With Sales In 5 Steps
If you want to create a revenue plan with sales that gives you a more realistic chance of hitting your revenue targets, give some thought to a broader market strategy where each product plays a role versus a marketing plan for each product. If you’re in product marketing, you know all too well how this […]

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Product Demos

Competitive Demos – How to Attack Your Competitor’s Strengths
Competitive demos are stressful, especially when you’re operating on very little knowledge or hearsay information about your competitor’s weaknesses. Here’s the thing about focusing on your competitor’s weaknesses. Just like you, they know their own shortcomings and there’s a good chance they’ve been schooled on how to neutralize them with some clever positioning or avoidance […]

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Customer Success

How Customer Success Can Grow User Adoption on New Releases
If you’re looking to grow user adoption on your products, a few more tools in your arsenal beyond traditional release announcements and in-product reminders will help your cause. Put yourself in the shoes of your users. They’re short-handed, carrying heavier workloads, and they’re overwhelmed with the amount of information coming at them from every direction, […]

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