Set your strategic roadmap priorities with corresponding backlogs. 2 Lessons.
Best practices for executing your roadmap, go-to-market readiness and structuring your team for value. 4 Lessons.
Introduction to Product Management University & Outcome-Based Product Marketing + a consistent approach for defining your target customers. 5 Lessons.
How to create a strong value foundation by making customer outcomes front and center, including competitive comparisons. 7 Lessons.
Quantify the top market/revenue opportunities for sales and create your strategic product marketing roadmap. 1 Lesson.
Create your product value story and and your highest priority marketing materials and sales tools requires for execution. 4 Lessons.