Personalization
What Does Good Look Like for Me?
Imagine This!
You go to a training course that’s 100% focused on you, your role, your products, your markets, your customers and your business and you walk away with a simple paint-by-numbers framework for managing, marketing and selling your products, onboarding customers and nurturing those accounts.
You’ll know exactly what good looks like for you because we’ll do it together in the classroom.
That’s the Product Management University way. Hands-on personalized training that’s designed to make you more successful faster than all the generic lecture-style training programs offered by our competitors.
We raise the personalization bar even higher because our Framework, best practices and training curriculum are fine-tuned for B2B and B2B2C organizations, where the biggest difference is the definition of the customer and your approach to delivering measurable strategic value.
That’s why customer outcomes are the centerpiece of everything we do. If you understand what your target customers are ultimately trying to accomplish from the top down, all you have to do is eliminate the obstacles. It simplifies everything and guarantees you're building, marketing, selling and delivering measurable value to users, department heads, and executive buyers alike.
That's what keeps new buyers coming and existing customers paying!
Learn strategic Product & Portfolio Management, Product & Portfolio Marketing, Pre-Sales Demos and Customer Success Management with hands-on training that's personalized to your products, your markets and your customers.
Check out our schools and choose the courses most conducive to your success.
Hands-On Personalized Training for Software & SaaS Companies
Learn Product Management, Product Marketing, Pre-Sales Demos and Customer Success For You!
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Product ManagementProduct Management
The School of PRODUCT MANAGEMENT
Lead Your Products. React Less! Imagine that your product management team understands the markets and customers better than everyone else. Now, they’re in the driver’s seat with the skills required to lead their products, make value-driven priority decisions, usher products through development more efficiently, and deliver higher-value solutions to the market. Our personalized hands-on product management courses get you there faster than any other program on the market.
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Product MarketingProduct Marketing
The School of PRODUCT MARKETING
Lead Your Salesforce. React Less! Imagine that your product marketing team understands the most lucrative markets and the hottest product solutions for each market. Throw in a simple, conversational, and differentiating value story with supporting sales tools and your sales team essentially has turn-by-turn directions to meet or exceed their quotas. Our personalized hands-on product marketing courses get you there faster than any other program on the market.
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Product DemosProduct Demos
The School of PRODUCT DEMOS
Lead Your Prospects. React Less! Imagine that your pre-sales demos are a series of short stories that convince buyers you understand their business as well or better than they do. It’s by far the number one thing that differentiates your company and its solutions from the competition, and it compels buyers to get the deal done with a greater sense of urgency. Our personalized hands-on product demo courses get you there faster than any other program on the market.
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Customer SuccessCustomer Success
The School of CUSTOMER SUCCESS
Lead Your Customers. React Less! Imagine that your customer success managers are skilled facilitators that routinely lead strategic planning meetings with customers, create account roadmaps and execute to-do lists that measurably impact the customer’s strategic goals. That’s what keeps customers happily renewing every year and buying add-on products. Our personalized hands-on customer success courses get you there faster than any other program on the market.
“I love the messaging framework because it forces us to think like a customer before we think about our products. John did a great job of personalizing his training to our markets and we walked out with a complete value dialogue for our newest product. It’ll be really easy to apply this framework to other products going forward. John is a great instructor and I highly recommend his training.”
“I took John's self-paced Product Management training (and also purchased his book on Amazon) and loved it! The training is insightful, easy to understand, and a must-have foundation for any Product Manager. I highly recommend this training to any product manager or portfolio owner. Thanks for sharing your knowledge John!!”
“I was fortunate enough in a previous Product Management role to have a boss who wanted us to have all the best training and had budget to make that happen. That means I've done training on all the big ones and some of the lesser known models or frameworks. My feeling, after having been through many of them, is that Product Management University is the best.”
“Thank-you very much John! You are a great trainer and very knowledgeable about Pre-Sales. I needed work on trying to get myself out of ‘verbose’ talking and showing too much product. 10 months later, I'm still using your techniques and they are leading to great success.”
One Framework
THE BEST OF THE BEST PRACTICES
Complete Alignment Across Products, Marketing, Sales and Customer Success!
Imagine that the best practices and techniques you use to uncover and meet customer needs follows a common value framework across product management, product marketing, sales and customer success.
The end result would be complete alignment across all customer-facing functions where each team is doing its part to build, market, sell and deliver solutions that support a common set of strategic and tactical customer business priorities.
It’s not a pipe dream!
Our B2B Product Management Framework combines the best of the best practices in product management, product marketing, sales discovery, pre-sales demos and customer success and wraps them neatly into one simple framework with common terminology and best practices for building, marketing, selling and delivering products with strategic customer value.
We've done all the hard work to make it simple for you!
Best Practice Publications for B2B
Product Management | Product Marketing | Product Demos | Customer Success
Campus Connect
Immerse Yourself in B2B Value Skills!
